What does Google's iOS 14 stance mean for Branch advertisers?

With Google both not asking for tracking consent and expanding their use of modeled conversions, Branch will essentially no longer be able to receive iOS attribution data from the Conversion API.

Google has indicated that they plan to begin sharing SKAdNetwork data with MMPs later in 2021, at which point we will be able to show this data along with your SKAdNetwork data from other ad networks.

If an advertiser is running a web campaign using a Branch tracking link, this should remain unaffected.

7个月前更新



What does Google's iOS 14 stance mean for Branch advertisers?


建议的编辑仅限于 API 参考页

您只能建议对 Markdown 正文内容进行修改,而不能建议对 API 说明进行修改。