我们有 Facebook SDK,并且 Facebook 说我们应该使用他们的 SDK 进行 SKAdNetwork 调用。这是必需的吗?

No. While the Facebook SDK is one option advertisers can use to implement the SKAN methods necessary for Facebook's iOS 14 campaign measurement, apps can continue to use another third party (including the Branch SDK) for that functionality.

In particular, you should only use one method to call update conversion value, as making dual calls can get messy. While Facebook offers functionality within the Facebook Events Manager to map conversion value events, Branch provides equivalent functionality via an API endpoint that advertisers provide to Facebook for syncing a Conversion Bit Schema, with the advantage that the mapping from Branch can easily be used by networks aside from Facebook.

5个月前更新



我们有 Facebook SDK,并且 Facebook 说我们应该使用他们的 SDK 进行 SKAdNetwork 调用。这是必需的吗?


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