iOS 14 常见问题
Preparing for iOS 14.5 Release
- Branch 客户需要采取哪些行动来为 iOS 14 做好准备？
- What happens if I do not make any updates to prepare for iOS 14?
- 我需要更新 iOS 14 的 Branch SDK 吗？
- What should we do if we aren't ready in time for iOS 14.5?
General
- Why is Apple blocking device-level attribution in iOS 14?
- What led Branch to change position in January 2021 on the use of the App Tracking Transparency framework?
- Will Google do the same thing on Android by removing the GAID?
- Why do we still need an MMP?
- How do we structure our internal BI systems without IDFA?
- What's the difference between device-level and aggregate data?
- Do these privacy changes also impact tvOS, iPadOS, and macOS?
- If we enable SKAdNetwork, do we lose IDFA visibility unless the user opts into being tracked via AppTrackingTransparency?
Complying with Apple's Policy
- Are owned channels under the scope of Apple's new policy?
- 自然/营利渠道是否在 Apple 的新政策范围之内？
- Will Apple further tighten their policy language to prohibit measurement of earned/owned channels?
- What counts as an 'ad' and 'tracking' under Apple's policy language?
- Does Apple's new tracking policy block deep linking?
- Is tracking web-to-app ad conversions, such as affiliate networks, still allowed?
- Why is it not possible to get attribution for web-to-app campaigns if the user does not opt in via ATT?
- Can't we just use Branch tracking links in our ads and still get device-level data?
- How are boosted organic links treated? Are they subject to the ATT prompt?
- For app-to-app deep linking, how can Apple know the difference between an organic post and a paid link?
- Does Apple's new policy also apply to IDFVs?
- What impact will this have on retargeting campaigns on iOS?
- Can we send a user to mobile web from an ad and then pass through campaign data into the app via deep link?
- Can we use solutions like OneTrust to get user-level opt-in instead of ATT?
- iOS Browsers are technically apps. What's stopping iOS browsers like Chrome from showing the ATT prompt?
- Is ATT opt-in required for SKAdNetwork?
- What happens if users upgrade to iOS 14.5 but don't update to the version of our app with SKAN/ATT until later? Will that cause a policy violation?
- Is it a violation of Apple's policy to use the Branch SDK without ATT opt-in?
- 如何回答 App Store Connect 隐私问题（“营养标签”）？
Branch iOS 14 Product Details (General)
- Under Apple's new policy, what attribution methods will Branch use, and when?
- What impact will this have on non-ads parts of the Branch platform?
- Can we still use deferred deep linking in ads?
- Once a user opts-in to device-level tracking, can it be connected to that user’s previous activity before opt-in?
- 我仍然可以通过 iOS 14 的 Quick Links（快速链接）追踪转化吗？
- What happens after users opt in via the AppTrackingTransparency modal?
- Do I need to change change my Branch integration so that the Branch SDK only fires after the AppTrackingTransparency pop-up?
- Branch 是否仍抓取 IDFV 以用于日志级别导出，第三方 SDK，BI 工具，CCPA 或 GDPR 合规性？
- Does the Branch SDK automatically trigger the AppTrackingTransparency prompt?
- What happened to Predictive Modeling? In which situations is it still an advantage?
- How is Branch's Predictive Modeling different from what other MMPs offer?
- Is Branch's SAN Deferred Deep Linking product impacted?
- What impact will this have on Branch's deep linking accuracy?
- Will Branch still be able to offer deterministic deep link matching on iOS?
- How will iOS 14 affect our MAU count on Branch?
- How do we handle GDPR compliance without IDFAs to request data deletion?
- How will Branch determine whether or not the user has opted into ATT?
- Will Branch support PCM or AEM?
- What do ad networks need to do to prepare for iOS 14?
- What will happen to reinstall tracking without IDFAs?
- If the user doesn't opt in via ATT, is it still possible to show an install came from 'paid advertising' without any additional detail?
- Will Branch still send event postbacks to ad networks for users who don't opt in under ATT?
- 在 iOS 14.5 之后，根据不同链接类型您期望什么样的 Branch 功能？
- 如何通过 Branch 追踪 ATT 的选择加入/退出事件？
- 如何配置非广告链接以使用 Branch 的符合 ATT 规范的行为？
- iOS 上的 Branch 的“第二次安装”行为是否需要 SDK 更新，以及是否所有逻辑都在服务器端处理？
- Branch 为什么从某些操作后台页面中删除“自然”复选框？
- 使用旧版 TUNE SDK 的客户是否能够获取 Branch 的 iOS 14 产品更新？
Branch iOS 14 Product Details (SKAdNetwork)
- How do I change the length of the Branch SDK's default conversion-value update window?
- SKAdNetwork 数据会出现在 Branch 导出中吗？
- If the user installs from an SKAdNetwork campaign, will the Branch SDK still send events to Branch in parallel to sending conversions to Apple? Will that data be ‘organic’ in analytics and exports?
- Which ad networks support SKAdNetwork with Branch?
- Can we use server-to-server and CDP-synced events for SKAdNetwork conversion values?
- Will traffic from Branch's Custom Partners feature be subject to device-level limitations?
- Does Branch support the new view-through functionality in SKAdNetwork 2.2?
- What impact will iOS 14 have on Branch's Data Integrations?
- Will Branch be supporting additional conversion-value mapping strategies in future?
- What time is used for reporting SKAdNetwork-source data?
- What timezone does Branch's SKAdNetwork dashboard use?
- We don't want to authenticate for SKAN via App Store Connect. Is there another option?
- Can we connect more than one App Store app to a single Branch dashboard for SKAN data?
- What is the minimum Branch SDK version required for SKAN support?
- Are there any risks or downsides to enabling the SKAN functionality on the Branch dashboard?
- Can we use the Branch test environment with SKAN?
- Can we connect more than one Branch dashboard to a single App Store app for SKAN data?
- Is data available in the Branch SKAdNetwork dashboard retroactively?
- 哪些 App Store Connect 权限应与用于 SKAdNetwork 身份验证的 API key 相关联？
- Branch 是否具有 campaign-id→可读名称映射？
- 为什么 Branch SKAdNetwork 操作后台中没有显示 Opens 和其他下层漏斗事件？
- 身份验证后，可以从 Branch 操作后台中删除 App Store Connect 信息吗？
- 可以将 Customer Event Alias 用于 SKAN conversion value 映射吗？
- SKAdNetwork 2.2 中的浏览后广告展示 (View-Through Ad Impression) 追踪是否需要最低版本 Branch SDK 来支持？
- 代理商可以在 Branch 操作后台查看 SKAN 数据吗？
SKAdNetwork
- Will users who opt IN via AppTrackingTransparency also still be tracked via SKAdNetwork?
- 如果用户已经拥有该应用，我会收到 SKAdNetwork 转化数据吗？
- What is the best way to implement SKAdNetwork? What are the pros and cons of each?
- What happens if the advertiser app integrates multiple SDKs that all support SKAdNetwork?
- What happens if a user keeps doing in-app actions that extend the SKAdNetwork looping timer?
- Does SKAdNetwork provide any geographical information?
- Does SKAdNetwork require a value for the conversion-value parameter?
- SKAdNetwork 是否为自有和自然安装提供任何归因？
- 我是否限制每个平台或每个应用100个 Campaign ID？
- In the SKAdNetwork postback, what are 'transaction-id' and 'attribution-signature'?
- Who defines the conversion-values values? How is it determined which value will be sent back?
- If a customer installs and purchases, how many postbacks will the advertiser get from Apple?
- For ad networks that support tracking links and SKAdNetwork, which should we use? Are there risks of duplicate attribution?
- What attribution windows does SKAdNetwork use?
- Does SKAdNetwork support view-through attribution?
- What are some best practices for our SKAdNetwork conversion-value strategy?
- Can we use conversion-value 0 in SKAdNetwork?
- With SKAdNetwork, how can we determine which creative is driving the most conversions?
- How does SKAdNetwork protect against fraud?
- Does the app need be active in order for SKAdNetwork postbacks?
- Does the app need be active in order for SKAdNetwork to update conversion values?
- How does Apple verify/deduplicate SKAdNetwork conversions?
- Why does SKAdNetwork limit view-through impressions to 15 per app? What does that mean?
- What is the difference between networks forwarding individual SKAN postbacks to Branch, rather than providing data via an API? Is one option better?
- What happens when we change our SKAN conversion value configuration? Why is there a 'cool-down period'?
- What are the SKAdNetwork privacy thresholds?
- Why is SKAdNetwork data delayed? What are the looping timers?
- Do we need to be a Universal Ads subscriber to access Branch's SKAN functionality?
- 使用 SKAdNetwork 时，install 和 conversion-value 是在同一回传中还是在不同的回传中？
- 如果我们更新 SKAdNetwork conversion value 映射，是否需要发布新版本的 App？
SKAdNetwork 故障排除
- How can I test SKAN once I have updated the iOS SDK and Branch dashboard configuration?
- 在 Branch 源操作后台中，我没有看到 SKAdNetwork campaign 数据
- I'm not seeing my event metadata in the Branch SKAdNetwork dashboard
- 我为 SKAdNetwork 更新了我的应用，但在 Branch Dashboard（操作后天）中看不到测试数据
- 在为 SKAdNetwork 更新我的 App 后，我看到的转化远远少于预期
- SKAdNetwork 可以通过 TestFlight 进行测试吗？
- Why are my SKAN reinstall numbers so much higher than Branch usually shows?
AppTrackingTransparency
- Does the Branch SDK trigger the AppTrackingTransparency prompt?
- Is implementing the AppTrackingTransparency prompt mandatory for use of Branch?
- What is Branch's recommendation on implementing the AppTrackingTransparency prompt?
- What code do I need to add to show the AppTrackingTransparency prompt?
- Can I choose when to show the AppTrackingTransparency modal to the user?
- How can we optimize our AppTrackingTransparency opt-in rate?
- What happens if we can't/don't want to show the ATT prompt?
- What happens when users decline the ATT prompt?
- Is it possible to only surface the ATT prompt to users coming from paid ads?
- If the user declines the ATT prompt, can we send them to Settings to change it later?
- Does Apple have any restrictions on how/when we display the ATT prompt?
- What happens when a user installs an app, sees the ATT prompt, then deletes the app and reinstalls. Will they see the ATT prompt again?
- 是否需要向所有 iOS 用户显示 ATT 提示，还是只对 iOS 14.5+ 用户显示？
Private Click Measurement (PCM)
- What is PCM (Private Click Measurement) and what does it mean for mobile marketing?
- What is Facebook's Aggregated Event Measurement (AEM) and how is it different from Apple's PCM?
- Does PCM provide more than one postback per conversion?
Google & iOS 14
- What are Google's plans for iOS 14 changes?
- What does Google's iOS 14 stance mean for Branch advertisers?
- Do apps have to use the Firebase SDK for Google's SKAN support?
- Why is ACe called out specifically as being significantly impacted?
- 为什么在 iOS 上无法选择 tROAS Campaign？
- Branch Links 仍可以在 Facebook 网络 Campaign 中使用吗？
- What's the difference between Google's 'modeled conversions' and Branch's Predictive Modeling?
- Will Google show the ATT prompt and provide device-level data for users that opt in?
- Does Branch support in-app conversion postbacks to ads via GBRAID?
- Is there currently any way to access SKAdNetwork data for Google campaigns?
- How will DoubleClick and DV360 campaigns be measured after ATT enforcement?
Facebook & iOS 14
- What are Facebook's plans for iOS 14 changes?
- Does Facebook require a separate ad account for iOS 14 campaigns?
- Facebook 是否会将 SKAdNetwork 数据传递回 MMP（包括 Branch）？
- Branch Links 仍可以在 Facebook 网络 Campaign 中使用吗？
- 我们有 Facebook SDK，并且 Facebook 说我们应该使用他们的 SDK 进行 SKAdNetwork 调用。这是必需的吗？
- We have both Facebook and Branch SDKs integrated. Which should we use for SKAdNetwork?
- Why does Facebook recommend not updating SKAdNetwork conversion-values after 24 hours?
- Will Facebook show the ATT prompt and provide device-level data for users that opt in?
- What event names will Facebook receive from Branch via the Conversion Bit Schema API?
- Does a user have to opt in to ATT via both the Facebook and Instagram apps?
- What changes is Facebook making to web campaign measurement?
- How do we set up the Facebook SKAN Conversion Bit Schema integration with Branch?
- Is Facebook planning to share SKAN conversion values with MMPs?
- Is Facebook's maximum of 8 conversion events only for web campaigns, or also for SKAdNetwork?
- 我们尝试为新的 Facebook App 导入 conversion schema，但是该选项在 Facebook 中不可用
- 在 Facebook 操作后台输入 Branch 转化架构 URL 时，出现连接错误
- 我在 Branch 操作后台上没有看到 Facebook conversion value schema endpoint。为什么？
Snap & iOS 14
- What are Snap's plans for iOS 14 changes?
- Will I need to change my campaign setup to maximize my performance on Snap?
- What can I do today to prepare my Snap campaigns as I await more tactical campaign updates?
- Will Snap show the ATT prompt and provide device-level data for users that opt in?
- What event names will Snap receive from Branch via the Conversion Bit Schema API?
- Why does Snap recommend not updating SKAdNetwork conversion-values after 24 hours?
Apple Search Ads & iOS 14
- When will the Branch SDK be updated to use the new AdServices API for Apple Search Ads?
- How will Apple Search Ads work on iOS 14? Will they use SKAdNetwork?
- Will Branch still show keyword-level breakdowns of Apple Search Ads data?
Other Networks & iOS 14
- What are Twitter's plans for iOS 14 changes?
- Will Twitter show the ATT prompt and provide device-level data for users that opt in?
- What are TikTok’s plans for iOS 14 changes?
- What are Pinterest’s plans for iOS 14 changes?
- Can ad networks still target ad campaigns using identifiers such as phone numbers, emails, names, etc.?
Other Troubleshooting
Updated 12 months ago