如何将转化事件归因于 Facebook 广告？

First, make sure you have set up the integration with Facebook MMP on the Branch Dashboard. Second, set up tracking for Standard Events. It's that simple! We will automatically attribute events to Facebook ads.

Facebook 不会接受超过40个字符或以连字符开头的自定义事件名称，并且只会接受字母、数字、连字符、空格和下划线。 Branch 将自动截断超过40个字符的事件名称，并可能进一步更改名称以帮助确保它们通过验证。例如：

• 输入的事件名称：This＆Is＆A *不适用的事件名称—名称过长
• 被 Branch 修改为：ThisIs_A_Bad Event That_s So So S

There are advanced options for tracking events, which you can read more about below.