Branch Certified Partner
Founded as Clickbooth in 2002, Perform[cb] is the culmination of years of pioneering in the world of performance marketing. Clickbooth grew organically and through a series of strategic acquisitions, including Adperio and IgniteOPM. In 2020, we rebranded as Perform[cb]. Our Think Bigger vision is of a future in which all marketers are empowered to maximize the ROI of their marketing dollars by paying only for customers acquired.
Ad Campaign Types
Cost Ingestion Support
Cost Ingestion Types
DEVELOPER MAY BE REQUIRED
The following Universal Ads prerequisite includes providing URI schemes and other components that may require a developer:
The following Universal Ads prerequisites involve app code changes:
When Branch measures a conversion (install or other event), it determines which ad network or partner is responsible for generating the action, then attributes credit to the proper partner accordingly. Branch notifies the Ad partner of these events via postbacks which are turned on when you enable any Universal Ads integrated partner.
Basic postbacks will automatically be activated for events like Install and Purchase when you enable your ad partner.
Branch’s postback system is highly customizable; you can set up postbacks for specific events, as well as specific subsections of events, filtered by link data, user data or event properties.
You can then add additional postbacks, for example, if you wanted to add postbacks for custom events that are specific to your app like Account Created. You can also edit postbacks if there's additional data you really need to pass along to your ad partner.
There may be times when you need to reset a partner's settings; i.e. when a partner updates their postback templates or when perhaps you've made a mistake during partner setup. Resetting a partner's settings allows you to re-enable the partner integration with the correct information to accurately measure and attribute conversion.
Note, by resetting your partner settings, this will:
- Disable the ad partner
- Clear out all of your saved credentials and postbacks that are already setup
- Return the ad partner to its basic configuration
By default, Branch automatically appends partner-specific link parameters during the link creation process. When a user clicks on the link, Perform[cb] provides the appropriate parameter values which Branch ingests and uses for attribution and reporting purposes.
Below are the link parameters that Branch automatically appends for this ad partner:
Branch employs Attribution Windows at both the app level and the ad partner level. When you enable Perform[cb], Branch uses the attribution windows you've selected at the app level.
However, you can choose to use the attribution windows provided specifically by Perform[cb]. To do so, toggle the Use Ad Partner Attribution Windows to on. Please keep in mind that only conversions attributed to this ad partner will use these specific windows; otherwise, the app-level windows prevail.
Testing your configuration is a very important step that we highly recommend you take the time to complete before going live with marketing campaigns.
Learn how to Test Postbacks
If you are running paid advertising campaigns, you'll want to create a Branch Ad Link so we can accurately attribute resulting app conversions to the appropriate advertising partner.
Branch Ad Links support deferred deep linking, Android App Links, and iOS Universal Links, as well as web and app conversions.
Learn how to Create A Branch Ad Link.