AppLovin

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Branch Certified Partner

Overview

AppLovin's marketing platform provides marketing automation and analytics for brands that want to reach new consumers on mobile.

PARTNER CAPABILITIES

Partner Capabilities

Details

Company Type

Ad Network

Deep Linking

Supported

Attribution

  • Click-Through Attribution
  • View-Through Attribution

Ad Campaign Types

  • Acquisition campaigns
  • Retargeting campaigns

Ad Formats

Contact support at AppLovin for more information.

Click Types

  • Client-side click
  • Server-side click

Supported Platforms

  • iOS
  • Android

Link Wrapping

Supported

Cost Ingestion Support

Supported

Cost Ingestion Types

API

Pricing Models

  • CPI
  • CPA

1. Complete Universal Ads Prerequisites

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DEVELOPER MAY BE REQUIRED

The following Universal Ads prerequisite includes providing URI schemes and other components that may require a developer:

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DEVELOPER REQUIRED

The following Universal Ads prerequisites involve app code changes:

2. Retrieve Credentials

Before you can enable the partner integration in your Branch dashboard, you will first need to make sure you have the following credentials available:

  • SDK Key

3. Enable the Integration

  1. Visit the Ads page on the Branch dashboard.
  2. Select Partner Management from the sidebar.
  3. Search for AppLovin.
  4. Select AppLovin provide your SDK Key and click Save & Enable.

4. Enable Postbacks

When Branch measures a conversion (install or other event), it determines which ad network or partner is responsible for generating the action, then attributes credit to the proper partner accordingly. Branch notifies the Ad partner of these events via postbacks which are turned on when you enable any Universal Ads integrated partner.

Basic postbacks will automatically be activated for events like Install and Purchase when you enable your ad partner.

Branch’s postback system is highly customizable; you can set up postbacks for specific events, as well as specific subsections of events, filtered by link data, user data or event properties.

You can then add additional postbacks, for example, if you wanted to add postbacks for custom events that are specific to your app like Account Created. You can also edit postbacks if there's additional data you really need to pass along to your ad partner.

5. Verify Integration Setup

View Link Parameters

By default, Branch automatically appends partner-specific link parameters during the link creation process. When a user clicks on the link, AppLovin provides the appropriate parameter values which Branch ingests and uses for attribution and reporting purposes.

Below are the link parameters that Branch automatically appends for this ad partner:

View Attribution Windows

Branch employs Attribution Windows at both the app level and the ad partner level. When you enable AppLovin, Branch uses the attribution windows you've selected at the app level.

However, you can choose to use the attribution windows provided specifically by AppLovin. To do so, toggle the Use Ad Partner Attribution Windows to on. Please keep in mind that only conversions attributed to this ad partner will use these specific windows; otherwise, the app-level windows prevail.

Test Postbacks

Testing your configuration is a very important step that we highly recommend you take the time to complete before going live with marketing campaigns.

Learn how to Test Postbacks

6. Create a Branch Link

If you are running paid advertising campaigns, you'll want to create a Branch Ad Link so we can accurately attribute resulting app conversions to the appropriate advertising partner.

Branch Ad Links support deferred deep linking, Android App Links, and iOS Universal Links, as well as web and app conversions.

Learn how to Create A Branch Ad Link.