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Wider Planet

Enable Wider Planet with Branch to power your mobile attribution.

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Overview

Wider Planet analyzes digital users' preferences and interests based on big data, and recommends and delivers optimal, targeted marketing and ad content.

Partner Capabilities

Capability

Details

Company Type

DSP

Deep Linking

Supported

Attribution

  • Click-through Attribution

Ad Campaign Types

  • Retargeting Campaigns

Ad Formats

  • Banner
  • Interstitial

Click Types

  • Client-side click

Supported Platforms

  • iOS
  • Android

Link Wrapping

Supported

Cost Ingestion Support

Supported

Cost Ingestion Types

  • Click/Impression tracking link

Pricing Models

  • CPI
  • CPC
  • CPM
  • CPA
  • CPV

Prerequisites

In order to enable Wider Planet, you need to have completed the following:

  1. Created a Branch Dashboard.
  2. Enabled Universal Ads for your Branch account.
  3. Implemented the Branch SDK into your mobile app (iOS | Android)
  4. Running campaigns through Wider Planet.

Enable Wider Planet

1. Enable Wider Planet in Branch

In the Branch Dashboard under Ads > Partner Management, find/search for Wider Planet. If you're already logged into the Branch Dashboard, you can also click here to go there directly.

You'll need to input your Wider Planet Client ID. Please reach out to your Wider Planet Account Manager for details.

Click the Save & Enable button.

2. Configure Postbacks

Enabling Wider Planet will automatically enable the following postbacks:

  • INSTALL
  • OPEN
  • PURCHASE

You can configure these postbacks or add more under the Postback Config tab.

Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to Wider Planet.

Adding Postbacks

Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

For more in-depth postback configurations, view our guides:

3. Configure Attribution Windows

After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.

Recommended Attribution Windows

Attribution TypeWindow
click to session start90 days
click to install30 days
click to conversion event90 days
impression to session start1 day
impression to install1 day
impression to conversion event.1 day

4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your Wider Planet campaigns in order for Branch to properly attribute conversions.

The Branch Ad Link you create will be placed in your Wider Planet campaign.

5. Verify Data in Branch

After launching your Wider Planet campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to Wider Planet. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:

FilterOperatorValue
ad partner (3p)equalsa_wider_planet

Once applied, data should flow through the Liveview, and you can see the data being sent to Wider Planet from Branch.