TikTok Ads

Branch Certified Partner

Overview

Tiktok Ads

This guide will walk you through how to setup your campaigns with Tiktok Ads using Branch Universal Ads and track ad conversions across every device, platform, and channel.

1. Complete Universal Ads Prerequisites

DEVELOPER MAY BE REQUIRED

The following Universal Ads prerequisite includes providing URI schemes and other components that may require a developer:

DEVELOPER REQUIRED

The following Universal Ads prerequisites involve app code changes:

Enabling the Integration

  1. Visit the Ads page on the Branch dashboard.
  2. Select Partner Management from the sidebar.
  3. Search for your Universal Ads Partner.
  4. Select TikTok and hit Save & Enable.

3. Enable Postbacks

Basic postbacks will automatically be activated for events like Install and Purchase when you enable your ad partner.

You can then add additional postbacks, for example, if you wanted to add postbacks for custom events that are specific to your app like Account Created.

You can also edit postbacks if there's additional data you really need to pass along to your ad partner.

By default all the Standard TikTok Events are enabled. For all the standard events enabled, the Goal IDs are hardcoded in the postback by default.

POST Method

Please note that TikTok uses the POST method, so all the data will be visible in postback body.

If you want to add a non-standard event, click Add Postback and enter the Goal ID for that event in the text box.

TikTok Event
Goal ID
Branch Event

active

0

Install

active_register

1

COMPLETE_REGISTRATION

active_pay

2

PURCHASE

in_app_order

20

INITIATE_PURCHASE

in_app_cart

22

ADD_TO_CART

sales_lead

24

N/A

in_app_detail_uv

29

VIEW_ITEMS/VIEW_ITEM

create_gamerole

39

N/A

update_level

40

ACHIEVE_LEVEL

loan_completion

103

N/A

loan_credit

105

N/A

login

114

LOGIN

loan_apply

118

N/A

add_payment_info

127

ADD_PAYMENT_INFO

add_to_wishlist

128

ADD_TO_WISHLIST

launch_app

129

N/A

complete_tutorial

131

COMPLETE_TUTORIAL

in_app_ad_click

132

N/A

in_app_ad_impr

133

VIEW_AD

join_group

134

N/A

create_group

135

N/A

rate

138

RATE

search

140

SEARCH

spend_credits

141

SPEND_CREDITS

start_trial

142

START_TRIAL

subscribe

143

SUBSCRIBE

unlock_achievement

144

UNLOCK_ACHIEVEMENT

3a. Resetting Postbacks

There may be times when you need to reset a partner's settings; i.e. when a partner updates their postback templates or when perhaps you've made a mistake during partner setup. Resetting a partner's settings allows you to re-enable the partner integration with the correct information to accurately measure and attribute conversion.

Disables Ad Partner

Resetting partner settings will:

  • Disable the ad partner.
  • Clear out all of your saved credentials and postbacks that are already setup.
  • Return the ad partner to its basic configuration.

To reset Tiktok's postbacks:

  1. Click on the Account Settings tab.
  2. Click the Reset All Settings button in the right-hand corner.

Appendix

Using Your Branch Link in Tiktok Ads

In your TikTok Ads Account:

  1. Click the Library tab to create a new app or view previously added apps.
  2. Provide your app's Download URL Settings. (Use your app's app store / play store address)
  1. In the Tracking Settings section, select Branch as your Measurement Partner.
  2. Place your Branch link in the Click Tracking URL field and click Confirm.
  3. Place your Branch impression link in the Default Impression Tracking URL field and click Confirm.

Updated 5 days ago


TikTok Ads


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