SKAdNetwork Analytics Dashboard

Overview

When connected to SKAdNetwork, Branch can display aggregate reports for your campaign performance. From the data received by the SKAdNetwork postbacks, the Branch Dashboard will generate graphs and tables to allow marketing teams to optimize.

Dimensions

Dimension

Description

Source App ID

This is the ID of the app that the ad was displayed in

Downloads

The total number of postbacks that Branch receives for what you are filtering on.

Downloads = Installs + Reinstalls

Installs

The total number of postbacks that Branch receives when redownload = false

Reinstalls

The total number of postbacks that Branch receives when redownload = true

Total Conversion Events

The total number of postbacks with a conversion value (conversion value is not null).

For example, if Branch receives ten postbacks with conversion value 5 and seven postbacks with conversion value 6, Total Conversion Events would equal 17.

Mapped Conversion Value

Description of what the conversion value is mapped to. In most cases, this will be an event name.

Campaign ID

SKAdNetwork ID - Campaign ID from the Apple postback

Partner Campaign ID

Internal campaign ID from the ad partner. This is an optional field that ad partners can send to Branch and may not be available for all campaigns/ad partners.

Partner Campaign Name

Partner campaign name. This is an optional field that ad partners can send to Branch and may not be available for all campaigns/ad partners.

Download Type

Which type of download a row represents; this corresponds directly with the redownload value received in the postback. A "false" value indicates the data is for installs, and a "true" value indicates the data is for reinstalls.

Clicks

Number of times users tapped on the SKAN campaign.

Impressions

Number of times users saw the SKAN campaign.

Assists

The number of postbacks received by Apple that didn't win the final attribution but the user saw the ad. Up to five other ad networks can receive postbacks of non-winning attribution if their ad leads to an impression and is dependent on the ad partner providing that information to Branch.

For example, if the user downloads the app from an ad click on Ad Network A, but saw the ad from Ad Networks, B, C, D, E, and F, the number of assists will be 5.

Comparisons

For both the chart and table views, you can generate different reports using the Compare by function and adding in different parameters

Parameter

Description

Ad Network

The name of the ad network running the campaign.

Ad Set ID

Ad Set ID supplied by some ad partners.

Ad Set Name

Ad set name supplied by some ad partners.

Body Version

The version of the SKAdNetwork API being used by the publisher app.

Campaign ID

The Non-Apple Campaign ID supplied by some ad partners.

Conversion Value

Conversion value (0-63) which represents a post-install action. The highest conversion value that the end-user performed during the timer will be reflected.

Fidelity Type

If 1, this represents a Store-Kit rendered ad (App Store product page, rendered by Store Kit) If 0, this represents a "View-Through" ad (Custom, provided by ad network).

Mapped Alias

The annotated customer event alias.

Mapped Conversion Value

Mapped value of the conversion value received.

Mapped Lower Revenue

Mapped value of the lower revenue value received.

Mapped Upper Revenue

Mapped value of the upper revenue value received.

Partner Campaign ID

The ID of the SKAN campaign supplied by some ad partners.

Partner Campaign Name

The name of the SKAN campaign supplied by some ad partners.

Source App ID

App ID of publisher app.


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