Overview

RedditReddit

This guide will walk you through how to setup your campaigns with Reddit using Branch Universal Ads and track ad conversions across every device, platform, and channel.

1. Complete Universal Ads Prerequisites

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DEVELOPER MAY BE REQUIRED

The following Universal Ads prerequisite includes providing URI schemes and other components that may require a developer:

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DEVELOPER REQUIRED

The following Universal Ads prerequisites involve app code changes:

2. Enable the Integration

  1. Visit the Ads page on the Branch dashboard.
  2. Select Partner Management from the sidebar.
  3. Search for your Universal Ads Partner.
  4. Select Reddit and hit Save & Enable.

3. Enable Postbacks

Basic postbacks will automatically be activated for events like Install and Purchase when you enable your ad partner.

You can then add additional postbacks, for example, if you wanted to add postbacks for custom events that are specific to your app like Account Created.

You can also edit postbacks if there's additional data you really need to pass along to your ad partner.

3a. Resetting Postbacks

There may be times when you need to reset a partner's settings; i.e. when a partner updates their postback templates or when perhaps you've made a mistake during partner setup. Resetting a partner's settings allows you to re-enable the partner integration with the correct information to accurately measure and attribute conversion.

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Disables Ad Partner

Resetting partner settings will:

  • Disable the ad partner.
  • Clear out all of your saved credentials and postbacks that are already setup.
  • Return the ad partner to its basic configuration.

To reset Reddit's postbacks:

  1. Click on the Account Settings tab.
  2. Click the Reset All Settings button in the right-hand corner.

Appendix

Reddit Ad Links

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Platform-specific Ad Links

You should created a separate links to track iOS and Android campaigns.

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Non-App Install Campaigns on iOS

If you run campaign types other than for app installs, you must make sure to add $use_https_app_store:trueto your ad link for iOS campaigns. Doing so ensures that users are still redirected to the app store if you have the redirect set to app store for iOS devices.

Reddit Campaign Ad Settings

Once you've created your Branch link, create a new campaign in your Reddit account and ensure the following:

  • Select the App Install campaign objective.
  • Place your Branch link in the Ad Click Tracker field.
  • Place your app's App Store URL in the Link field.

Updated 4 months ago



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