Oracle Responsys

FIRST COMPLETE THE UNIVERSAL EMAIL INTEGRATION GUIDE

Before you can start sending Branch Links in your emails with Oracle Responsys, you must complete the Universal Email Integration Guide.

Overview

Once you’ve completed the one time setup steps, it’s time to send your first email.

This guide will identify which web links you'd like to open the app and deep link, as well as convert them to Branch links.

Generating Branch links for Email

There are a few different ways you can create Branch links that are compatible with Universal Email + Responsys. You will need to replace the web URLs in your templates with these. To create Branch links, you can either:

  1. Use the Branch Responsys SDK
  2. Making regular Branch links compatible with email
  3. Create email links via API without changing your email templates
  4. Convert all web links in your email to deep links

Responsys uses the shortcode e_rs for links in emails - please use this in place of e_xx in the guide below.

Use the Branch Responsys SDK

In this step, we'll upload an SDK that makes it very easy to create deep links in your emails. Please remember that this will require an EMD (Email Message Designer) enabled account.

Watch how to do this instead

There is also a tutorial video that walks through these steps.

  1. Work with your Branch account manager to modify the following code snippet, replacing DOMAIN-HERE with your Branch base domain:
<#macro deeplink link_to_be_wrapped><#assign branch_base_url="https://DOMAIN-HERE/3p?%243p=e_rs"><#assign final_link=branch_base_url + "&%24original_url=" + link_to_be_wrapped?url("ISO-8859-1")><a href="${final_link}"><#nested></a></#macro> <#macro tracked_deeplink link_to_be_wrapped><#assign branch_base_url="https://DOMAIN-HERE/3p?%243p=e_rs"><#assign deeplink=branch_base_url + "&%24original_url=" + link_to_be_wrapped?url("ISO-8859-1")></#macro>
  1. Log in to your Responsys account.
  2. In the Responsys Dashboard, open your Content Library. You can also access it via the Shortcuts screen on the main page:

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  3. Once you are in the Content Manager, you’ll see a list of folders where content is stored. Under All Content, create a new folder named Branch_SDK:

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  4. Select the Branch_SDK folder and then click Create Document:

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  5. In the Create Document window:

    • Enter branch-sdk in the “Document Name” field.
    • In the Content Box, delete all the text.
    • Paste the snippet you copied in 1.
    • Click Save.

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You have now successfully created the deep linking script. Your file structure should look as follows:

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Configure your Responsys email templates

This code is referred to as the "Branch script" - this script will convert your web URLs to deep links.

The Responsys integration requires you to add email template code in two places.

  1. At the top of an email template
  2. Immediately before a hyperlink

Copy the following snippet, and using the “Source” view, paste the snippet directly under the <html> tag for every template you plan to add deep linking to.

<#include "cms://contentlibrary/Branch_SDK/branch-sdk.htm">

Configuring the Responsys Link Table

For the Branch SDK to generate Branch links in the email or the 3P links while redirections, the Link Tracking table for the email template should contain the following two LINK NAME with the ${deeplink} as the LINK URL.

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For creating tracked links, ensure that ‘Track Link’ is set to ON. Tracked links will be generated under the Responsys Click Tracking Domain and will then redirect to a Branch 3p link (the link added as the base URL in the Branch_SDK.htm file.

Create deep links

Wherever you are using <a> tags in your email templates, replace those with <@deeplink> tags, or add <@tracked_deeplink /> for web URLs that you would like to deep link.

Here's how it looks with Link Tracking disabled.

Before:
<a href="https://branch.io">Example link</a>

After:
<@deeplink "https://branch.io">Example link</@deeplink>
{% endexample %}

With link tracking enabled, you can still use Branch links in emails.

Before:
<a href="https://branch.io/product/1234">Example link</a>

After:
<@tracked_deeplink "https://branch.io/product/1234" /> <a href="${clickthrough('TEST_TRACKED_DEEPLINK' , 'deeplink=' + deeplink)}">Example link</a>

This latter example pulls from a Link Table.

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Making regular Branch links compatible with email

Be sure to add "$3p":"e_xx" to the deep link data of any links you use in email to ensure Universal Link and click tracking works as expected.

Create email links via API without changing your email templates

To create email links via API, please use the instructions on how to create links via API, but include the following key value pairs in your call:

  1. "$3p":"e_xx" This is required for Universal Link and click tracking functionality.
  2. "$original_url":"{{your web url URI encoded}}" For each piece of content, include a URI encoded version of your content's web URL. You can also add deep link data as query parameters on that web URL. This ensures accurate Content Analytics reporting.
    Example: "$original_url":"https%3A%2F%2Fshop.com%2Fshoes%2Fbrown-shoes%3Fmy_key%3Dmy_value%26campaign%3Dshoe_discounts"

Convert all web links in your email to deep links

We have provided a way of easily converting web links to Branch links, as well as an example. The example takes an html email (as a string) and applies the script to it.

Here is the script:

var crypto = require('crypto');
module.exports = function(original_url, branch_base_url) {
    if (!original_url) { return new Error('Missing original_url'); }
    if (typeof original_url != 'string') { return new Error('Invalid original_url'); }
    if (!branch_base_url) { return new Error('Missing branch_base_url, should be similar to https://bnc.lt/abcd/3p?%243p=e_xx'); }
    if (typeof branch_base_url != 'string') { return new Error('Invalid branch_base_url'); }

    return branch_base_url + '&%24original_url=' + encodeURIComponent(original_url);
};

Here is how links look before and after (the latter being a Branch deep link).

  1. Before: http://example.com/?foo=bar
  2. After: https://vza3.app.link/3p?%243p=e_xx&%24original_url=http%3A%2F%2Fexample.com%2F%3Ffoo%3Dbar

Note that these are simplified examples, not actual demo links.

Handle links for web-only content

In some cases you may have content on web that isn’t in the app - for example, a temporary Mother’s Day promotion or an unsubscribe button. You can designate links to only open on web if you use the Responsys Link Table feature. There are three URL fields in the link table when creating a new link: LINK_URL, IOS_LINK_URL, and ANDROID_LINK_URL. If you only enter the link in the LINK_URL field, the path of the final click-wrapped url will begin with /pub/cc. However, if you also input the same link in IOS_LINK_URL, then the path of the final click-wrapped url will begin with pub/acc. You should set up your AASA file to whitelist only the path /pub/acc* in order to not launch the app from web-only links.

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Additional Information

Styling

If you include style tags within your <a> tags, you’ll need to separate those out into a separate div inside the <@deeplink> tag. If you use tracked links with <a> tags, those will work fine.

Style Tags within your anchor tags like so:

Before:

<a href="https://branch.io/" style="color:#000001; text-decoration:none;">Branch Website</a>

After:

<@deeplink "https://branch.io/"><div style="color:#000001; text-decoration:none;">Branch Website</div></@deeplink>

Launch failed error

You’ll see this error if you haven’t included the <#import > snippet in your template.

Launch Failed: Launch failed: Template /contentlibrary/branch test campaign/My Default Template.htm caused an execution error: on line 183, column 92 in cms://contentlibrary/branch test campaign/Content.htm: deeplink is not a user-defined directive. It is a freemarker.template.SimpleScalar

Using dynamic data from profile extension tables

The <@deeplink > and <@tracked_deeplink /> tags even work with dynamic links injected via RPL.

<@deeplink "${latestProduct.url}">${latestProduct.name}</@deeplink>

Updated 10 days ago

Oracle Responsys


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