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Yahoo Ads

Unlock accurate data and reporting for your campaigns with the Branch and Yahoo Ads integration.

Overview

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Yahoo is a global media and tech company that reaches nearly 900 million people around the world, bringing them closer to finance, sports, shopping, gaming, and news—with the trusted products, content, and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search, and media. To learn more, please visit yahooinc.com.

Support Campaigns

  • Native - Yahoo Preferred Network (YPN)
  • Native - Open Exchange
  • Display
  • Video
  • Connected TV
  • Audio

How does it work?

  1. Branch connects with Yahoo for running app campaigns.
  2. User sees an ad to download app.
  3. User installs the app and converts.
  4. Branch communicates with the ad network via API integration to see if they will claim attribution.
    • If Yahoo claims attribution, they will respond back to Branch with event details.
  5. The Branch Dashboard will update reports for you to be able to compare and measure ad campaigns across platforms, ad set name, ad partner, etc.

Enabling Yahoo Ads

1. Navigate to Partner Management in the Branch Dashboard

2. Scroll down or use the search box to look for Yahoo

3. Insert your Yahoo Conversion Tag ID into the Yahoo Pixel ID field.

4. Read and Accept the Terms of Service.

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5. Configure your events under the Events Config tab.

Branch tracked events should automatically be mapped to the correct event names in Yahoo. Be sure to map custom events as well. Please follow the guide here on tracking events with Branch.

6. Save your settings.

It may take some time for Branch and Yahoo to start exchanging data. Please allow up to 48 hours for data to show in the Branch Dashboard and in Yahoo.

Yahoo Mappings

Yahoo Data Mapping

Yahoo Attribution Tag

Branch Analytics Tag

Example Value

n/a

$3p

a_yahoo_san

n/a

~advertising_partner_name

Yahoo

engagement_time

last_attributed_touch_timestamp

1455675372963

campaign_name

~campaign

Light Bright Launch

campaign_id

~campaign_id

15292426

adgroup_name

~ad_set_name

Example name

adgroup_id

~ad_set_id

235465654654

creative_name

~ad_name & ~creative_name

Creative name

creative_id

~ad_id & ~creative_id

123456

demand_platform_id

~channel

1 or 2

Note:

  • 1: Native Ad Platform (O&O)
  • 2: Verizon Media DSP
campaign_type~tagsApp Install
network_id~network456456
site_id~secondary_publisherdhjs8723tgajshd23a
event_typelast_attributed_touch_typeCLICK or IMPRESSION

Yahoo Event Mapping

Branch EventYahoo EventEvent Category
INSTALLn/a - specific endpointn/a - specific endpoint
PURCHASEPurchasedPurchase
INITIATE_PURCHASEInitiatedCheckoutInitiate Checkout
ADD_TO_CARTAddedToCartAdd to Cart
VIEW_ITEMViewedContentView Content
ADD_PAYMENT_INFOAddedPaymentInfoAdd Payment Info
COMPLETE_REGISTRATIONCompletedRegistrationOthers
SEARCHSearchedOthers
ACHIEVE_LEVELAchievedLevelOthers
OPEN, REINSTALLActivatedAppOthers
COMPLETE_TUTORIALCompletedTutorialOthers
ADD_TO_WISHLISTAddedToWishlistAdd To Wishlist
UNLOCK_ACHIEVEMENTUnlockedAchievementOthers
SHAREn/aOthers
SPEND_CREDITSSpentCreditsOthers
RATERatedOthers
SUBSCRIBESignUpSign Up
CUSTOMLeadOthers