Overview
SKAdNetwork support requires app updates by the Advertiser
To support SKAdNetwork, advertisers must complete the app setup steps here.
For mobile ad attribution, Branch can support the following types of methodologies depending on what each ad network is willing to support:
- Apple's SKAdNetwork attribution framework, for networks and publishers that register directly with Apple and share that attribution data with Branch.
- Device-level attribution via network API integration
- Device-level attribution via Predictive Modeling through our links and basic Branch mobile integration. The chart below will reflect if the tracking links used for a network will need to be updated.
Supported Attribution Methodologies by Network
As SKAdNetwork support is evolving in real-time, the list below will be updated as networks confirm their approach & support for the different attribution methodologies.
NOTE: The list below confirms which networks are forwarding Apple postbacks to Branch. It does not confirm who is ready to run UA campaigns within the SKAN framework. We highly recommend you reach out to each individual network to confirm adoption rates as well as what a UA test would look like.
Ad Network | Ad Type | SKAdNetwork | Predictive Modeling | Device-Level API |
|---|---|---|---|---|
Search | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available | |
Display | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available | |
Shopping | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available | |
Video Views | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available | |
App | Does not send postbacks to Branch yet | No, does not support links | Yes, when device ID is available | |
Smart | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available | |
Discovery | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available | |
Brand Awareness | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available | |
Reach | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available | |
Traffic | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available | |
Engagements | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available | |
App Install | Does not send postbacks to Branch yet | No, does not support links | Yes, when device ID is available | |
Video Views | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available | |
Lead Generation | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available | |
Messages | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available | |
Conversion | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available | |
Catalog Sales | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available | |
Store Traffic | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available | |
Reach | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available | |
Video Views | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available | |
Pre-roll views | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available | |
App Install | Does not send postbacks to Branch yet | No, does not support links | Yes, when device ID is available | |
Website clicks | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available | |
Engagements | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available | |
Followers | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available | |
App Re-engagements | Does not send postbacks to Branch yet | No, does not support links | Yes, when device ID is available | |
Snap | Awareness | Does not send postbacks to Branch yet | No | Yes, when device ID is available |
Snap | App Installs | Does not send postbacks to Branch yet | No, does not support links | Yes, when device ID is available |
Snap | Drive Traffic to Website | Does not send postbacks to Branch yet | No | Yes, when device ID is available |
Snap | Drive Traffic to App | Does not send postbacks to Branch yet | Yes | Yes, when device ID is available |
Snap | Engagements | Does not send postbacks to Branch yet | No, does not support links | Yes, when device ID is available |
Snap | Video Views | Does not send postbacks to Branch yet | No | Yes, when device ID is available |
Snap | Lead Gen | Does not send postbacks to Branch yet | No | Yes, when device ID is available |
Snap | Website Conversions | Does not send postbacks to Branch yet | No | Yes, when device ID is available |
Snap | Catalog Sales | Does not send postbacks to Branch yet | No | Yes, when device ID is available |
Apple Search Ads | Install | Does not require SKAdNetwork | No, does not support links | Yes |
All | Current plans are to NOT support SKAN | Yes | No | |
AdColony | All | Yes | Yes | No |
Adikteev | All | Does not send postbacks to Branch yet | Yes | No |
Affle | All | Does not send postbacks to Branch yet | Yes | No |
Criteo | All | Does not send postbacks to Branch yet | Yes | No |
DigitalTurbine | All | N/A, Android-only platform | Yes | No |
Impact Radius | All | Does not send postbacks to Branch yet | Yes | No |
InMobi | All | Does not send postbacks to Branch yet | Yes | No |
IronSource | All | Does not send postbacks to Branch yet | Yes | No |
Jampp | All | Yes | Yes | No |
Liftoff | All | Yes | Yes | No |
MediaMath | All | Does not send postbacks to Branch yet | Yes | No |
Moloco | All | Yes | Yes | No |
Partnerize | All | Yes | Yes | No |
Remerge | All | Does not send postbacks to Branch yet | Yes | No |
Smadex | All | Yes | Yes | No |
Tapjoy | All | Does not send postbacks to Branch yet | Yes | No |
TheTradeDesk | All | Does not send postbacks to Branch yet | Yes | No |
TikTok | All | Does not send postbacks to Branch yet | Yes | No |
Vungle | All | Does not send postbacks to Branch yet | Yes | No |
Wider Planet | All | Does not send postbacks to Branch yet | Yes | No |
YouAppi | All | Does not send postbacks to Branch yet | Yes | No |
Updated 4 days ago