SKAdNetwork Overview

  • Updated on Apr 17, 2025
  • Published on Mar 20, 2025
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Overview

SKAdNetwork (SKAN) is Apple’s attribution framework on iOS, providing accurate attribution data to help marketers understand and refine mobile ad campaigns. By concealing details like user-level identifiers that could cause other companies to exploit that data without user consent, SKAdNetwork is the leading attribution framework prioritizing user privacy and security.

Ad Network Support

CLICK HERE TO SEARCH FOR YOUR SKADNETWORK SUPPORTED NETWORKS

Ad Partner

SKAdNetwork Status

3.14 Digital

❌ Not yet supported

Aarki

✅ Forwards individual SKAN postbacks to Branch

ADCanopus

❌ Not yet supported

AdColony Performance Media

✅ Forwards individual SKAN postbacks to Branch

AdCorsa

❌ Not yet supported

Adikteev

❌ Not yet supported

Adperio

❌ Not yet supported

AdTheorent

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Adtiming

❌ Not yet supported

Adupps

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Adzealous Media

❌ Not yet supported

AdzMedia

✅ Forwards individual SKAN postbacks to Branch

Altrooz

❌ Not yet supported

Amazon DSP

❌ Not yet supported

AMoAd ADNW

❌ Not yet supported

appAlgo

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Appier

✅ Forwards individual SKAN postbacks to Branch

Applift

✅ Forwards individual SKAN postbacks to Branch

AppLovin

✅ Forwards individual SKAN postbacks to Branch

Appnerve

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Appnext

❌ Not yet supported

Appreciate

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Aragon Premium

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Bandsintown Amplified

❌ Not yet supported

BidMotion

❌ Not yet supported

Bing Ads

❌ Not yet supported

Bold Screen Media

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Cashslide

❌ Not yet supported

Cashtree For Indonesia

❌ Not yet supported

CAULY

❌ Not yet supported

CA Wise

❌ Not yet supported

CheetahMail

❌ Not yet supported

ClearPier Performance

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

ClicksMob

❌ Not yet supported

Collectcent Digital Media

❌ Not yet supported

Creative Clicks

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Criteo

✅ Forwards individual SKAN postbacks to Branch

Cross Audience

✅ Forwards individual SKAN postbacks to Branch

Curate Mobile

✅ Forwards individual SKAN postbacks to Branch

DataSeat

✅ Forwards individual SKAN postbacks to Branch

Digital Turbine

❌ Not yet supported

Discipline Digital

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Dreamin

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Edge226

✅ Forwards individual SKAN postbacks to Branch

Everflow Technologies

❌ Not yet supported

Facebook

View Facebook Specific Guide

FeedMob

✅ Forwards individual SKAN postbacks to Branch

FIVE VIDEO NETWORK

❌ Not yet supported

Formenterads

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Found

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

FreakOut

❌ Not yet supported

Fuzeclick

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Fyber

✅ Other SKAN integration type (supply-side support, etc.)

Gamespipe

❌ Not yet supported

Geniee Inc.

❌ Not yet supported

Glispa

✅ Forwards individual SKAN postbacks to Branch

Google

View the Google Adwords Specific Guide

Gunosy

❌ Not yet supported

i-mobile

✅ Forwards individual SKAN postbacks to Branch

InMobi

❌ Not yet supported

InMobi DSP

✅ Forwards individual SKAN postbacks to Branch

Inneractive

❌ Not yet supported

IronSource

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Jampp

✅ Forwards individual SKAN postbacks to Branch

Jun Group

✅ Forwards individual SKAN postbacks to Branch

Kayzen

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Khing

❌ Not yet supported

Koneo Mobile Inc.

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Liftoff

✅ Forwards individual SKAN postbacks to Branch

LINE Ads Platform M.T.Burn

❌ Not yet supported

LoopMe

⚠️ Will forward individual SKAN postbacks to Branch (planned)

MAAS (Powered by Affle)

⚠️ Will forward individual SKAN postbacks to Branch (planned)

Maiden Marketing

❌ Not yet supported

maio

❌ Not yet supported

Manage

❌ Not yet supported

Marketcom Technology Retargeting

❌ Not yet supported

MediaMath

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Mediasmart

✅ Forwards individual SKAN postbacks to Branch

Minimob

❌ Not yet supported

Mobco Media

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Mobisummer

❌ Not yet supported

Mobligent Media

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Mobrain

❌ Not yet supported

MobUpps

✅ Forwards individual SKAN postbacks to Branch

Moburst

✅ Forwards individual SKAN postbacks to Branch

Moca Technology

✅ Forwards individual SKAN postbacks to Branch

MOLOCO

✅ Forwards individual SKAN postbacks to Branch

Mooko Media

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Motive Interactive

❌ Not yet supported

Mpire Network

❌ Not yet supported

MundoMedia

❌ Not yet supported

MyAppFree

✅ Forwards individual SKAN postbacks to Branch

MyTarget

❌ Not yet supported

Nativex

❌ Not yet supported

nend

❌ Not yet supported

Nswitch

❌ Not yet supported

Oplytic

✅ Forwards individual SKAN postbacks to Branch

Optimise Media

❌ Not yet supported

Partnerize

❌ Not yet supported

Perform[cb]

⚠️ Will forward individual SKAN postbacks to Branch (planned)

Persona.ly

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Pinterest

🚫 Does not plan to support SKAN

Playdigo

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Qverse

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Reddit

✅ Forwards individual SKAN postbacks to Branch

Remerge

✅ Forwards individual SKAN postbacks to Branch

RevX

✅ Forwards individual SKAN postbacks to Branch

SHAREit

❌ Not yet supported

Smadex

✅ Forwards individual SKAN postbacks to Branch

Smart-C

❌ Not yet supported

SmartNews Ads

❌ Not yet supported

Snap

View the Snap Specific Guide

Sportradar

✅ Forwards individual SKAN postbacks to Branch

Spyke Media

✅ Forwards individual SKAN postbacks to Branch

StartApp

❌ Not yet supported

Stroer Mobile Performance

❌ Not yet supported

SVG Media

❌ Not yet supported

Tab Company

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Taboola

❌ Not yet supported

Tapjoy

✅ Forwards individual SKAN postbacks to Branch

TAP ONE

❌ Not yet supported

Taptica

❌ Not yet supported

The Trade Desk

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

TikTok For Business

View the TikTok for Business Specific Guide

TNK Factory

❌ Not yet supported

Tradingworks

❌ Not yet supported

Twitter

✅ Provides aggregate SKAN data to Branch via API

Unity Ads

✅ Forwards individual SKAN postbacks to Branch

Ventes Avenues

✅ Forwards individual SKAN postbacks to Branch

Vungle

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

Wagawin

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

WeQ

❌ Not yet supported

Xapads Media

❌ Not yet supported

XiaoMi Global

❌ Not yet supported

XY ADS

❌ Not yet supported

Yeahmobi

⚠️ Will forward individual SKAN postbacks to Branch (in testing)

YouAppi

❌ Not yet supported

ZinkAds

✅ Forwards individual SKAN postbacks to Branch

Zucks Affiliate

❌ Not yet supported

SKAdNetwork Data for Common Ad Partners

Parameter

Google

Facebook

Snap

Twitter

TikTok

Apple Postback Data

Version

✘

✘

✔

✔

✔

Ad Network ID

✔

✔

✔

✔

✔

Campaign ID

✘

✘

✘

✔

✔

Transaction ID

✘

✘

✘

✔

✔

App ID

✔

✔

✔

✔

✔

Attribution Signature

✘

✘

✘

✔

✔

Redownload

✘

✘

✘

✔

✔

Source App ID

✘

✘

✔

✔

✔

Fidelity Type

✘

✔

✔

✔

✔

Ad Partner Data

Campaign ID

✔

✔

✔

✔

✔

Campaign Name

✔

✔

✔

✔

✔

Ad Set ID

✘

✘

✔

✔

✔

Ad Set Name

✘

✘

✔

✔

✔

Ad ID

✘

✘

✘

✘

✘

Ad Name

✘

✘

✘

✘

✘

Creative ID

✘

✘

✘

✘

✘

Creative Name

✘

✘

✘

✘

✘

Benefits of SKAN

Developers have several different options for integrating SKAN. You can either integrate SKAN natively or use the Branch SDK to take care of all of the SKAN-related methods for you. Both of which have their own benefits

Benefit

Details

SKAN Native

SKAN via Branch SDK

User Privacy Protection

By offering aggregate-level data only, SKAN provides accurate, high-level advertising metrics without compromising users' identities.

✅

✅

Verifies App Installs

Because SKAN is built directly into iOS by Apple, it has special access to more accurately record clicks, impressions, and installs.

✅

✅

Enhanced Advertiser Insights

Unified report on both SKAN and non-SKAN data to help maximize insights across all channels and platforms directly on the Branch Dashboard

✅

✅

Postback Sequence Index

SKAN 4 and later. The possible integer values of 0, 1, and 2 signify the order of postbacks that result from the three conversion windows. For more information, see Apple's Receiving postbacks in multiple conversion windows.

✅

✅

Granular Conversion Control

In-depth control of the frequency of updating the conversion value and for which events.

✅

☑️ Branch will update the conversion for all events tracked and mapped by Branch.

Mobile Ad Fraud

Use an Apple-provided cryptographic signature to validate postbacks forwarded by ad networks.

❌

✅

Conversion Value Decoding

For specific ad networks, they can call an MMP-provided API endpoint to understand which event correlates to a particular conversion value.

❌

✅

Supported Platforms

The Branch SDK versions below automatically handle SKAdNetwork in-app functionality. If you do not integrate Branch in the platforms below, please Enable SKAdNetwork Natively.

Branch SDK Platform

Required Version for < SKAN 4

Required Version for > SKAN 4

iOS

v0.35

v1.45.2

React Native

v.5.0.0

v5.7.0

mParticle iOS

v.8.0.0

v8.1.0

Adobe Launch iOS

v.1.3.0

v2.0.0

Cordova

v.4.2.0

v6.0.0

Capacitor

v.2.0.0

v6.0.0

Xamarin

v.7.0.6

v8.1.2

Unity

v.0.6.6

Not yet supported

Flutter

v.1.1.0

v6.5.0

How does it work?

  1. Ad network serves an ad to the Publisher App

  2. The user clicks on the ad.

  3. A Click is sent from the Publisher App to the App Store client on the device.

  4. The user installs the app and performs in-app conversion events.

    • A 24-hour looping timer initates after the app is installed and resets with every new higher conversion event.

  5. The event data is sent from the Advertiser App to the App Store Client on the device.

    • For SKAN 3.0 and earlier, the rolling timer expires, and the App Store Client sends a signal postback with campaign information (network, publisher, and campaign ID) to the ad network after an additional 0-24 hour delay. After the rolling timer expires,

    • For SKAN 4.0, SKAN sends up to three postbacks to the winning ad network at pre-defined intervals with a random delay of 24-48 hours for the first postback and 24-144 hours for the second and third postbacks.

  6. For the events, Apple reports a conversion value from 0-63, which the advertiser can set to give some estimates on the users' quality; SKAN 4.0 can send additional granularity.

  7. The Ad network forwards the postback to Branch.

Note: To avoid an unnecessarily long wait for the postback to be sent to the ad network, Branch has implemented a default cutoff to the looping timer at 24hr. This is to ensure the ad network has what it needs for you to optimize your campaigns more quickly. This is configurable if you’d like it to keep it restarting for longer if you have a longer install to conversion time

SKAdNetwork with Self-Attributing Networks

SKAdNetwork works a little bit differently based on the Self-Attributing Network (SAN). See the individual SAN guides here: