Overview

🚧
SKAdNetwork support requires updates by the advertiser and ad network

Advertisers must complete the app setup steps.

Ad networks can find technical requirements in our partner documentation portal.

As SKAdNetwork support is evolving in real-time, the list below will be updated as networks confirm their approach & support for the different attribution methodologies.

NOTE: The list below confirms which networks are forwarding SKAdNetwork data to Branch for iOS 14 conversions. It does not confirm who is ready to run Universal Ads campaigns within the SKAN framework. We highly recommend you reach out to each individual network to confirm adoption rates as well as what a Universal Ads test would look like.

Walled-Garden (SAN) Networks

SANs	Campaign Type	SKAdNetwork
Google	App campaigns	Will provide aggregated SKAN data to Branch via API (Q2, 2021)
Google	App campaigns for engagement	Does not support SKAN
Google	*All others*	Does not support SKAN
Facebook	MAI (Mobile App Install)	Provides aggregate SKAN data to Branch via API
Facebook	AEO (App Event Optimization)	Provides aggregate SKAN data to Branch via API
Facebook	VO (Value Optimization)	Provides aggregate SKAN data to Branch via API Note: VO campaigns require a conversion value mapping based on revenue buckets, which will be available through the Branch SDK in Q2, 2021.
Facebook	*All others*	Does not support SKAN
Twitter	App Installs	Provides aggregate SKAN data to Branch via API
Twitter	App Re-engagements	Does not support SKAN
Twitter	*All others*	Does not support SKAN
Snap	Impressions	Forwards individual SKAN postbacks to Branch
Snap	Swipe Up	Forwards individual SKAN postbacks to Branch
Snap	App Install	Forwards individual SKAN postbacks to Branch
Snap	App Purchase	Forwards individual SKAN postbacks to Branch
Snap	App Add To Cart	Forwards individual SKAN postbacks to Branch
Snap	App Sign Up	Forwards individual SKAN postbacks to Branch
Snap	App Re-engagements	Does not support SKAN
Snap	*All others*	Does not support SKAN

📘
Additional information about SKAdNetwork support

Google

Facebook

Twitter

Snap

SKAdNetwork Data for Ad Partners

Parameter	Google (coming soon)	Facebook	Snap	Twitter	TikTok
Apple Postback Data
Version	✘	✘	✔	✔	✔
Ad Network ID	✔	✔	✔	✔	✔
Campaign ID	TBD	✘	✔	✘	✔
Transaction ID	✘	✘	✔	✔	✔
App ID	✔	✔	✔	✔	✔
Attribution Signature	✘	✘	✔	✘	✔
Redownload	✘	✘	✔	✔	✔
Source App ID	✘	✘	✔	✔	✔
Fidelity Type	✘	✘	Soon	✔	Soon
Ad Partner Data
Campaign ID	✔	✔	✔	✔	✔
Campaign Name	✔	✔	✔	✔	✔
Ad Set ID	✘	✘	✔	✔	✔
Ad Set Name	✘	✔	✔	✔	✔
Ad ID	✘	✘	✘	✘	✘
Ad Name	✘	✘	✘	✘	✘
Creative ID	✘	✘	✘	✘	✘
Creative Name	✘	✔	✘	✘	✘

Other Networks

The list below contains networks that have begun the SKAdNetwork integration process with Branch, along with selected top networks. If you do not see a network listed here, they have not yet confirmed plans to support SKAN with Branch. Unsupported networks can find technical requirements in our partner documentation portal.

Ad Network	SKAdNetwork Status
3.14 Digital	Not yet supported
Aarki	Forwards individual SKAN postbacks to Branch
Adcolony	Forwards individual SKAN postbacks to Branch
AdColony Performance Media	Forwards individual SKAN postbacks to Branch
AdCorsa	Not yet supported
Adikteev	Not yet supported
Adperio	Not yet supported
ADPick	Not yet supported
AdTheorent	Will forward individual SKAN postbacks to Branch (in testing)
Adupps	Will forward individual SKAN postbacks to Branch (in testing)
AdzMedia	Forwards individual SKAN postbacks to Branch
Altrooz	Not yet supported
Amazon DSP	Not yet supported
AMoAd ADNW	Not yet supported
appAlgo	Will forward individual SKAN postbacks to Branch (in testing)
AppGuardian	Not yet supported
Appier	Forwards individual SKAN postbacks to Branch
Applift	Forwards individual SKAN postbacks to Branch
AppLovin	Forwards individual SKAN postbacks to Branch
Appnerve	Will forward individual SKAN postbacks to Branch (in testing)
AppNext	Not yet supported
Appreciate	Will forward individual SKAN postbacks to Branch (in testing)
App Samurai	Not yet supported
Aragon Premium	Will forward individual SKAN postbacks to Branch (in testing)
Bandsintown Amplified	Not yet supported
BidMotion	Not yet supported
Bigo Ads	Not yet supported
Bing Ads	Not yet supported
BlueStacks	Not yet supported
Bold Screen Media	Will forward individual SKAN postbacks to Branch (in testing)
Cashslide	Not yet supported
Cashtree For Indonesia	Not yet supported
Cauly	Not yet supported
CA Wise	Not yet supported
Chartboost	Not yet supported
CheetahMail	Not yet supported
ClearPier Performance	Will forward individual SKAN postbacks to Branch (in testing)
ClicksMob	Not yet supported
Creative Clicks	Will forward individual SKAN postbacks to Branch (in testing)
Criteo	Forwards individual SKAN postbacks to Branch
Cross Audience	Forwards individual SKAN postbacks to Branch
CrossTarget & Affolio	Not yet supported
Curate Mobile	Forwards individual SKAN postbacks to Branch
Cyberagent inc ameba	Not yet supported
Dataseat	Forwards individual SKAN postbacks to Branch
Digital Turbine	Not yet supported
Discipline Digital	Will forward individual SKAN postbacks to Branch (in testing)
DoubleClick	Not yet supported
Dreamin	Will forward individual SKAN postbacks to Branch (in testing)
Edge226	Will forward individual SKAN postbacks to Branch (in testing)
Everflow Technologies	Will forward individual SKAN postbacks to Branch (in testing)
FeedMob	Forwards individual SKAN postbacks to Branch
FIVE VIDEO NETWORK	Not yet supported
FLEXplatform	Not yet supported
Formenterads	Will forward individual SKAN postbacks to Branch (in testing)
Found	Will forward individual SKAN postbacks to Branch (in testing)
FreakOut	Not yet supported
Fuzeclick	Will forward individual SKAN postbacks to Branch (in testing)
Fyber	Other SKAN integration type (supply-side support, etc.)
Gamespipe	Not yet supported
Geniee Inc.	Not yet supported
Glispa	Forwards individual SKAN postbacks to Branch
Gunosy	Not yet supported
i-mobile	Forwards individual SKAN postbacks to Branch
InMobi	Not yet supported
InMobi DSP	Forwards individual SKAN postbacks to Branch
Inneractive	Not yet supported
Instal	Not yet supported
ironSource	Will forward individual SKAN postbacks to Branch (in testing)
Jampp	Forwards individual SKAN postbacks to Branch
Jun Group	Forwards individual SKAN postbacks to Branch
Kayzen	Will forward individual SKAN postbacks to Branch (in testing)
Khing	Not yet supported
Koneo Mobile Inc.	Will forward individual SKAN postbacks to Branch (in testing)
Leadbolt	Not yet supported
LifeStreet	Not yet supported
Liftoff	Forwards individual SKAN postbacks to Branch
LINE Ads Platform - M.T.Burn	Not yet supported
LoopMe	Will forward individual SKAN postbacks to Branch (planned)
MAAS (Powered by Affle)	Will forward individual SKAN postbacks to Branch (in testing)
Maiden Marketing	Not yet supported
maio	Not yet supported
Manage	Not yet supported
MANPLUS	Not yet supported
Marketcom Technology (Retargeting)	Will forward individual SKAN postbacks to Branch (planned)
Matchmade	Not yet supported
MediaMath	Will forward individual SKAN postbacks to Branch (in testing)
Minimob	Not yet supported
Mintegral	Not yet supported
Mobrain	Not yet supported
MobUpps	Will forward individual SKAN postbacks to Branch (planned)
Moburst	Forwards individual SKAN postbacks to Branch
Moca Technology	Forwards individual SKAN postbacks to Branch
MOLOCO	Forwards individual SKAN postbacks to Branch
Mooko Media	Will forward individual SKAN postbacks to Branch (in testing)
Motive Interactive	Not yet supported
Mozoo	Not yet supported
Mundomedia	Not yet supported
MyAppFree	Forwards individual SKAN postbacks to Branch
MyTarget	Not yet supported
Nativex	Not yet supported
nend	Not yet supported
Nswitch	Not yet supported
Oath	Not yet supported
Oplytic	Forwards individual SKAN postbacks to Branch
Outbrain	Not yet supported
Partnerize	Not yet supported
Perform[cb]	Will forward individual SKAN postbacks to Branch (planned)
Performance Revenues	Not yet supported
Persona.ly	Will forward individual SKAN postbacks to Branch (in testing)
Pinterest	Does not plan to support SKAN
Playdigo	Will forward individual SKAN postbacks to Branch (in testing)
Quora	Not yet supported
Reddit	Forwards individual SKAN postbacks to Branch
Remerge	Forwards individual SKAN postbacks to Branch
RevX	Forwards individual SKAN postbacks to Branch
SIROK Inc.	Not yet supported
Smadex	Forwards individual SKAN postbacks to Branch
Smart-C	Not yet supported
SmartNews Ads	Not yet supported
SmartPosting 2.0	Not yet supported
Spyke Media	Forwards individual SKAN postbacks to Branch
Startapp	Not yet supported
Stroer Mobile Performance	Not yet supported
SVG Media	Not yet supported
Tab Company	Will forward individual SKAN postbacks to Branch (in testing)
Taboola	Not yet supported
Tapjoy	Forwards individual SKAN postbacks to Branch
TAP ONE	Not yet supported
Taptica	Not yet supported
The Trade Desk	Not yet supported
TikTok for Business	Forwards individual SKAN postbacks to Branch
TNK Factory	Not yet supported
Tradingworks	Not yet supported
Unity Ads	Forwards individual SKAN postbacks to Branch
Ventes Avenues	Forwards individual SKAN postbacks to Branch
Vungle	Will forward individual SKAN postbacks to Branch (in testing)
WeQ	Not yet supported
Wider Planet	Not yet supported
XiaoMi Global	Not yet supported
Yahoo JAPAN Display	Not yet supported
Yeahmobi	Will forward individual SKAN postbacks to Branch (in testing)
YouAppi	Not yet supported
ZinkAds	Forwards individual SKAN postbacks to Branch
Zucks Affiliate	Not yet supported

Using Branch

Ad Networks Supporting SKAdNetwork

Overview

🚧
SKAdNetwork support requires updates by the advertiser and ad network

Walled-Garden (SAN) Networks

📘
Additional information about SKAdNetwork support

SKAdNetwork Data for Ad Partners

Other Networks

Ad Networks Supporting SKAdNetwork

Suggested Edits are limited on API Reference Pages

Overview

🚧SKAdNetwork support requires updates by the advertiser and ad network

Walled-Garden (SAN) Networks

📘Additional information about SKAdNetwork support

SKAdNetwork Data for Ad Partners

Other Networks

🚧
SKAdNetwork support requires updates by the advertiser and ad network

📘
Additional information about SKAdNetwork support