Ad Networks Supporting SKAdNetwork & Predictive Modeling

Overview

📘

SKAdNetwork support requires app updates by the Advertiser

To support SKAdNetwork, advertisers must complete the app setup steps here.

For mobile ad attribution, Branch can support the following types of methodologies depending on what each ad network is willing to support:

  • Apple's SKAdNetwork attribution framework, for networks and publishers that register directly with Apple and share that attribution data with Branch.
  • Device-level attribution via network API integration
  • Device-level attribution via Predictive Modeling through our links and basic Branch mobile integration. The chart below will reflect if the tracking links used for a network will need to be updated.

Supported Attribution Methodologies by Network

As SKAdNetwork support is evolving in real-time, the list below will be updated as networks confirm their approach & support for the different attribution methodologies.

Ad Network

Ad Type

SKAdNetwork

Predictive Modeling

Device-Level API

Google

Search

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Google

Display

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Google

Shopping

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Google

Video Views

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Google

App

Does not send postbacks to Branch yet

No, does not support links

Yes, when device ID is available

Google

Smart

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Google

Discovery

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Facebook

Brand Awareness

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Facebook

Reach

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Facebook

Traffic

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Facebook

Engagements

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Facebook

App Install

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Facebook

Video Views

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Facebook

Lead Generation

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Facebook

Messages

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Facebook

Conversion

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Facebook

Catalog Sales

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Facebook

Store Traffic

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Twitter

Reach

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Twitter

Video Views

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Twitter

Pre-roll views

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Twitter

App Install

Does not send postbacks to Branch yet

No, does not support links

Yes, when device ID is available

Twitter

Website clicks

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Twitter

Engagements

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Twitter

Followers

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Twitter

App Re-engagements

Does not send postbacks to Branch yet

No, does not support links

Yes, when device ID is available

Snap

Awareness

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Snap

App Installs

Does not send postbacks to Branch yet

No, does not support links

Yes, when device ID is available

Snap

Drive Traffic to Website

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Snap

Drive Traffic to App

Does not send postbacks to Branch yet

No, does not support links

Yes, when device ID is available

Snap

Engagements

Does not send postbacks to Branch yet

No, does not support links

Yes, when device ID is available

Snap

Video Views

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Snap

Lead Gen

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Snap

Website Conversions

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Snap

Catalog Sales

Does not send postbacks to Branch yet

Yes

Yes, when device ID is available

Apple Search Ads

Install

Does not require SKAdNetwork

No, does not support links

Yes

Pinterest

All

Does not send postbacks to Branch yet

Yes

No

AdColony

All

Does not send postbacks to Branch yet

Yes

No

Adikteev

All

Does not send postbacks to Branch yet

Yes

No

Affle

All

Does not send postbacks to Branch yet

Yes

No

DigitalTurbine

All

N/A, Android-only platform

Yes

No

Impact Radius

All

Does not send postbacks to Branch yet

Yes

No

InMobi

All

Does not send postbacks to Branch yet

Yes

No

IronSource

All

Does not send postbacks to Branch yet

Yes

No

Jampp

All

Does not send postbacks to Branch yet

Yes

No

Liftoff

All

Does not send postbacks to Branch yet

Yes

No

MediaMath

All

Does not send postbacks to Branch yet

Yes

No

Moloco

All

Does not send postbacks to Branch yet

Yes

No

Partnerize

All

Does not send postbacks to Branch yet

Yes

No

Remerge

All

Does not send postbacks to Branch yet

Yes

No

Tapjoy

All

Does not send postbacks to Branch yet

Yes

No

TheTradeDesk

All

Does not send postbacks to Branch yet

Yes

No

TikTok

All

Does not send postbacks to Branch yet

Yes

No

Vungle

All

Does not send postbacks to Branch yet

Yes

No

Wider Planet

All

Does not send postbacks to Branch yet

Yes

No

YouAppi

All

Does not send postbacks to Branch yet

Yes

No

Updated 8 days ago


Ad Networks Supporting SKAdNetwork & Predictive Modeling


Suggested Edits are limited on API Reference Pages

You can only suggest edits to Markdown body content, but not to the API spec.