Overview
SKAdNetwork support requires updates by the advertiser and ad network
- Advertisers must complete the app setup steps.
- Ad networks can find technical requirements in our partner documentation portal.
As SKAdNetwork support is evolving in real-time, the list below will be updated as networks confirm their approach & support for the different attribution methodologies.
NOTE: The list below confirms which networks are forwarding SKAdNetwork data to Branch for iOS 14 conversions. It does not confirm who is ready to run Universal Ads campaigns within the SKAN framework. We highly recommend you reach out to each individual network to confirm adoption rates as well as what a Universal Ads test would look like.
Walled-Garden (SAN) Networks
SANs | Campaign Type | SKAdNetwork |
|---|---|---|
App campaigns |
| |
App campaigns for engagement |
| |
All others |
| |
MAI (Mobile App Install) |
| |
AEO (App Event Optimization) |
| |
VO (Value Optimization) |
Note: VO campaigns require a conversion value mapping based on revenue buckets, which will be available through the Branch SDK in Q3, 2021. | |
All others |
| |
App Installs |
| |
App Re-engagements |
| |
All others |
| |
Snap | Impressions |
|
Snap | Swipe Up |
|
Snap | App Install |
|
Snap | App Purchase |
|
Snap | App Add To Cart |
|
Snap | App Sign Up |
|
Snap | App Re-engagements |
|
Snap | All others |
|
Provides aggregate SKAN data to Branch via API
Does not support SKANAdditional information about SKAdNetwork support
SKAdNetwork Data for Ad Partners
| Parameter | Snap | TikTok | |||
|---|---|---|---|---|---|
| Apple Postback Data | |||||
| Version | ✘ | ✘ | ✔ | ✔ | ✔ |
| Ad Network ID | ✔ | ✔ | ✔ | ✔ | ✔ |
| Campaign ID | ✘ | ✘ | ✘ | ✘ | ✔ |
| Transaction ID | ✘ | ✘ | ✘ | ✔ | ✔ |
| App ID | ✔ | ✔ | ✔ | ✔ | ✔ |
| Attribution Signature | ✘ | ✘ | ✘ | ✘ | ✔ |
| Redownload | ✘ | ✘ | ✘ | >✔ | ✔ |
| Source App ID | ✘ | ✘ | ✔ | ✔ | ✔ |
| Fidelity Type | ✘ | ✘ | ✔ | ✔ | ✔ |
| Ad Partner Data | |||||
| Campaign ID | ✔ | ✔ | ✔ | ✔ | ✔ |
| Campaign Name | ✔ | ✔ | ✔ | ✔ | ✔ |
| Ad Set ID | ✘ | ✘ | ✔ | ✔ | ✔ |
| Ad Set Name | ✘ | ✘ | ✔ | ✔ | ✔ |
| Ad ID | ✘ | ✘ | ✘ | ✘ | ✘ |
| Ad Name | ✘ | ✘ | ✘ | ✘ | ✘ |
| Creative ID | ✘ | ✘ | ✘ | ✘ | ✘ |
| Creative Name | ✘ | ✘ | ✘ | ✘ | ✘ |
Other Networks
The list below contains networks that have begun the SKAdNetwork integration process with Branch, along with selected top networks. If you do not see a network listed here, they have not yet confirmed plans to support SKAN with Branch. Unsupported networks can find technical requirements in our partner documentation portal.
Ad Network | SKAdNetwork Status |
|---|---|
3.14 Digital |
|
Aarki |
|
ADCanopus |
|
Adcolony |
|
AdColony Performance Media |
|
AdCorsa |
|
Adikteev |
|
Adperio |
|
AdTheorent |
|
Adtiming |
|
Adupps |
|
Adzealous Media |
|
AdzMedia |
|
Altrooz |
|
Amazon DSP |
|
AMoAd ADNW |
|
appAlgo |
|
Appier |
|
Applift |
|
AppLovin |
|
Appnerve |
|
Appnext |
|
Appreciate |
|
Aragon Premium |
|
Bandsintown Amplified |
|
BidMotion |
|
Bing Ads |
|
Bold Screen Media |
|
Cashslide |
|
Cashtree For Indonesia |
|
CAULY |
|
CA Wise |
|
CheetahMail |
|
ClearPier Performance |
|
ClicksMob |
|
Collectcent Digital Media |
|
Creative Clicks |
|
Criteo |
|
Cross Audience |
|
Curate Mobile |
|
DataSeat |
|
Digital Turbine |
|
Discipline Digital |
|
Dreamin |
|
Edge226 |
|
Everflow Technologies |
|
FeedMob |
|
FIVE VIDEO NETWORK |
|
Formenterads |
|
Found |
|
FreakOut |
|
Fuzeclick |
|
Fyber |
|
Gamespipe |
|
Geniee Inc. |
|
Glispa |
|
Gunosy |
|
i-mobile |
|
InMobi |
|
InMobi DSP |
|
Inneractive |
|
IronSource |
|
Jampp |
|
Jun Group |
|
Kayzen |
|
Khing |
|
Koneo Mobile Inc. |
|
Liftoff |
|
LINE Ads Platform - M.T.Burn |
|
LoopMe |
|
MAAS (Powered by Affle) |
|
Maiden Marketing |
|
maio |
|
Manage |
|
Marketcom Technology (Retargeting) |
|
MediaMath |
|
Mediasmart |
|
Minimob |
|
Mobco Media |
|
Mobisummer |
|
Mobligent Media |
|
Mobrain |
|
MobUpps |
|
Moburst |
|
Moca Technology |
|
MOLOCO |
|
Mooko Media |
|
Motive Interactive |
|
Mpire Network |
|
MundoMedia |
|
MyAppFree |
|
MyTarget |
|
Nativex |
|
nend |
|
Nswitch |
|
Oplytic |
|
Optimise Media |
|
Partnerize |
|
Perform[cb] |
|
Persona.ly |
|
| |
Playdigo |
|
Qverse GmbH |
|
| |
Remerge |
|
RevX |
|
SHAREit |
|
Smadex |
|
Smart-C |
|
SmartNews Ads |
|
Spyke Media |
|
StartApp |
|
Stroer Mobile Performance |
|
SVG Media |
|
Tab Company |
|
Taboola |
|
Tapjoy |
|
TAP ONE |
|
Taptica |
|
The Trade Desk |
|
TikTok For Business |
|
TNK Factory |
|
Tradingworks |
|
Unity Ads |
|
Ventes Avenues |
|
Vungle |
|
Wagawin |
|
WeQ |
|
Xapads Media |
|
XiaoMi Global |
|
XY ADS |
|
Yahoo JAPAN Display |
|
Yeahmobi |
|
YouAppi |
|
ZinkAds |
|
Zucks Affiliate |
|
Will forward individual SKAN postbacks to Branch (in testing)
Does not plan to support SKAN
Updated about a month ago