Ad Networks Supporting SKAdNetwork

Overview

🚧

SKAdNetwork support requires updates by the advertiser and ad network

As SKAdNetwork support is evolving in real-time, the list below will be updated as networks confirm their approach & support for the different attribution methodologies.

NOTE: The list below confirms which networks are forwarding SKAdNetwork data to Branch for iOS 14 conversions. It does not confirm who is ready to run Universal Ads campaigns within the SKAN framework. We highly recommend you reach out to each individual network to confirm adoption rates as well as what a Universal Ads test would look like.

Walled-Garden (SAN) Networks

SANs

Campaign Type

SKAdNetwork

Google

App campaigns

:white-check-mark: Provides aggregate SKAN data to Branch via API

Google

App campaigns for engagement

:x: Does not support SKAN

Google

All others

:x: Does not support SKAN

Facebook

MAI (Mobile App Install)

:white-check-mark: Provides aggregate SKAN data to Branch via API

Facebook

AEO (App Event Optimization)

:white-check-mark: Provides aggregate SKAN data to Branch via API

Facebook

VO (Value Optimization)

:white-check-mark: Provides aggregate SKAN data to Branch via API

Note: VO campaigns require a conversion value mapping based on revenue buckets, which will be available through the Branch SDK in Q3, 2021.

Facebook

All others

:x: Does not support SKAN

Twitter

App Installs

:white-check-mark: Provides aggregate SKAN data to Branch via API

Twitter

App Re-engagements

:x: Does not support SKAN

Twitter

All others

:x: Does not support SKAN

Snap

Impressions

:white-check-mark: Forwards individual SKAN postbacks to Branch

Snap

Swipe Up

:white-check-mark: Forwards individual SKAN postbacks to Branch

Snap

App Install

:white-check-mark: Forwards individual SKAN postbacks to Branch

Snap

App Purchase

:white-check-mark: Forwards individual SKAN postbacks to Branch

Snap

App Add To Cart

:white-check-mark: Forwards individual SKAN postbacks to Branch

Snap

App Sign Up

:white-check-mark: Forwards individual SKAN postbacks to Branch

Snap

App Re-engagements

:x: Does not support SKAN

Snap

All others

:x: Does not support SKAN

📘

Additional information about SKAdNetwork support

SKAdNetwork Data for Ad Partners

>
Parameter Google Facebook Snap Twitter TikTok
Apple Postback Data
Version
Ad Network ID
Campaign ID
Transaction ID
App ID
Attribution Signature
Redownload
Source App ID
Fidelity Type
Ad Partner Data
Campaign ID
Campaign Name
Ad Set ID
Ad Set Name
Ad ID
Ad Name
Creative ID
Creative Name

Other Networks

The list below contains networks that have begun the SKAdNetwork integration process with Branch, along with selected top networks. If you do not see a network listed here, they have not yet confirmed plans to support SKAN with Branch. Unsupported networks can find technical requirements in our partner documentation portal.

Ad Network

SKAdNetwork Status

3.14 Digital

:x: Not yet supported

Aarki

:white-check-mark: Forwards individual SKAN postbacks to Branch

ADCanopus

:x: Not yet supported

Adcolony

:white-check-mark: Forwards individual SKAN postbacks to Branch

AdColony Performance Media

:white-check-mark: Forwards individual SKAN postbacks to Branch

AdCorsa

:x: Not yet supported

Adikteev

:x: Not yet supported

Adperio

:x: Not yet supported

AdTheorent

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Adtiming

:x: Not yet supported

Adupps

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Adzealous Media

:x: Not yet supported

AdzMedia

:white-check-mark: Forwards individual SKAN postbacks to Branch

Altrooz

:x: Not yet supported

Amazon DSP

:x: Not yet supported

AMoAd ADNW

:x: Not yet supported

appAlgo

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Appier

:white-check-mark: Forwards individual SKAN postbacks to Branch

Applift

:white-check-mark: Forwards individual SKAN postbacks to Branch

AppLovin

:white-check-mark: Forwards individual SKAN postbacks to Branch

Appnerve

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Appnext

:x: Not yet supported

Appreciate

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Aragon Premium

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Bandsintown Amplified

:x: Not yet supported

BidMotion

:x: Not yet supported

Bing Ads

:x: Not yet supported

Bold Screen Media

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Cashslide

:x: Not yet supported

Cashtree For Indonesia

:x: Not yet supported

CAULY

:x: Not yet supported

CA Wise

:x: Not yet supported

CheetahMail

:x: Not yet supported

ClearPier Performance

:warning: Will forward individual SKAN postbacks to Branch (in testing)

ClicksMob

:x: Not yet supported

Collectcent Digital Media

:x: Not yet supported

Creative Clicks

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Criteo

:white-check-mark: Forwards individual SKAN postbacks to Branch

Cross Audience

:white-check-mark: Forwards individual SKAN postbacks to Branch

Curate Mobile

:white-check-mark: Forwards individual SKAN postbacks to Branch

DataSeat

:white-check-mark: Forwards individual SKAN postbacks to Branch

Digital Turbine

:x: Not yet supported

Discipline Digital

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Dreamin

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Edge226

:white-check-mark: Forwards individual SKAN postbacks to Branch

Everflow Technologies

:warning: Will forward individual SKAN postbacks to Branch (in testing)

FeedMob

:white-check-mark: Forwards individual SKAN postbacks to Branch

FIVE VIDEO NETWORK

:x: Not yet supported

Formenterads

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Found

:warning: Will forward individual SKAN postbacks to Branch (in testing)

FreakOut

:x: Not yet supported

Fuzeclick

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Fyber

:white-check-mark: Other SKAN integration type (supply-side support, etc.)

Gamespipe

:x: Not yet supported

Geniee Inc.

:x: Not yet supported

Glispa

:white-check-mark: Forwards individual SKAN postbacks to Branch

Gunosy

:x: Not yet supported

i-mobile

:white-check-mark: Forwards individual SKAN postbacks to Branch

InMobi

:x: Not yet supported

InMobi DSP

:white-check-mark: Forwards individual SKAN postbacks to Branch

Inneractive

:x: Not yet supported

IronSource

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Jampp

:white-check-mark: Forwards individual SKAN postbacks to Branch

Jun Group

:white-check-mark: Forwards individual SKAN postbacks to Branch

Kayzen

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Khing

:x: Not yet supported

Koneo Mobile Inc.

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Liftoff

:white-check-mark: Forwards individual SKAN postbacks to Branch

LINE Ads Platform - M.T.Burn

:x: Not yet supported

LoopMe

:warning: Will forward individual SKAN postbacks to Branch (planned)

MAAS (Powered by Affle)

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Maiden Marketing

:x: Not yet supported

maio

:x: Not yet supported

Manage

:x: Not yet supported

Marketcom Technology (Retargeting)

:warning: Will forward individual SKAN postbacks to Branch (planned)

MediaMath

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Mediasmart

:white-check-mark: Forwards individual SKAN postbacks to Branch

Minimob

:x: Not yet supported

Mobco Media

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Mobisummer

:x: Not yet supported

Mobligent Media

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Mobrain

:x: Not yet supported

MobUpps

:white-check-mark: Forwards individual SKAN postbacks to Branch

Moburst

:white-check-mark: Forwards individual SKAN postbacks to Branch

Moca Technology

:white-check-mark: Forwards individual SKAN postbacks to Branch

MOLOCO

:white-check-mark: Forwards individual SKAN postbacks to Branch

Mooko Media

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Motive Interactive

:x: Not yet supported

Mpire Network

:x: Not yet supported

MundoMedia

:x: Not yet supported

MyAppFree

:white-check-mark: Forwards individual SKAN postbacks to Branch

MyTarget

:x: Not yet supported

Nativex

:x: Not yet supported

nend

:x: Not yet supported

Nswitch

:x: Not yet supported

Oplytic

:white-check-mark: Forwards individual SKAN postbacks to Branch

Optimise Media

:x: Not yet supported

Partnerize

:x: Not yet supported

Perform[cb]

:warning: Will forward individual SKAN postbacks to Branch (planned)

Persona.ly

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Pinterest

:no-entry: Does not plan to support SKAN

Playdigo

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Qverse GmbH

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Reddit

:white-check-mark: Forwards individual SKAN postbacks to Branch

Remerge

:white-check-mark: Forwards individual SKAN postbacks to Branch

RevX

:white-check-mark: Forwards individual SKAN postbacks to Branch

SHAREit

:x: Not yet supported

Smadex

:white-check-mark: Forwards individual SKAN postbacks to Branch

Smart-C

:x: Not yet supported

SmartNews Ads

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Spyke Media

:white-check-mark: Forwards individual SKAN postbacks to Branch

StartApp

:x: Not yet supported

Stroer Mobile Performance

:x: Not yet supported

SVG Media

:x: Not yet supported

Tab Company

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Taboola

:x: Not yet supported

Tapjoy

:white-check-mark: Forwards individual SKAN postbacks to Branch

TAP ONE

:x: Not yet supported

Taptica

:x: Not yet supported

The Trade Desk

:x: Not yet supported

TikTok For Business

:white-check-mark: Forwards individual SKAN postbacks to Branch

TNK Factory

:x: Not yet supported

Tradingworks

:x: Not yet supported

Unity Ads

:white-check-mark: Forwards individual SKAN postbacks to Branch

Ventes Avenues

:white-check-mark: Forwards individual SKAN postbacks to Branch

Vungle

:warning: Will forward individual SKAN postbacks to Branch (in testing)

Wagawin

:warning: Will forward individual SKAN postbacks to Branch (in testing)

WeQ

:x: Not yet supported

Xapads Media

:x: Not yet supported

XiaoMi Global

:x: Not yet supported

XY ADS

:x: Not yet supported

Yahoo JAPAN Display

:x: Not yet supported

Yeahmobi

:warning: Will forward individual SKAN postbacks to Branch (in testing)

YouAppi

:x: Not yet supported

ZinkAds

:white-check-mark: Forwards individual SKAN postbacks to Branch

Zucks Affiliate

:x: Not yet supported

Updated 15 days ago


Ad Networks Supporting SKAdNetwork


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