improved
Enhanced Ad Engagement Type Metrics
April 4th, 2024 by Aloysius Paredes
We've added more engagement metrics support for a couple of partners! Get the details here 🎯
Overview
Branch now supports engagement conversion metrics for ads on TikTok and Google Adwords. You'll now get more comprehensive insights and the ability to control the full range of available ad engagement touch types. Here is what this update brings:
- Touch subtype for TikTok for Business and Google Adwords is now available in the Branch Dashboard via Ads Analytics.
- Touch subtype for TikTok for Business is now available in Export APIs.
Engagement Type Support
Google Adwords
| Engagement Type | Attribution Support |
|---|---|
| Engaged View | Click-Through |
TikTok For Business
| Engagement Type | Attribution Support |
|---|---|
| Engaged View | Click-Through |
| Engaged Click | Click-Through |
| Click to Store | Click-Through |
| View | View-Through |
What does it look like?
Dashboard Report
Compare By
Use the
touch subtypemetric to view your engagement attribution
Exports
Either through Dashboard Custom Exports or Data, utilize the following:
| Export Type | Parameter | Value |
|---|---|---|
| Dashboard Custom Exports | Column | Touch Subtype |
| Custom Exports API | fields | last_attributed_touch_data_tilde_touch_subtype |
Looking to learn more about TikTok For Business or Google Adwords? View our respective guides here:
FAQ
What are the video ad view thresholds for each partner to be counted as an engaged view?
| Ad Partner | Definition |
|---|---|
| TikTok for Business | When someone watches a video ad for more than six seconds |
| Google Adwords | When someone watches a video ad for more than ten seconds |