The Trade Desk
Enable The Trade Desk with Branch to power your mobile attribution.
Branch Certified Partner
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest-growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers' best-in-class technology to manage display, mobile, and video advertising campaigns.
Ad Campaign Types
Contact support at The Trade Desk for more information.
|Cost Ingestion Support||No|
|Cost Ingestion Types||Contact support at The Trade Desk for more information.|
In order to enable The Trade Desk, you need to have completed the following:
- Created a Branch Dashboard.
- Enabled Universal Ads for your Branch account.
- Contact your Branch account manager or visit https://branch.io/pricing
- Implemented the Branch SDK into your mobile app (iOS | Android)
- Running campaigns through The Trade Desk.
Enable The Trade Desk
1. Enable The Trade Desk in Branch
In the Branch Dashboard under Ads > Partner Management, find/search for The Trade Desk. If you're already logged into the Branch Dashboard, you can also click here to go there directly.
You'll need to input your Advertiser ID, your iOS Event Tracker ID, your Android Event Tracker ID, and your Web Event Tracker ID. Please reach out to your Trade Desk Account Manager for details.
Click the Save & Enable button.
2. Configure Postbacks
Enabling The Trade Desk will automatically enable the following postbacks:
You can configure these postbacks or add more under the Postback Config tab.
Send All Events
Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to The Trade Desk.
Click the Add New Postback button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).
For more in-depth postback configurations, view our guides:
3. Configure Attribution Windows
After configuring your events, navigate to the Attribution Windows tab to set windows by attribution type.
Recommended Attribution Windows
|click to session start||90 days|
|click to install||30 days|
|click to conversion event||90 days|
|impression to session start||1 day|
|impression to install||1 day|
|impression to conversion event.||1 day|
4. Create Branch Ad Link
Next, you'll need to create a Branch Ad Link for your Trade Desk campaigns in order for Branch to properly attribute conversions.
The Branch Ad Link you create will be placed in your Trade Desk campaign.
5. Verify Data in Branch
After launching your Trade Desk campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to The Trade Desk. You can look at the Branch Dashboard's Liveview Webhook Records and apply the following filter:
|ad partner (3p)||equals|
Once applied, data should flow through the Liveview, and you can see the data being sent to The Trade Desk from Branch.
Updated 8 days ago