> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Wider Planet

> Connect Wider Planet to Branch for attribution and deep linking on big-data audience targeting campaigns.

## Overview

[Wider Planet](http://www.widerplanet.com/) analyzes digital users' preferences and interests based on big data, and recommends and delivers optimal, targeted marketing and ad content.

### Partner Capabilities

| Capability | Details |
| --- | --- |
| Company Type | DSP |
| Deep Linking | Supported |
| Attribution | • Click-through Attribution |
| Ad Campaign Types | • Retargeting Campaigns |
| Ad Formats | • Banner <br>• Interstitial |
| Click Types | • Client-side click |
| Supported Platforms | • iOS <br>• Android |
| Link Wrapping | Supported |
| Cost Ingestion Support | Supported |
| Cost Ingestion Types | • Click/Impression tracking link |
| Pricing Models | • CPI <br>• CPC <br>• CPM <br>• CPA <br>• CPV |

## Before you begin

In order to enable Wider Planet, you need to have completed the following:

1. Created a [Branch Dashboard](https://dashboard.branch.io/).
2. Have Branch's Performance [product](https://help.branch.io/marketer-hub/products.md) enabled for your Branch Account.
3. Implemented the Branch SDK into your mobile app ([iOS](https://help.branch.io/developer-hub/ios-sdk-overview.md) | [Android](https://help.branch.io/developer-hub/android-sdk-overview.md))

   - [Track events](https://help.branch.io/developer-hub/track-branch-events.md)
4. Running campaigns through Wider Planet.

## Enable Wider Planet

### 1. Enable Wider Planet in Branch

In the Branch Dashboard under **Ads** > [**Partner Management**](https://dashboard.branch.io/ads/partner-management), find/search for Wider Planet. If you're already logged into the Branch Dashboard, you can also click [here](https://dashboard.branch.io/ads/partner-management/a_wider_planet?tab=settings) to go there directly.

You'll need to input your **Wider Planet Client ID**. Please reach out to your Wider Planet Account Manager for details.

Click the **Save & Enable** button.

![](https://help.branch.io/img/0910aa8-Wider_planet_enable-3-.png "Wider planet enable.png")

### 2. Configure Postbacks

> **Note: PAM uses two separate toggles**
>
> The **PAM for Publishers** toggle on the **Postback Config** tab is separate from the PAM switch in your attribution settings. **PAM for Publishers** must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled at the org-level or app-level under **Configure** > **App Settings** > **Attribution**. Learn more in our [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers).

Enabling Wider Planet will automatically enable the following postbacks:

- INSTALL
- OPEN
- PURCHASE

![](https://help.branch.io/img/a01c167-wider_planet_postbacks-3-.png "wider planet postbacks.png")

You can configure these postbacks or add more under the [**Postback Config**](https://dashboard.branch.io/ads/partner-management/a_wider_planet?tab=postback) tab.

#### Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to Wider Planet.

#### Adding Postbacks

Click the **Add New Postback** button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

![](https://help.branch.io/img/c1b289e-Add_New_Postbacks-110-.gif "Add New Postbacks.gif")

For more in-depth postback configurations, view our guides:

- [Basic Postback Configuration](https://help.branch.io/marketer-hub/basic-postback-configuration.md)
- [Advanced Postback Configuration](https://help.branch.io/developer-hub/advanced-postback-configuration.md)
- **Recommended** 👍 [Test Postbacks](https://help.branch.io/marketer-hub/testing-postbacks.md)

### 3. Configure Attribution Windows

After configuring your events, navigate to the [**Attribution Windows**](https://dashboard.branch.io/ads/partner-management/a_wider_planet?tab=attribution_windows) tab to set windows by attribution type.

#### Recommended Attribution Windows

| Attribution Type | Window |
| --- | --- |
| click to session start | 90 days |
| click to install | 30 days |
| click to conversion event | 90 days |
| impression to session start | 1 day |
| impression to install | 1 day |
| impression to conversion event | 1 day |

### 4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your Wider Planet campaigns in order for Branch to properly attribute conversions.

[Create Ad Links](https://help.branch.io/marketer-hub/ad-links.md)

The Branch Ad Link you create will be placed in your Wider Planet campaign.

### 5. Verify Data in Branch

After launching your Wider Planet campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to Wider Planet. You can look at the [Branch Dashboard's Liveview Webhook Records](https://dashboard.branch.io/liveview/webhooks) and apply the following filter:

| Filter | Operator | Value |
| --- | --- | --- |
| ad partner (3p) | equals | `a_wider_planet` |

Once applied, data should flow through the Liveview, and you can see the data being sent to Wider Planet from Branch.