> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Vungle

> Connect Vungle to Branch for attribution and deep linking on in-app video advertising campaigns.

## Overview

[Vungle](https://www.vungle.com/) is the leading in-app video advertising platform for performance marketers. Our mission is to deliver the highest value to users through engaging ad experiences.

### Partner Capabilities

| Capability | Details |
| --- | --- |
| Company Type | Contact support at Vungle for more information. |
| Deep Linking | Supported |
| Attribution | Contact support at Vungle for more information. |
| Ad Campaign Types | Contact support at Vungle for more information. |
| Ad Formats | Contact support at Vungle for more information. |
| Click Types | Contact support at Vungle for more information. |
| Supported Platforms | • iOS <br>• Android <br>• Amazon <br>• Windows |
| Link Wrapping | Contact support at Vungle for more information. |
| Cost Ingestion Support | Contact support at Vungle for more information. |
| Cost Ingestion Types | Contact support at Vungle for more information. |
| Pricing Models | • CPI <br>• CPC <br>• CPM <br>• CPA <br>• CPV |

## Before you begin

In order to enable Vungle, you need to have completed the following:

1. Created a [Branch Dashboard](https://dashboard.branch.io/).
2. Have Branch's Performance [product](https://help.branch.io/marketer-hub/products.md) enabled for your Branch Account.
3. Implemented the Branch SDK into your mobile app ([iOS](https://help.branch.io/developer-hub/ios-sdk-overview.md) | [Android](https://help.branch.io/developer-hub/android-sdk-overview.md))

   - [Track events](https://help.branch.io/developer-hub/track-branch-events.md)
4. Running campaigns through Vungle.

## Enable Vungle

### 1. Enable Vungle in Branch

In the Branch Dashboard under **Ads** > [**Partner Management**](https://dashboard.branch.io/ads/partner-management), find/search for Vungle. If you're already logged into the Branch Dashboard, you can also click [here](https://dashboard.branch.io/ads/partner-management/a_vungle?tab=settings) to go there directly.

You'll need to input your **Vungle App ID**. Please reach out to your Vungle Account Manager for details.

Click the **Save & Enable** button.

![](https://help.branch.io/img/81aeaf3-vungle_enable-3-.png "vungle enable.png")

### 2. Configure Postbacks

Enabling Vungle will automatically enable the following postbacks:

- INSTALL

![](https://help.branch.io/img/0a56294-vungle_postbacks-3-.png "vungle postbacks.png")

You can configure these postbacks or add more under the [**Postback Config**](https://dashboard.branch.io/ads/partner-management/a_vungle?tab=postback) tab.

#### Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to Vungle.

#### Adding Postbacks

Click the **Add New Postback** button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

![](https://help.branch.io/img/c1b289e-Add_New_Postbacks-109-.gif "Add New Postbacks.gif")

For more in-depth postback configurations, view our guides:

- [Basic Postback Configuration](https://help.branch.io/marketer-hub/basic-postback-configuration.md)
- [Advanced Postback Configuration](https://help.branch.io/developer-hub/advanced-postback-configuration.md)
- **Recommended** 👍 [Test Postbacks](https://help.branch.io/marketer-hub/testing-postbacks.md)

### 3. Configure Attribution Windows

After configuring your events, navigate to the [**Attribution Windows**](https://dashboard.branch.io/ads/partner-management/a_vungle?tab=attribution_windows) tab to set windows by attribution type.

#### Recommended Attribution Windows

| Attribution Type | Window |
| --- | --- |
| click to session start | 90 days |
| click to install | 30 days |
| click to conversion event | 90 days |
| impression to session start | 1 day |
| impression to install | 1 day |
| impression to conversion event | 1 day |

### 4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your Vungle campaigns in order for Branch to properly attribute conversions.

[Create Ad Links](https://help.branch.io/marketer-hub/ad-links.md)

The Branch Ad Link you create will be placed in your Vungle campaign.

### 5. Verify Data in Branch

After launching your Vungle campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to Vungle. You can look at the [Branch Dashboard's Liveview Webhook Records](https://dashboard.branch.io/liveview/webhooks) and apply the following filter:

| Filter | Operator | Value |
| --- | --- | --- |
| ad partner (3p) | equals | `a_vungle` |

Once applied, data should flow through the Liveview, and you can see the data being sent to Vungle from Branch.