> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Perform[cb]

> Connect Perform[cb] to Branch for attribution and deep linking on performance marketing campaigns.

## Overview

Founded as Clickbooth in 2002, [Perform[cb]](https://www.performcb.com/) is the culmination of years of pioneering in the world of performance marketing. Clickbooth grew organically and through a series of strategic acquisitions, including Adperio and IgniteOPM. In 2020, we rebranded as Perform[cb]. Our Think Bigger vision is of a future in which all marketers are empowered to maximize the ROI of their marketing dollars by paying only for customers acquired.

### Partner Capabilities

| Capability | Details |
| --- | --- |
| Company Type | • Ad Network <br>• Affiliate Network |
| Deep Linking | Supported |
| Attribution | • Click-Through Attribution |
| Ad Campaign Types | • Acquisition campaigns <br>• Retargeting campaigns |
| Ad Formats | • Banner <br>• Interstitial <br>• Video <br>• Recommendation <br>• App of Day |
| Click Types | • Client-side click |
| Supported Platforms | • iOS <br>• Android <br>• Windows <br>• Mac OS |
| Link Wrapping | Supported |
| Cost Ingestion Support | Not Supported |
| Cost Ingestion Types | N/A |
| Pricing Models | • CPI <br>• CPC <br>• CPM <br>• CPA <br>• CPL |

## Before you begin

In order to enable Perform[cb], you need to have completed the following:

1. Created a [Branch Dashboard](https://dashboard.branch.io/).
2. Have Branch's Performance [product](https://help.branch.io/marketer-hub/products.md) enabled for your Branch Account.
3. Implemented the Branch SDK into your mobile app ([iOS](https://help.branch.io/developer-hub/ios-sdk-overview.md) | [Android](https://help.branch.io/developer-hub/android-sdk-overview.md))

   - [Track events](https://help.branch.io/developer-hub/track-branch-events.md)
4. Running campaigns through Perform[cb].

## Enable Perform[cb]

### 1. Enable Perform[cb] in Branch

In the Branch Dashboard under **Ads** > [**Partner Management**](https://dashboard.branch.io/ads/partner-management), find/search for Perform[cb]. If you're already logged into the Branch Dashboard, you can also click [here](https://dashboard.branch.io/ads/partner-management/a_performcb?tab=settings) to go there directly.

Click the **Save & Enable** button.

![](https://help.branch.io/img/2bc0a13-performcb_enable-3-.png "performcb enable.png")

### 2. Configure Postbacks

> **Note: PAM uses two separate toggles**
>
> The **PAM for Publishers** toggle on the **Postback Config** tab is separate from the PAM switch in your attribution settings. **PAM for Publishers** must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled at the org-level or app-level under **Configure** > **App Settings** > **Attribution**. Learn more in our [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers).

Enabling Perform[cb] does not automatically enable any postback. You can configure these postbacks under the [**Postback Config**](https://dashboard.branch.io/ads/partner-management/a_performcb?tab=postback) tab.

![](https://help.branch.io/img/166fe6c-performcb_postbacks-3-.png "performcb postbacks.png")

#### Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to Perform[cb].

#### Adding Postbacks

Click the **Add New Postback** button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

![](https://help.branch.io/img/c1b289e-Add_New_Postbacks-103-.gif "Add New Postbacks.gif")

For more in-depth postback configurations, view our guides:

- [Basic Postback Configuration](https://help.branch.io/marketer-hub/basic-postback-configuration.md)
- [Advanced Postback Configuration](https://help.branch.io/developer-hub/advanced-postback-configuration.md)
- **Recommended** 👍 [Test Postbacks](https://help.branch.io/marketer-hub/testing-postbacks.md)

### 3. Configure Attribution Windows

After configuring your events, navigate to the [**Attribution Windows**](https://dashboard.branch.io/ads/partner-management/a_performcb?tab=attribution_windows) tab to set windows by attribution type.

#### Recommended Attribution Windows

| Attribution Type | Window |
| --- | --- |
| click to session start | 90 days |
| click to install | 30 days |
| click to conversion event | 90 days |
| impression to session start | 1 day |
| impression to install | 1 day |
| impression to conversion event | 1 day |

### 4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your Perform[cb] campaigns in order for Branch to properly attribute conversions.

[Create Ad Links](https://help.branch.io/marketer-hub/ad-links.md)

The Branch Ad Link you create will be placed in your Perform[cb] campaign.

### 5. Verify Data in Branch

After launching your Perform[cb] campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to Perform[cb]. You can look at the [Branch Dashboard's Liveview Webhook Records](https://dashboard.branch.io/liveview/webhooks) and apply the following filter:

| Filter | Operator | Value |
| --- | --- | --- |
| ad partner (3p) | equals | `a_performcb` |

Once applied, data should flow through the Liveview, and you can see the data being sent to Perform[cb] from Branch.