> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Movable Ink - In-App Messages

> Set up Movable Ink in-app message campaigns with Branch so your links deep link users into your app.

## Overview

This guide will walk you through how to set up your personalized campaigns with [**Movable Ink**](https://movableink.com) using Branch to automatically convert your links into **multi-platform deep links**.

> **DEVELOPER REQUIRED**
>
> The following Push Notification prerequisites involve app code changes:
>
> [Implement the Branch SDK](https://help.branch.io/developer-hub/native-sdks-overview.md)  
> [Enable Universal Linking](https://help.branch.io/developer-hub/ios-universal-links.md)  
> [Implement Push Notification support](https://help.branch.io/developer-hub/push-notifications.md)

## Set Up Message Link

> **Movable Ink link format**
>
> Please make sure that you are using web URLs on the Movable Ink platform rather than URI schema.

To create a message link, you must merge the **Branch domain** and **Movable Ink link**.

**Legacy Branch**

In the legacy Branch experience, your Branch domain can be found on the Configuration page, on the [**General**](https://dashboard.branch.io/configuration/general) tab of your Branch dashboard.

![](https://help.branch.io/img/528d393-movable-ink-messages1.png "movable-ink-messages1.png")

**New Branch**

In the [new Branch](https://help.branch.io/marketer-hub/new-branch-overview.md) experience, your Branch domain can be found by navigating to **Configuration → Link Controls →** [**Link Appearance**](https://branchdocs.app.link/general-page-to-dashboard).  
  
![Settings for Branch domain link controls including domains for branding and deep linking.](https://help.branch.io/img/Screenshot-2026-01-05-at-3.36.16-PM.png)

You can enable the Branch integration on the Movable Ink dashboard by updating your account settings on the Technical Account Setup page, just specify your deep linking provider domain. Clients with Branch for mobile must provide their unique Branch subdomain to further streamline the integration.

![](https://help.branch.io/img/cc5862d-NSC-EnableBranchDeepLinking-290620-2045.pdf_2020-07-10_19-03-07.png "NSC-EnableBranchDeepLinking-290620-2045.pdf 2020-07-10 19-03-07.png")

Once enabled, you will see the option, `Copy Branch URL`, as a split action button to copy creative tags for email and mobile channels.

![](https://help.branch.io/img/14d2f8a-NSC-EnableBranchDeepLinking-290620-2045.pdf_2020-07-10_19-06-41.png "NSC-EnableBranchDeepLinking-290620-2045.pdf 2020-07-10 19-06-41.png")

### QA Testing For Movable Ink

To test the tracking you’ll take the finalized Branch URL that is placed within your email template and click the URL. After the URL is clicked, check to make sure the clicks are recorded within the Movable Ink campaign dashboard:

![](https://help.branch.io/img/cebf512-movable-ink-messages3.png "movable-ink-messages3.png")

If clicks are recording then the setup is successful.