> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# InMobi

> Connect InMobi to Branch using the legacy ads experience. For new Branch, see the current ad partner guides.

## Overview

> **Attention**
>
> Branch's new experience is rolling out in phases, so your interface may differ. This article covers the legacy version of ad partner setup. For the new version, see [Ad Partners (New)](https://help.branch.io/marketer-hub/category/ad-partners-new.md).

[InMobi](http://inmobi.com) is the world's leading Marketing Cloud. Our mobile data and technology platforms help global brands understand and engage connected consumers.

### Partner Capabilities

| Capability | Details |
| --- | --- |
| Company Type | • Ad Network <br>• DSP |
| Deep Linking | Supported |
| Attribution | • Click-Through Attribution <br>• View-Through Attribution |
| Ad Campaign Types | • Acquisition campaigns <br>• Retargeting campaigns |
| Ad Formats | • Banner <br>• Interstitial |
| Click Types | • Client-side click <br>• Server-side click |
| Supported Platforms | • iOS <br>• Android |
| Link Wrapping | Not Supported |
| Cost Ingestion Support | Supported |
| Cost Ingestion Types | • ~~Click/impression tracking link~~ <br>• API <br>• Email Import <br>• Manual File Upload |
| Pricing Models | • CPC <br>• CPM |

## Before you begin

In order to enable InMobi, you need to have completed the following:

1. Created a [Branch Dashboard](https://dashboard.branch.io/).
2. Have Branch's Performance [product](https://help.branch.io/marketer-hub/products.md) enabled for your Branch Account.
3. Implemented the Branch SDK into your mobile app ([iOS](https://help.branch.io/developer-hub/ios-sdk-overview.md) | [Android](https://help.branch.io/developer-hub/android-sdk-overview.md))

   - [Track events](https://help.branch.io/developer-hub/track-branch-events.md)
4. Running campaigns through InMobi.

## Enable InMobi

### 1. Enable InMobi in Branch

In the Branch Dashboard under **Ads** > [**Partner Management**](https://dashboard.branch.io/ads/partner-management), find/search for InMobi. If you're already logged into the Branch Dashboard, you can also click [here](https://dashboard.branch.io/ads/partner-management/a_inmobi?tab=settings) to go there directly.

You'll need to input your **iOS Property ID** and your **Android Property ID**. Please reach out to your InMobi Account Manager for details.

Click the **Save & Enable** button.

![](https://help.branch.io/img/9123437-inmobi_enable-3-.png "inmobi enable.png")

### 2. Configure Postbacks

Enabling InMobi will automatically enable the following postbacks:

- INSTALL
- OPEN
- PURCHASE

![](https://help.branch.io/img/7b67040-inmobi_postbacks-3-.png "inmobi postbacks.png")

You can configure these postbacks or add more under the [**Postback Config**](https://dashboard.branch.io/ads/partner-management/a_inmobi?tab=postback) tab.

#### Send All Events

Optionally, you can check the checkbox for a given postback for sending all events. When checked, all events will be sent regardless of attribution. Otherwise, the postback will only fire for events attributed to InMobi.

#### Adding Postbacks

Click the **Add New Postback** button at the bottom of the screen. A modal will appear that will allow you to select an event that you are tracking with the Branch SDKs (including Custom Events).

![](https://help.branch.io/img/c1b289e-Add_New_Postbacks-93-.gif "Add New Postbacks.gif")

For more in-depth postback configurations, view our guides:

- [Basic Postback Configuration](https://help.branch.io/marketer-hub/basic-postback-configuration.md)
- [Advanced Postback Configuration](https://help.branch.io/developer-hub/advanced-postback-configuration.md)
- **Recommended** 👍 [Test Postbacks](https://help.branch.io/marketer-hub/testing-postbacks.md)

### 3. Configure Attribution Windows

After configuring your events, navigate to the [**Attribution Windows**](https://dashboard.branch.io/ads/partner-management/a_inmobi?tab=attribution_windows) tab to set windows by attribution type.

#### Recommended Attribution Windows

| Attribution Type | Window |
| --- | --- |
| click to session start | 90 days |
| click to install | 30 days |
| click to conversion event | 90 days |
| impression to session start | 1 day |
| impression to install | 1 day |
| impression to conversion event | 1 day |

### 4. Create Branch Ad Link

Next, you'll need to create a Branch Ad Link for your InMobi campaigns in order for Branch to properly attribute conversions.

[Create Ad Links](https://help.branch.io/marketer-hub/ad-links.md)

The Branch Ad Link you create will be placed in your InMobi campaign.

### 5. Verify Data in Branch

After launching your InMobi campaigns, and conversions begin to happen, you'll want to verify data is being sent from Branch to InMobi. You can look at the [Branch Dashboard's Liveview Webhook Records](https://dashboard.branch.io/liveview/webhooks) and apply the following filter:

| Filter | Operator | Value |
| --- | --- | --- |
| ad partner (3p) | equals | `a_inmobi` |

Once applied, data should flow through the Liveview, and you can see the data being sent to InMobi from Branch.