> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt). # Impact > Connect Impact to Branch for attribution and deep linking across partnership and affiliate campaigns. > **Branch Certified Partner** ## Overview [Impact](https://impact.com/) Radius' digital marketing platform enables significant improvement in the return on global advertising spend for brands and agencies. ### Partner capabilities | Partner Capabilities | Details | | --- | --- | | Company Type | Affiliate Network | | Deep Linking | Supported | | Attribution | • Click-Through Attribution | | Ad Campaign Types | • Acquisition campaigns
• Retargeting campaigns | | Ad Formats | • Desktop Web Inventory
• In-App Inventory
• Mobile Web Inventory | | Click Types | Client-side click | | Supported Platforms | • iOS
• Android
• Windows | | Link Wrapping | Not Supported | | Cost Ingestion Support | Supported | | Cost Ingestion Types | • Direct API integration
• Email ingestion
• File upload | | Pricing Models | • CPI
• CPC
• CPM
• CPA
• CPV | ## 1. Complete Ads Prerequisites > **DEVELOPER MAY BE REQUIRED** > > The following Ads prerequisite includes providing URI schemes and other components that may require a developer: > > - [**Add Deep Link Routing & Required Redirects**](https://dashboard.branch.io/configuration/general) > **DEVELOPER REQUIRED** > > The following Ads prerequisites involve app code changes: > > - [**Implement the Branch SDK**](https://help.branch.io/developer-hub/native-sdks-overview.md) ## 2. Retrieve Credentials Before you can enable the partner integration in your Branch dashboard, you will first need to make sure you have the following credentials available: - iOS Tracker - Android Tracker - Account SID - Authorization Token ## 3. Enable the Integration 1. Visit the [**Ads**](https://dashboard.branch.io/ads) page on the Branch dashboard. 2. Select [**Partner Management**](https://dashboard.branch.io/ads/partner-management) from the sidebar. 3. Search for Impact. 4. Select **Impact**, provide your **IOS Tracker | Android Tracker | Account SID | Authorization Token** and click **Save & Enable**. ![](https://help.branch.io/img/987fd20-impact_settings.png "impact_settings.png") ## 4. Enable Postbacks When Branch measures a conversion (install or other event), it determines which ad network or partner is responsible for generating the action, then attributes credit to the proper partner accordingly. Branch notifies the Ad partner of these events via postbacks which are turned on when you enable any Ads integrated partner. Basic postbacks will automatically be activated for events like Install and Purchase when you enable your ad partner. Branch’s postback system is highly [customizable](https://help.branch.io/marketer-hub/basic-postback-configuration.md); you can set up postbacks for specific events, as well as specific subsections of events, filtered by link data, user data, or event properties. You can then [add additional postbacks](https://help.branch.io/marketer-hub/ads-advanced-configuration.md#adding-enabling-more-postbacks), for example, if you wanted to add postbacks for custom events that are specific to your app like Account Created. You can also [edit postbacks](https://help.branch.io/marketer-hub/ads-advanced-configuration.md#adding-enabling-more-postbacks) if there's additional data you really need to pass along to your ad partner. ![](https://help.branch.io/img/ee75061-impact_postback.png "impact_postback.png") > **Troubleshoot Postbacks** > > There may be times when you need to reset a partner's settings; i.e. when a partner updates their postback templates or when perhaps you've made a mistake during partner setup. Resetting a partner's settings allows you to re-enable the partner integration with the correct information to accurately measure and attribute conversion. > > Note, by resetting your partner settings, this will: > > - Disable the ad partner > - Clear out all of your saved credentials and postbacks that are already set up > - Return the ad partner to its basic configuration > > [Learn more here on how to reset your ad partner's settings.](https://help.branch.io/marketer-hub/ads-non-sans-faq.md) ## 5. Verify Integration Setup > **View Link Parameters** > > By default, Branch automatically appends partner-specific link parameters during the link creation process. When a user clicks on the link, Impact provides the appropriate parameter values which Branch ingests and uses for attribution and reporting purposes. > > Below are the link parameters that Branch automatically appends for this ad partner: > > ![](https://help.branch.io/img/a4e12ef-impact_link_param.png "impact_link_param.png") > **View Attribution Windows** > > Branch employs [Attribution Windows](https://help.branch.io/account-hub/attribution-windows.md) at both the app level and the ad partner level. When you enable Impact, Branch uses the attribution windows you've selected at the app level. > > However, you can choose to use the attribution windows provided specifically by Impact. To do so, toggle the **Use Ad Partner Attribution Windows** to on. Please keep in mind that only conversions attributed to this ad partner will use these specific windows; otherwise, the app-level windows prevail. > > ![](https://help.branch.io/img/ac78621-Screen_Shot_2020-12-15_at_2.34.35_PM.png "Screen Shot 2020-12-15 at 2.34.35 PM.png") > **Test Postbacks** > > Testing your configuration is a very important step that we highly recommend you take the time to complete before going live with marketing campaigns. > > Learn how to [Test Postbacks](https://help.branch.io/marketer-hub/testing-postbacks.md). > > ![](https://help.branch.io/img/94fd4d3-impact_postback_testing.png "impact_postback_testing.png") ## 6. Create a Branch Link If you are running paid advertising campaigns, you'll want to create a Branch Ad Link so we can accurately attribute resulting app conversions to the appropriate advertising partner. Branch Ad Links support deferred deep linking, Android App Links, and iOS Universal Links, as well as web and app conversions. Learn how to [Create A Branch Ad Link](https://help.branch.io/marketer-hub/ad-links.md).