> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Enable YouAppi (New)

> Integrate YouAppi with Branch for effective mobile performance advertising and retargeting campaigns on iOS and Android apps.

## Overview

[YouAppi](https://youappi.com) is a mobile performance advertising platform specializing in retargeting campaigns for iOS and Android apps. Connect YouAppi to Branch to attribute clicks and installs and configure Postbacks.

For more information about integrating ad partners in general, visit our [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

> **Note: this guide is for new Branch**
>
> Please note that this guide is about integrating YouAppi in the [new Branch experience](https://help.branch.io/marketer-hub/new-branch-overview.md). For information on YouAppi in legacy Branch, visit our [legacy guide](https://help.branch.io/marketer-hub/youappi.md).

### Partner capabilities

| Capability | Details |
| --- | --- |
| Company type | Non-SAN ad network |
| Deep linking | Supported |
| Attribution | Click-through attribution, View-through attribution |
| Ad campaign types | Retargeting campaigns |
| Click types | Client-side click |
| Supported platforms | iOS, Android |
| Link wrapping | Not supported |
| Cost ingestion support | Supported |
| Cost ingestion types | API |
| Cost time zone | GMT |
| Cost data scheduling | At 4, 9, 12, 18, 24, 36, 48, 72, 96, 120, 240, 360, 480, and 720 hours from midnight |
| Pricing models | CPI, CPC, CPA |

## Before you begin

To set up the YouAppi integration, you need:

- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See [Branch pricing](https://www.branch.io/pricing/) or contact your Branch representative.
- A Branch account with access to **Configuration > Ad Partners** and admin permissions to enable and configure integrations.
- The Branch SDK implemented in your app ([iOS](https://help.branch.io/developer-hub/ios-sdk-overview.md) | [Android](https://help.branch.io/developer-hub/android-sdk-overview.md)) with [event tracking](https://help.branch.io/developer-hub/track-branch-events.md) configured.
- A YouAppi account with admin access. Contact your YouAppi account manager to obtain your Advertiser ID.
- [PAM](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md) enabled (recommended).

> **Note: PAM uses two separate toggles**
>
> The **PAM for Publishers** toggle for this partner, found under **Partner settings** > **Manage account**, is separate from the account-level **PAM switch**. **PAM for Publishers** must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled on the [Attribution page](https://help.branch.io/account-hub/attribution-page-new.md) under **Configuration** > **Attribution**. Learn more in our [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers).

## Enable YouAppi

1. Navigate to **Configuration > Ad Partners > YouAppi**.
2. Select **Partner settings** to open the **Manage account** dialog.
3. Under **Postback Credentials**, enter your YouAppi **Advertiser ID**, available from your YouAppi account manager.
4. Select **Save**.

To update these credentials later, select **Partner settings** on the YouAppi page to reopen the **Manage account** dialog.

## Configure attribution

By default, YouAppi uses your global app attribution settings. To set attribution windows specific to YouAppi, enable the **Override global app settings** toggle on the **Attribution windows** tab.

For more information, follow [Configure attribution](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-attribution) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Configure postbacks

Enabling YouAppi automatically activates postbacks for `INSTALL`. The default INSTALL postback URL is:

```url
https://service.youappi.com/tracking/event?params={params}&trackertoken={trackertoken}&eventid={eventid}&deviceadid={deviceadid}&deviceidfa={deviceidfa}&click_ts={click_ts}&install_ts={install_ts}&event_ts={event_ts}&event_ip={event_ip}&country={country}&bundle_id={bundle_id}&google_ref=youappi_referrer&user_agent={user_agent}&tracker=branch&ya_reen_id={ya_reen_id}&ya_adv_id={advertiserID}&eventid={event_name}&os={os}&eventvalue={event_value}&device_model={device_model}&items={event_data}&idfv={idfv}
```

To add postbacks for additional events or to customize behavior, follow [Configure postbacks](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-postbacks) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Import cost data

YouAppi cost ingestion uses API authentication. The API Key is entered in the same **Manage account** dialog as your postback credentials.

1. From the YouAppi page in **Configuration > Ad Partners**, select **Partner settings** to open the **Manage account** dialog.
2. Under **Cost Data Credentials**, enter your **API Key**.
3. Select **Save**.

After saving, the **Cost Data** card on the Status tab updates to reflect the connected state.

## Create a Branch Ad Link

To attribute conversions from YouAppi campaigns, create a Branch Ad Link and use it in your YouAppi campaign setup. See [Branch Ad Links](https://help.branch.io/marketer-hub/ad-links-new.md).

## Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

- **In Branch** [**Liveview**](https://app.branch.io/testing-and-monitoring/events): confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- **In Branch** [**Analysis dashboards**](https://help.branch.io/marketer-hub/analysis-dashboards-overview-new.md): review attributed installs, events, and cost data where `Ad Partner Name = YouAppi`.
- **In YouAppi**: confirm that forwarded events are appearing in your YouAppi attribution reporting.

Cost data appears after approximately 24 hours. Confirm campaigns are actively running in YouAppi before troubleshooting missing cost data.

## Data mappings

### Campaign data

Branch populates the following fields from YouAppi campaign data.

| Branch field | Partner data |
| --- | --- |
| `~advertising_partner_name` | `YouAppi` (static) |
| `~campaign` | Campaign name |
| `~ad_set_name` | Ad set name |
| `~ad_name` | Ad name |