> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Enable Vungle (New)

> Integrate Vungle with Branch for in-app video advertising, enabling click attribution, deep linking, and effective campaign management.

## Overview

[Vungle](https://www.vungle.com/) is a performance marketing platform specializing in in-app video advertising. Connect Vungle to Branch to attribute clicks and installs, forward conversion events via Postbacks, and deep link users into your app.

For more information about integrating ad partners in general, visit our [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

> **Note: this guide is for new Branch**
>
> Please note that this guide is about integrating Vungle in the [new Branch experience](https://help.branch.io/marketer-hub/new-branch-overview.md). For information on Vungle in legacy Branch, visit our [legacy guide](https://help.branch.io/marketer-hub/vungle.md).

### Partner capabilities

| Capability | Details |
| --- | --- |
| Company type | Ad network |
| Deep linking | Supported |
| Attribution | Click-through attribution, View-through attribution |
| Ad campaign types | User Acquisition (UA), App Install, Retargeting/Re-engagement |
| Ad formats | Interstitial, Rewarded Video, Playable, Banner, Native, App Open |
| Click types | Server-side click, client-side click |
| Supported platforms | iOS, Android, Amazon, Windows |
| Link wrapping | Supported with Branch Ad Links |
| Cost ingestion support | Not supported |
| Pricing models | CPI, CPC, CPM, CPA, CPV |

## Before you begin

To set up the Vungle integration, you need:

- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See [Branch pricing](https://www.branch.io/pricing/) or contact your Branch representative.
- A Branch account with access to **Configuration > Ad Partners** and admin permissions to enable and configure integrations.
- The Branch SDK implemented in your app ([iOS](https://help.branch.io/developer-hub/ios-sdk-overview.md) | [Android](https://help.branch.io/developer-hub/android-sdk-overview.md)) with [event tracking](https://help.branch.io/developer-hub/track-branch-events.md) configured.
- A Vungle account with admin access and campaigns running through Vungle.
- [PAM](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md) enabled (recommended).

> **Note: PAM uses two separate toggles**
>
> The **PAM for Publishers** toggle for this partner, found under **Partner settings** > **Manage account**, is separate from the account-level **PAM switch**. **PAM for Publishers** must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled on the [Attribution page](https://help.branch.io/account-hub/attribution-page-new.md) under **Configuration** > **Attribution**. Learn more in our [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers).

## Enable Vungle

To begin, navigate to **Configuration > Ad Partners > Vungle**.

Branch enables Vungle's basic setup automatically. On the **Status** tab, the **Ad Linking** and **Attribution** cards show **Enabled**. The **Postbacks** card shows **Needs Setup** until you provide your Vungle App ID.

To complete setup, select **Partner settings** to open the **Manage account** dialog. Under **Postback Credentials**, enter your **Vungle App ID**, then select **Save**. Contact your Vungle account manager if you need help locating your App ID.

(Recommended) To configure the optional **PAM for Publishers** privacy setting, select **Partner settings** to open the **Manage account** dialog and enable the toggle. When enabled, [PAM for Publishers](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers) removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by Vungle.

## Configure attribution

By default, Vungle uses your global app attribution settings. To set attribution windows specific to Vungle, enable the **Override global app settings** toggle on the **Attribution windows** tab.

For more information, follow [Configure attribution](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-attribution) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Configure postbacks

Enabling Vungle automatically activates postbacks for `INSTALL`. The default postback URL template is:

```
http://ingest.vungle.com/eventData?device_idfa=<#if (user_data.os)! == "IOS" && (user_data.idfa)! != "">${(user_data.idfa)!}<#elseif (user_data.os)! == "IOS">${(user_data.idfv)!}<#elseif (user_data.os)! == "ANDROID">${(user_data.aaid)!}</#if>&vungle_app_id=${ (ad_network.credentials.v_app_id)! }&trk=tune&event_trk_id=${ (id)! }&event_name=${ (name)! }&event_value=${ (event_data.revenue)! }&event_id=${ (last_attributed_touch_data.~click_id)! }
```

To add postbacks for additional events or to customize postback behavior, follow [Configure postbacks](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-postbacks) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Create a Branch Ad Link

Create a Branch Ad Link to use in your Vungle campaigns. Branch uses the link to attribute clicks and impressions and deep link users into your app.

Follow [Create Ad Links](https://help.branch.io/marketer-hub/ad-links-new.md).

## Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and Vungle:

- **In Branch** [**Liveview**](https://app.branch.io/testing-and-monitoring/events): confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- **In Branch** [**Analysis dashboards**](https://help.branch.io/marketer-hub/analysis-dashboards-overview-new.md): review attributed installs and events where `Ad Partner Name = Vungle`.
- **In Vungle**: confirm that forwarded events are appearing in your Vungle attribution reporting.

## Data mappings

### Campaign data

Branch populates the following fields from Vungle campaign data.

| Branch field | Partner data |
| --- | --- |
| `~advertising_partner_name` | `"Vungle"` (static) |
| `~feature` | `"paid advertising"` (static) |