> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Enable The Mediafinity (New)

> Integrate The Mediafinity with Branch for effective digital advertising, enabling acquisition, retargeting, and seamless app deep linking.

## Overview

The Mediafinity is a digital advertising agency and ad network that runs acquisition and retargeting campaigns for brands across a range of industry verticals. Connect The Mediafinity to Branch to attribute clicks and installs, forward conversion events via Postbacks, and deep link users into your app.

For more information about integrating ad partners in general, visit our [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

> **Note: this guide is for new Branch**
>
> Please note that this guide is about integrating The Mediafinity in the [new Branch experience](https://help.branch.io/marketer-hub/new-branch-overview.md). For information on The Mediafinity in legacy Branch, visit our [legacy guide](https://help.branch.io/marketer-hub/the-mediafinity.md).

### Partner capabilities

| Capability | Details |
| --- | --- |
| Company type | Ad network, Affiliate network |
| Deep linking | Supported |
| Attribution | Click-through attribution, View-through attribution |
| Ad campaign types | Acquisition campaigns, Retargeting campaigns |
| Ad formats | Banner, Interstitial, Video, Native |
| Click types | Client-side click, Server-side click |
| Supported platforms | iOS, Android, Amazon, Windows |
| Link wrapping | Supported |
| Cost ingestion support | Not supported |
| Pricing models | CPI, CPC, CPM, CPA, CPV, CPL |

## Before you begin

To set up The Mediafinity integration, you need:

- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See [Branch pricing](https://www.branch.io/pricing/) or contact your Branch representative.
- A Branch account with access to **Configuration > Ad Partners** and admin permissions to enable and configure integrations.
- The Branch SDK implemented in your app ([iOS](https://help.branch.io/developer-hub/ios-sdk-overview.md) | [Android](https://help.branch.io/developer-hub/android-sdk-overview.md)) with [event tracking](https://help.branch.io/developer-hub/track-branch-events.md) configured.
- The Mediafinity account with admin access.
- [PAM](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md) enabled (recommended).

> **Note: PAM uses two separate toggles**
>
> The **PAM for Publishers** toggle for this partner, found under **Partner settings** > **Manage account**, is separate from the account-level **PAM switch**. **PAM for Publishers** must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled on the [Attribution page](https://help.branch.io/account-hub/attribution-page-new.md) under **Configuration** > **Attribution**. Learn more in our [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers).

## Enable The Mediafinity

To begin, navigate to **Configuration > Ad Partners > The Mediafinity**.

Branch enables The Mediafinity automatically. On the **Status** tab, the **Ad Linking**, **Attribution**, and **Postbacks** cards show **Enabled**, and the page confirms that the partner is enabled and all features are active.

(Recommended) To configure the optional **PAM for Publishers** privacy setting, select **Partner settings** to open the **Manage account** dialog and enable the toggle. When enabled, [PAM for Publishers](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers) removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by The Mediafinity.

## Configure attribution

By default, The Mediafinity uses your global app attribution settings. To set attribution windows specific to The Mediafinity, enable the **Override global app settings** toggle on the **Attribution windows** tab.

For more information, follow [Configure attribution](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-attribution) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Configure postbacks

On the **Postback config** tab, you can view and manage the events Branch forwards to The Mediafinity. Enabling The Mediafinity automatically activates a postback for the `INSTALL` event. The default postback URL template is:

```url
https://themediafinity.sapph.in/postback?clickid={clickid}&goal={event_name}
```

To add postbacks for additional events or to customize postback behavior, follow [Configure postbacks](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-postbacks) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md). For event names, see [Data mappings](#data-mappings) below.

## Create a Branch Ad Link

Create a Branch Ad Link to use in The Mediafinity campaigns. Branch uses the link to attribute clicks and installs and deep link users into your app.

Follow [Create Ad Links](https://help.branch.io/marketer-hub/ad-links-new.md).

## Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and The Mediafinity:

- **In Branch** [**Liveview**](https://app.branch.io/testing-and-monitoring/events): confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- **In Branch** [**Analysis dashboards**](https://help.branch.io/marketer-hub/analysis-dashboards-overview-new.md): review attributed installs and events where `Ad Partner Name = The Mediafinity`.
- **In The Mediafinity**: confirm that forwarded events are appearing in The Mediafinity attribution reporting.

## Data mappings

### Campaign data

Branch populates the following fields from The Mediafinity campaign data.

| Branch field | Partner data |
| --- | --- |
| `~advertising_partner_name` | `"The Mediafinity"` (static) |
| `~feature` | `"paid advertising"` (static) |