> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Enable SingleTap (New)

> Integrate SingleTap by Digital Turbine with Branch to enhance app delivery, track installs, and optimize advertising seamlessly.

## Overview

[SingleTap by Digital Turbine](https://www.digitalturbine.com/) is an app delivery and advertising technology that lets users install and engage with apps directly from an ad, without leaving their current context. Connect SingleTap by Digital Turbine to Branch to attribute clicks and installs, forward conversion events via Postbacks, and deep link users into your app.

For more information about integrating ad partners in general, visit our [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

> **Note: this guide is for new Branch**
>
> Please note that this guide is about integrating SingleTap by Digital Turbine in the [new Branch experience](https://help.branch.io/marketer-hub/new-branch-overview.md). For information on SingleTap by Digital Turbine in legacy Branch, visit our [legacy guide](https://help.branch.io/marketer-hub/singletap-configuration.md).

### Partner capabilities

| Capability | Details |
| --- | --- |
| Company type | Non-SAN ad network |
| Deep linking | Supported |
| Attribution | Click-through attribution |
| Ad campaign types | User acquisition, app discovery |
| Ad formats | Video Ads, Playable Ads, Banner and Display Ads, Offerwalls |
| Click types | Client-side click |
| Supported platforms | iOS, Android |
| Link wrapping | Contact SingleTap by Digital Turbine for details |
| Cost ingestion support | Not supported |
| Pricing models | CPI (cost per install), CPEI (cost per engaged install) |

## Before you begin

To set up the SingleTap by Digital Turbine integration, you need:

- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See [Branch pricing](https://www.branch.io/pricing/) or contact your Branch representative.
- A Branch account with access to **Configuration > Ad Partners** and admin permissions to enable and configure integrations.
- The Branch SDK implemented in your app ([iOS](https://help.branch.io/developer-hub/ios-sdk-overview.md) | [Android](https://help.branch.io/developer-hub/android-sdk-overview.md)) with [event tracking](https://help.branch.io/developer-hub/track-branch-events.md) configured.
- A SingleTap by Digital Turbine account with admin access, and a **Buyer ID** provided by your Digital Turbine account manager.
- [PAM](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md) enabled (recommended).

> **Note: PAM uses two separate toggles**
>
> The **PAM for Publishers** toggle for this partner, found under **Partner settings** > **Manage account**, is separate from the account-level **PAM switch**. **PAM for Publishers** must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled on the [Attribution page](https://help.branch.io/account-hub/attribution-page-new.md) under **Configuration** > **Attribution**. Learn more in our [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers).

## Enable SingleTap by Digital Turbine

To begin, navigate to **Configuration > Ad Partners > SingleTap by Digital Turbine**.

Branch enables SingleTap by Digital Turbine's basic setup automatically. On the **Status** tab, the **Ad Linking** and **Attribution** cards show **Enabled**. The **Postbacks** card shows **Needs Setup** until you add your Buyer ID (see below).

To add your Buyer ID, select **Partner settings** to open the **Manage account** dialog. Under **Postback Credentials**, enter the **Buyer ID** provided by your Digital Turbine account manager, then select **Save**. These credentials are automatically added to your postbacks.

(Recommended) To configure the optional **PAM for Publishers** privacy setting, select **Partner settings** to open the **Manage account** dialog and enable the toggle. When enabled, [PAM for Publishers](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers) removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by SingleTap by Digital Turbine.

## Configure attribution

By default, SingleTap by Digital Turbine uses your global app attribution settings. To set attribution windows specific to SingleTap by Digital Turbine, enable the **Override global app settings** toggle on the **Attribution windows** tab.

For more information, follow [Configure attribution](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-attribution) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Configure postbacks

Enabling SingleTap by Digital Turbine automatically activates postbacks for `INSTALL` and `PURCHASE`. The default postback URL template is:

```
http://br.tpbid.com/postback?bid_id=${ (last_attributed_touch_data.~click_id)! }&ios_ifa=${ (user_data.idfa)! }&android_ifa=${ (user_data.aaid)! }&ios_ifv=${ (user_data.idfv)! }&android_id=${ (user_data.android_id)! }&bundle=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="ANDROID">${(bundle.android.package_name)!}<#elseif bundle.os == "IOS">${(bundle.ios.itunes_id?substring(2))!}</#if><@break/></#if></@loop>&evt_at=${ (timestamp/1000)?long }&device=<#if (user_data.os)! == "IOS" && (user_data.idfa)! != "">${(user_data.idfa)!}<#elseif (user_data.os)! == "IOS">${(user_data.idfv)!}<#elseif (user_data.os)! == "ANDROID">${(user_data.aaid)!}</#if>&os=${ (user_data.os)! }&osv=${ (user_data.os_version)! }&ip=${ (user_data.ip)! }&country=${ (user_data.geo_country_code)! }&lang=${ (user_data.language)! }&ua=${ (user_data.user_agent)! }&cid=${ (last_attributed_touch_data.~campaign)! }&crid=${ (last_attributed_touch_data.~creative_name)! }&evt_name=${ (name)! }&costo=${ (event_data.revenue)! }&cur=${ (event_data.currency)! }&is_attributed=<#if (last_attributed_touch_data.$3p)! == (ad_network.machine_name)!>1<#else>0</#if>&yid=${ (ad_network.credentials.buyer_id)! }&label=${ (last_attributed_touch_data.label)! }&tsys=br
```

To add postbacks for additional events or to customize postback behavior, follow [Configure postbacks](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-postbacks) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Create a Branch Ad Link

Create a Branch Ad Link to use in your SingleTap by Digital Turbine campaigns. Branch uses the link to attribute clicks and installs and deep link users into your app. Follow [Create Ad Links](https://help.branch.io/marketer-hub/ad-links-new.md).

To make your Branch Ad Link compatible with SingleTap, retrieve your base SingleTap link from your Digital Turbine account manager, then append `&dvURL=` followed by your URL-encoded Branch link to the end of the SingleTap URL.

For advanced setup, including using Branch Journeys with SingleTap, see the [SingleTap developer documentation](https://help.branch.io/developer-hub/singletap-advanced.md).

## Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and SingleTap by Digital Turbine:

- **In Branch** [**Liveview**](https://app.branch.io/testing-and-monitoring/events): confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- **In Branch** [**Analysis dashboards**](https://help.branch.io/marketer-hub/analysis-dashboards-overview-new.md): review attributed installs and events where `Ad Partner Name = SingleTap by Digital Turbine`.
- **In SingleTap by Digital Turbine**: confirm that forwarded events are appearing in your SingleTap by Digital Turbine attribution reporting.

## Data mappings

### Campaign data

Branch populates the following fields from SingleTap by Digital Turbine campaign data.

| Branch field | Partner data |
| --- | --- |
| `~advertising_partner_name` | `"SingleTap by Digital Turbine"` (static) |
| `~feature` | `"paid advertising"` (static) |