> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Enable RTB House (New)

> Integrate RTB House with Branch for effective retargeting and performance campaigns to enhance user engagement and conversions.

## Overview

[RTB House](https://www.rtbhouse.com/) is a digital advertising technology company that runs retargeting and performance campaigns powered by deep learning, reaching users who have shown purchase intent. Connect RTB House to Branch to attribute clicks and installs, forward conversion events via Postbacks, deep link users into your app, and import cost data.

For more information about integrating ad partners in general, visit our [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

> **Note: this guide is for new Branch**
>
> Please note that this guide is about integrating RTB House in the [new Branch experience](https://help.branch.io/marketer-hub/new-branch-overview.md). For information on RTB House in legacy Branch, visit our [legacy guide](https://help.branch.io/marketer-hub/rtb-house.md).

### Partner capabilities

| Capability | Details |
| --- | --- |
| Company type | Demand Side Platform (DSP) |
| Deep linking | Supported |
| Attribution | Click-through attribution, View-through attribution |
| Ad campaign types | Retargeting campaigns |
| Ad formats | Banner, Video |
| Click types | Server-side click |
| Supported platforms | iOS, Android, Windows, Mac OS, Unix |
| Link wrapping | Supported |
| Cost ingestion support | Supported |
| Cost ingestion types | API |
| Cost time zone | GMT |
| Cost data scheduling | 4, 9, 12, 18, 24, 36, 48, 72, 96, 120, 240, 360, 480, 720 (hours from midnight) |
| Pricing models | CPC, CPM, CPA |

## Before you begin

To set up the RTB House integration, you need:

- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See [Branch pricing](https://www.branch.io/pricing/) or contact your Branch representative.
- A Branch account with access to **Configuration > Ad Partners** and admin permissions to enable and configure integrations.
- The Branch SDK implemented in your app ([iOS](https://help.branch.io/developer-hub/ios-sdk-overview.md) | [Android](https://help.branch.io/developer-hub/android-sdk-overview.md)) with [event tracking](https://help.branch.io/developer-hub/track-branch-events.md) configured.
- [PAM](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md) enabled (recommended).
- An RTB House account with:

  - Admin access and active campaigns.
  - Multi-factor authentication disabled.
  - The `SHOW_COUNTRY_COLUMN` feature enabled in the API.
  - The `campaign id` mapped in its tracking links.

Contact your RTB House account manager to confirm your account settings.

> **Note: PAM uses two separate toggles**
>
> The **PAM for Publishers** toggle for this partner, found under **Partner settings** > **Manage account**, is separate from the account-level **PAM switch**. **PAM for Publishers** must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled on the [Attribution page](https://help.branch.io/account-hub/attribution-page-new.md) under **Configuration** > **Attribution**. Learn more in our [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers).

## Enable RTB House

To begin, navigate to **Configuration > Ad Partners > RTB House**.

Branch enables RTB House's basic setup automatically. On the **Status** tab, the **Ad Linking**, **Attribution**, **Postbacks**, **Clicks and Impressions**, and **Cost Data** cards show **Enabled**.

To complete postback setup, select **Partner settings** to open the **Manage account** dialog. Under **Postback Credentials**, enter your **Region**: `emea` for EMEA, `asia` for APAC, or `us` for the Americas. These credentials are automatically added to your postbacks. Contact your RTB House account manager if you're unsure which region applies. Select **Save**.

(Recommended) To configure the optional **PAM for Publishers** privacy setting, select **Partner settings** to open the **Manage account** dialog and enable the toggle. When enabled, [PAM for Publishers](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers) removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by RTB House.

## Configure attribution

By default, RTB House uses your global app attribution settings. To set attribution windows specific to RTB House, enable the **Override global app settings** toggle on the **Attribution windows** tab.

For more information, follow [Configure attribution](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-attribution) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Configure postbacks

Enabling RTB House automatically activates a postback for `INSTALL`. The default postback URL template is:

```url
https://{url_parameter}.com/partner/branch/postbacks?t=conversion
```

To add postbacks for additional events or to customize postback behavior, follow [Configure postbacks](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-postbacks) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Import cost data

RTB House cost ingestion uses API authentication with a **User Name** and **Password**. Contact your RTB House account manager if you need help locating these values.

In Branch, select **Partner settings** to open the **Manage account** dialog. Under **Cost Data Credentials**, enter your **User Name** and **Password**. Under **Connection Settings**, set the **RTB House Time Zone** to match your RTB House account. Select **Save**.

## Create a Branch Ad Link

Create a Branch Ad Link to use in your RTB House campaigns. Branch uses the link to attribute clicks and impressions and deep link users into your app.

Follow [Create Ad Links](https://help.branch.io/marketer-hub/ad-links-new.md). Place the Branch Ad Link in your RTB House campaign so Branch can attribute conversions.

## Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and RTB House:

- **In Branch** [**Liveview**](https://app.branch.io/testing-and-monitoring/events): confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- **In Branch** [**Analysis dashboards**](https://help.branch.io/marketer-hub/analysis-dashboards-overview-new.md): review attributed installs and events where `Ad Partner Name = RTB House`. Cost data appears in cost-reporting views once ingestion is active. Allow up to 24 hours after setup for the first cost data to be pulled in.
- **In RTB House**: confirm that forwarded events are appearing in your RTB House attribution reporting.

## Data mappings

### Campaign data

Branch populates the following fields from RTB House campaign data.

| Branch field | Partner data |
| --- | --- |
| `~advertising_partner_name` | `"RTB House"` (static) |
| `~feature` | `"paid advertising"` (static) |