> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Enable Rakuten Advertising (New)

> Integrate Rakuten Advertising with Branch to enhance your app's acquisition and retargeting campaigns, ensuring effective attribution and deep linking.

## Overview

[Rakuten Advertising](https://rakutenadvertising.com/) (formerly Rakuten Marketing) is a performance marketing network that helps brands run acquisition and retargeting campaigns across web and app. Connect Rakuten Advertising to Branch to attribute clicks and installs, forward conversion events via Postbacks, and deep link users into your app.

For more information about integrating ad partners in general, visit our [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

> **Note: this guide is for new Branch**
>
> Please note that this guide is about integrating Rakuten Advertising in the [new Branch experience](https://help.branch.io/marketer-hub/new-branch-overview.md). For information on Rakuten Advertising in legacy Branch, visit our [legacy guide](https://help.branch.io/marketer-hub/rakuten-marketing.md).

### Partner capabilities

| Capability | Details |
| --- | --- |
| Company type | Non-SAN ad network |
| Deep linking | Supported |
| Attribution | Click-through attribution |
| Ad campaign types | Acquisition campaigns, Retargeting campaigns |
| Ad formats | Banner ads, Product feeds, Display, Rich media, Native, In-app mobile, CTV |
| Click types | Server-side click |
| Supported platforms | iOS, Android |
| Link wrapping | Supported |
| Cost ingestion support | Not supported |
| Pricing models | CPA |

## Before you begin

To set up the Rakuten Advertising integration, you need:

- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See [Branch pricing](https://www.branch.io/pricing/) or contact your Branch representative.
- A Branch account with access to **Configuration > Ad Partners** and admin permissions to enable and configure integrations.
- The Branch SDK implemented in your app ([iOS](https://help.branch.io/developer-hub/ios-sdk-overview.md) | [Android](https://help.branch.io/developer-hub/android-sdk-overview.md)) with [event tracking](https://help.branch.io/developer-hub/track-branch-events.md) configured.
- A Rakuten Advertising account with admin access.
- [PAM](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md) enabled (recommended).

> **Note: PAM uses two separate toggles**
>
> The **PAM for Publishers** toggle for this partner, found under **Partner settings** > **Manage account**, is separate from the account-level **PAM switch**. **PAM for Publishers** must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled on the [Attribution page](https://help.branch.io/account-hub/attribution-page-new.md) under **Configuration** > **Attribution**. Learn more in our [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers).

## Enable Rakuten Advertising

To begin, navigate to **Configuration > Ad Partners > Rakuten Marketing**.

Branch enables Rakuten Advertising automatically. On the **Status** tab, the **Ad Linking**, **Attribution**, and **Postbacks** cards show **Enabled** and the page displays **Partner is enabled**.

(Recommended) To configure the optional **PAM for Publishers** privacy setting, select **Partner settings** to open the **Manage account** dialog and enable the toggle. When enabled, [PAM for Publishers](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers) removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by Rakuten Advertising.

## Configure attribution

By default, Rakuten Advertising uses your global app attribution settings. To set attribution windows specific to Rakuten Advertising, enable the **Override global app settings** toggle on the **Attribution windows** tab.

For more information, follow [Configure attribution](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-attribution) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Configure postbacks

Enabling Rakuten Advertising automatically activates a default `INSTALL` postback, shown on the **Postback config** tab. The default postback URL template is:

```url
https://mobile.linksynergy.com/data/v1/branch/{platform}/{app_bundle_id}?event_name={event_name}&clicked_at={clicked_at_timestamp}&ran_mid={ran_mid}&ran_site_id={click_id}&device_id={device_id}&device_ip={device_ip}&transacted_at={transacted_at_timestamp}&revenue={revenue}&currency={currency}&orderid={orderid}
```

To add postbacks for additional events, such as `PURCHASE` for CPA campaigns, or to customize postback behavior, follow [Configure postbacks](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-postbacks) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Create a Branch Ad Link

Create a Branch Ad Link to use in your Rakuten Advertising campaigns. Branch uses the link to attribute clicks and installs and deep link users into your app. Follow [Create Ad Links](https://help.branch.io/marketer-hub/ad-links-new.md).

## Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and Rakuten Advertising:

- **In Branch** [**Liveview**](https://app.branch.io/testing-and-monitoring/events): confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- **In Branch** [**Analysis dashboards**](https://help.branch.io/marketer-hub/analysis-dashboards-overview-new.md): review attributed installs and events where `Ad Partner Name = Rakuten Marketing`.
- **In Rakuten Advertising**: confirm that forwarded events are appearing in your Rakuten Advertising reporting.

## Data mappings

### Campaign data

Branch populates the following fields from Rakuten Advertising campaign data.

| Branch field | Partner data |
| --- | --- |
| `~advertising_partner_name` | `"Rakuten Marketing"` (static) |
| `~feature` | `"paid advertising"` (static) |