> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Enable Perform[cb] (New)

> Connect Perform[cb] to Branch to attribute clicks and installs on pay-for-results user acquisition campaigns.

## Overview

[Perform[cb]](https://www.performcb.com/) is a US-based performance marketing network (formerly Clickbooth) that drives user acquisition on a pay-for-results basis across web, mobile app, and call channels. Connect Perform[cb] to Branch to attribute clicks and installs and configure Postbacks.

For more information about integrating ad partners in general, visit our [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

> **Note: this guide is for new Branch**
>
> Please note that this guide is about integrating Perform[cb] in the [new Branch experience](https://help.branch.io/marketer-hub/new-branch-overview.md). For information on Perform[cb] in legacy Branch, visit our [legacy guide](https://help.branch.io/marketer-hub/performcb.md).

### Partner capabilities

| Capability | Details |
| --- | --- |
| Company type | Ad network, affiliate network |
| Deep linking | Supported |
| Attribution | Click-through attribution |
| Ad campaign types | Acquisition campaigns, Retargeting campaigns |
| Ad formats | Banner, Interstitial, Video, Recommendation, App of Day |
| Click types | Client-side click |
| Supported platforms | iOS, Android, Windows, macOS |
| Link wrapping | Supported |
| Cost ingestion support | Not supported |
| Pricing models | CPI, CPC, CPM, CPA, CPL |

## Before you begin

To set up the Perform[cb] integration, you need:

- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See [Branch pricing](https://www.branch.io/pricing/) or contact your Branch representative.
- A Branch account with access to **Configuration > Ad Partners** and admin permissions to enable and configure integrations.
- A Perform[cb] account with admin access.
- [PAM](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md) enabled (recommended).

> **Note: PAM uses two separate toggles**
>
> The **PAM for Publishers** toggle for this partner, found under **Partner settings** > **Manage account**, is separate from the account-level **PAM switch**. **PAM for Publishers** must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled on the [Attribution page](https://help.branch.io/account-hub/attribution-page-new.md) under **Configuration** > **Attribution**. Learn more in our [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers).

## Enable Perform[cb]

To begin, navigate to **Configuration > Ad Partners > Perform[cb]**.

Perform[cb] doesn't require credentials to activate. The integration is enabled automatically when you select **Enable Perform[cb]** on the Perform[cb] page.

## Configure attribution

To configure attribution windows, select the **Attribution windows** tab on the Perform[cb] page.

To minimize discrepancies when comparing Branch and Perform[cb] reporting, match your Branch attribution windows to the settings in your Perform[cb] account.

| Attribution type | Default | Perform[cb]'s recommendation |
| --- | --- | --- |
| Click to start session | 1 day | 90 days |
| Click to install | 7 days | 30 days |
| Click to conversion event | 30 days | 90 days |
| Impression to start session | 1 day | 1 day |
| Impression to install | 1 day | 1 day |
| Impression to conversion event | 7 days | 1 day |
| Deep linking duration | 120 minutes | — |

For more information, follow [Configure attribution](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-attribution) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Configure postbacks

Enabling Perform[cb] does not automatically activate any postbacks. Configure the postbacks you need on the **Postbacks** tab.

To add postbacks for additional events or to customize behavior, follow [Configure postbacks](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-postbacks) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Create a Branch Ad Link

Create a Branch Ad Link to use in your Perform[cb] campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow [Create Ad Links](https://help.branch.io/marketer-hub/ad-links-new.md).

## Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

- **In Branch** [**Liveview**](https://app.branch.io/testing-and-monitoring/events): confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- **In Branch** [**Analysis dashboards**](https://help.branch.io/marketer-hub/analysis-data-sources-new.md): review attributed installs and events where `Ad Partner Name = Perform[cb]`.
- **In Perform[cb]**: confirm that forwarded events are appearing in your Perform[cb] attribution reporting.

## Data mappings

### Campaign data

Branch populates the following fields from Perform[cb] campaign data.

| Branch field | Partner data |
| --- | --- |
| `~advertising_partner_name` | `"Perform[cb]"` (static) |