> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Enable Partnerize (New)

> Optimize your affiliate and partnership programs with the Partnerize integration for Branch, ensuring seamless attribution and deep linking.

## Overview

[Partnerize](https://partnerize.com/) is a partner marketing platform that helps brands build, manage, and optimize affiliate and partnership programs across web and app. Connect Partnerize to Branch to attribute clicks and installs, forward conversion events via Postbacks, and deep link users into your app.

For more information about integrating ad partners in general, visit our [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

> **Note: this guide is for new Branch**
>
> Please note that this guide is about integrating Partnerize in the [new Branch experience](https://help.branch.io/marketer-hub/new-branch-overview.md). For information on Partnerize in legacy Branch, visit our [legacy guide](https://help.branch.io/marketer-hub/partnerize.md).

### Partner capabilities

| Capability | Details |
| --- | --- |
| Company type | Ad network |
| Deep linking | Supported |
| Attribution | Click-through attribution |
| Ad campaign types | Retargeting campaigns |
| Ad formats | Banner |
| Click types | Client-side click |
| Supported platforms | iOS, Android, Windows, Mac OS, Unix |
| Link wrapping | Supported |
| Cost ingestion support | Not supported |
| Pricing models | CPI, CPC, CPA |

## Before you begin

To set up the Partnerize integration, you need:

- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See [Branch pricing](https://www.branch.io/pricing/) or contact your Branch representative.
- A Branch account with access to **Configuration > Ad Partners** and admin permissions to enable and configure integrations.
- The Branch SDK implemented in your app ([iOS](https://help.branch.io/developer-hub/ios-sdk-overview.md) | [Android](https://help.branch.io/developer-hub/android-sdk-overview.md)) with [event tracking](https://help.branch.io/developer-hub/track-branch-events.md) configured.
- A Partnerize account with admin access and active campaigns running through Partnerize.

## Enable Partnerize

To begin, navigate to **Configuration > Ad Partners > Partnerize**.

Branch enables Partnerize's basic setup automatically. On the **Status** tab, the **Ad Linking**, **Attribution**, and **Postbacks** cards show **Enabled**, and the page confirms **Partner is enabled**.

(Recommended) To configure the optional **PAM for Publishers** privacy setting, select **Partner settings** to open the **Manage account** dialog and enable the toggle. When enabled, [PAM for Publishers](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers) removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by Partnerize.

## Configure attribution

By default, Partnerize uses your global app attribution settings. To set attribution windows specific to Partnerize, enable the **Override global app settings** toggle on the **Attribution windows** tab.

For more information, follow [Configure attribution](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-attribution) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Configure postbacks

Enabling Partnerize automatically activates postbacks for `INSTALL`, `CLICK`, `OPEN`, and `PURCHASE`. The default postback URL template is:

```
https://prf.hn/conversion/tsource:Mobile/tmetric:${ (name)! }/tracking_mode:api/campaign:${ (last_attributed_touch_data.~campaign_id)! }/clickref:${ (last_attributed_touch_data.~click_id)! }/tmetric:${ (name)! }/conversionref:${ (event_data.transaction_id)! }/customertype:${(custom_data.customertype)!}/currency:${ (event_data.currency)! }/custref:${(custom_data.custref)!}/voucher:{ voucher}/country:${ (user_data.geo_country_code)! }/<@urlencode><#if content_items?has_content><@loop data=content_items val='attributes'>[category:${(attributes.$category)!}/sku:${(attributes.$sku)!}/product_name:${(attributes.$product_name)!}/product_brand:${(attributes.$product_brand)!}/value:${(attributes.$price)!}/quantity:${(attributes.$quantity)!}/product_category:${(attributes.$product_category)!}/product_fit_type:${(attributes.$product_fit_type)!}/product_subcategory:${(attributes.$product_subcategory)!}/device:${(attributes.$device)!}]</@loop></#if></@urlencode>
```

To add postbacks for additional events or to customize postback behavior, select the **Postback config** tab on the Partnerize page, then follow [Configure postbacks](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-postbacks) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Create a Branch Ad Link

Create a Branch Ad Link to use in your Partnerize campaigns. Branch uses the link to attribute conversions and deep link users into your app. Place the Branch Ad Link in your Partnerize campaign.

Follow [Create Ad Links](https://help.branch.io/marketer-hub/ad-links.md).

## Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and Partnerize:

- **In Branch** [**Liveview**](https://app.branch.io/testing-and-monitoring/events): confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- **In Branch** [**Analysis dashboards**](https://help.branch.io/marketer-hub/analysis-dashboards-overview-new.md): review attributed installs and events where `Ad Partner Name = Partnerize`.
- **In Partnerize**: confirm that forwarded events are appearing in your Partnerize conversion reporting.

## Data mappings

### Campaign data

Branch populates the following fields from Partnerize campaign data.

| Branch field | Partner data |
| --- | --- |
| `~advertising_partner_name` | `"Partnerize"` (static) |
| `~feature` | `"paid advertising"` (static) |