> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Enable New Innovid (New)

> Connect New Innovid to Branch to attribute clicks and installs from their ad server and creative management platform.

## Overview

[New Innovid](https://www.innovid.com/) (formerly Flashtalking) is an ad server and creative management platform from Mediaocean that delivers and measures advertising across display, video, social, and other channels. Connect New Innovid to Branch to attribute clicks and installs, forward conversion events via Postbacks, and deep link users into your app.

> **Note: Flashtalking is now New Innovid**
>
> Following Mediaocean's acquisition of Innovid, the Flashtalking brand has merged under the Innovid name and is now called **New Innovid**. While the rebrand is in progress, this integration continues to appear as **Flashtalking** in Branch, including the **Configuration > Ad Partners** list, the `Ad Partner Name` reporting field, and link parameters.

For more information about integrating ad partners in general, visit our [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

> **Note: this guide is for new Branch**
>
> Please note that this guide is about integrating New Innovid in the [new Branch experience](https://help.branch.io/marketer-hub/new-branch-overview.md). For ad partner integrations in legacy Branch, visit our [guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

### Partner capabilities

| Capability | Details |
| --- | --- |
| Company type | Ad server |
| Deep linking | Supported |
| Attribution | Click-through attribution, View-through attribution |
| Ad campaign types | Dynamic Creative Optimization (DCO), Sequential storytelling, Retargeting, Cross-channel branding |
| Supported platforms | iOS, Android |
| Link wrapping | Supported |
| Cost ingestion support | Not supported |
| Pricing models | CPM (ad serving fees) |

## Before you begin

To set up the New Innovid integration, you need:

- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See [Branch pricing](https://www.branch.io/pricing/) or contact your Branch representative.
- A Branch account with access to **Configuration > Ad Partners** and admin permissions to enable and configure integrations.
- The Branch SDK implemented in your app ([iOS](https://help.branch.io/developer-hub/ios-sdk-overview.md) | [Android](https://help.branch.io/developer-hub/android-sdk-overview.md)) with [event tracking](https://help.branch.io/developer-hub/track-branch-events.md) configured.
- A New Innovid account with admin access. Contact your New Innovid account manager for your Advertiser Domain, Reporting Bucket, and Advertiser ID.
- [PAM](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md) enabled (recommended).

> **Note: PAM uses two separate toggles**
>
> The **PAM for Publishers** toggle for this partner, found under **Partner settings** > **Manage account**, is separate from the account-level **PAM switch**. **PAM for Publishers** must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled on the [Attribution page](https://help.branch.io/account-hub/attribution-page-new.md) under **Configuration** > **Attribution**. Learn more in our [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers).

## Enable New Innovid

To begin, navigate to **Configuration > Ad Partners > Flashtalking**.

Branch enables New Innovid's basic setup automatically. On the **Status** tab, the **Ad Linking** and **Attribution** cards show **Enabled**, while the **Postbacks** card shows **Needs Setup** until you provide your New Innovid postback credentials.

To complete postback setup, select **Partner settings** to open the **Manage account** dialog. Under **Postback Credentials**, enter your **Advertiser Domain**, **Reporting Bucket**, and **Advertiser ID**, then select **Save**. These credentials are added to your postbacks automatically. Contact your New Innovid account manager if you need help locating these values.

(Recommended) To configure the optional **PAM for Publishers** privacy setting, select **Partner settings** to open the **Manage account** dialog and enable the toggle. When enabled, [PAM for Publishers](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers) removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by New Innovid.

## Configure attribution

By default, New Innovid uses your global app attribution settings. To set attribution windows specific to New Innovid, enable the **Override global app settings** toggle on the **Attribution windows** tab.

For more information, follow [Configure attribution](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-attribution) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Configure postbacks

Enabling the integration automatically activates the `INSTALL` postback. The default postback URL template is:

```
https://${ (ad_network.credentials.domain)! }/spot/${ (ad_network.credentials.reportingBucket)! }/${ (ad_network.credentials.advertiserId)! };${(ad_network.goal_ids["${(name)!}"])!}/?ft_id=<#if (user_data.os)! == "IOS" && (user_data.idfa)!?has_content >${(user_data.idfa)!}<#elseif (user_data.os)! == "IOS">${(user_data.idfv)!}<#elseif (user_data.os)! == "ANDROID"&& (user_data.aaid)!?has_content  >${(user_data.aaid)!}<#elseif (user_data.os)! == "ANDROID">${(user_data.android_id)!}<#elseif (user_data.os)! == "ROKU" >${(user_data.roku_rida)!}<#elseif (user_data.os)! == "SAMSUNG"  >${(user_data.samsung_ifa)!}<#elseif (user_data.os)! == "LG"  >${(user_data.lg_ifa)!}<#elseif (user_data.os)! == "PANASONIC" >${(user_data.panasonic_ifa)!}<#elseif (user_data.os)! == "WINDOWS"  >${(user_data.windows_aid)!}<#elseif (user_data.os)! == "PLAYSTATION" >${(user_data.playstation_ifa)!}<#elseif (user_data.os)! == "XBOX" >${(user_data.xbox_msai)!}</#if>&ft_attrimp=${ (last_attributed_touch_data.ft_attrimp)! }&ft_attrclk=${ (last_attributed_touch_data.~click_id)! }&ft_log=1&cachebuster=${ (last_attributed_touch_data.cachebuster)! }&ft_guid=${ (last_attributed_touch_data.guid)! }&click_id=${ (last_attributed_touch_data.ft_attrimp)! }
```

**Important:** Ensure the `Spot ID` field in Branch is populated for each postback. New Innovid requires this value to transfer data correctly. The Spot ID is a concatenation of your Spot ID and Spot Group ID, separated by a semicolon (for example, `142109;13785`). In the postback URL template, the Spot ID value populates the `${(ad_network.goal_ids["${(name)!}"])!}` macro, which appears immediately after your Advertiser ID.

To send events regardless of attribution, enable the **Send all events** toggle on the **Postback config** tab. To add postbacks for additional events, select **Add new postback** and choose an event you track with the Branch SDK.

To customize postback behavior, follow [Configure postbacks](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-postbacks) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Create a Branch Ad Link

Create a Branch Ad Link to use in your New Innovid campaigns. Branch uses the link to attribute clicks and impressions and deep link users into your app.

When you build the link, append the New Innovid macros that pass campaign metadata into Branch. Note that link parameters retain legacy Flashtalking naming, including the `%243p=a_flashtalking` value and the `FT_` macro prefixes; do not change these. For example:

```url
https://example.app.link/fzmLEhobLD?%243p=a_flashtalking&%24idfa=[%IDFA%]&cachebuster=[%FT_RANDOM%]&ft_attrimp=[%FT_IMPRESSIONID%]&guid=[%FT_GUID%]&~ad_id=[%FT_CONFID%]&~campaign_id=[%campaignID%]&~click_id=[%FT_IMPRESSIONID%]&~creative_id=[%creativeID%]&~placement=[%placementID%]&~secondary_publisher=[%siteID%]
```

Place the generated Branch Ad Link in your New Innovid campaign. For the full link-creation flow, follow [Create Ad Links](https://help.branch.io/marketer-hub/ad-links-new.md).

## Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and New Innovid:

- **In Branch** [**Liveview**](https://app.branch.io/testing-and-monitoring/events): confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- **In Branch** [**Analysis dashboards**](https://help.branch.io/marketer-hub/analysis-dashboards-overview-new.md): review attributed installs and events where `Ad Partner Name = Flashtalking`. Branch reporting continues to use the Flashtalking name for this integration.
- **In New Innovid**: confirm that forwarded events are appearing in your New Innovid reporting.

## Data mappings

### Campaign data

Branch populates the following fields from New Innovid campaign data. Static values retain the Flashtalking name for reporting continuity.

| Branch field | Partner data |
| --- | --- |
| `~advertising_partner_name` | `"Flashtalking"` (static) |
| `~feature` | `"paid advertising"` (static) |