> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Enable Mitraksh Media (New)

> Integrate Mitraksh Media with Branch for seamless mobile ad campaigns, user attribution, and deep linking on iOS and Android.

## Overview

[Mitraksh Media](https://mitraksh.com) is a mobile ad network and affiliate network that runs user acquisition campaigns across iOS and Android. Connect Mitraksh Media to Branch to attribute clicks and installs, forward conversion events via Postbacks, and deep link users into your app.

For more information about integrating ad partners in general, visit our [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

> **Note: this guide is for new Branch**
>
> Please note that this guide is about integrating Mitraksh Media in the [new Branch experience](https://help.branch.io/marketer-hub/new-branch-overview.md). For information on Mitraksh Media in legacy Branch, visit our [legacy guide](https://help.branch.io/marketer-hub/mitraksh-media.md).

### Partner capabilities

| Capability | Details |
| --- | --- |
| Company type | Ad network, Affiliate network |
| Deep linking | Supported |
| Attribution | Click-through attribution |
| Ad campaign types | User acquisition (UA), Lead generation |
| Ad formats | Banner, Interstitial, Video |
| Click types | Client-side click |
| Supported platforms | iOS, Android, Amazon, Windows |
| Link wrapping | Supported |
| Cost ingestion support | Not supported |
| Pricing models | CPI, CPC, CPM, CPA, CPV, CPL |

## Before you begin

To set up the Mitraksh Media integration, you need:

- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See [Branch pricing](https://www.branch.io/pricing/) or contact your Branch representative.
- A Branch account with access to **Configuration > Ad Partners** and admin permissions to enable and configure integrations.
- The Branch SDK implemented in your app ([iOS](https://help.branch.io/developer-hub/ios-sdk-overview.md) | [Android](https://help.branch.io/developer-hub/android-sdk-overview.md)) with [event tracking](https://help.branch.io/developer-hub/track-branch-events.md) configured.
- A Mitraksh Media account with admin access.
- [PAM](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md) enabled (recommended).

> **Note: PAM uses two separate toggles**
>
> The **PAM for Publishers** toggle for this partner, found under **Partner settings** > **Manage account**, is separate from the account-level **PAM switch**. **PAM for Publishers** must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled on the [Attribution page](https://help.branch.io/account-hub/attribution-page-new.md) under **Configuration** > **Attribution**. Learn more in our [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers).

## Enable Mitraksh Media

To begin, navigate to **Configuration > Ad Partners > Mitraksh Media**.

Branch enables Mitraksh Media automatically. On the **Status** tab, the **Ad Linking**, **Attribution**, and **Postbacks** cards show **Enabled**, and the page confirms that the partner is enabled.

(Recommended) To configure the optional **PAM for Publishers** privacy setting, select **Partner settings** to open the **Manage account** dialog and enable the toggle. When enabled, [PAM for Publishers](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers) removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by Mitraksh Media.

## Configure attribution

By default, Mitraksh Media uses your global app attribution settings. To set attribution windows specific to Mitraksh Media, enable the **Override global app settings** toggle on the **Attribution windows** tab.

For more information, follow [Configure attribution](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-attribution) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Configure postbacks

To view and manage postbacks, select the **Postback config** tab on the Mitraksh Media page. Enabling Mitraksh Media automatically activates a default postback for the `INSTALL` event. The default postback URL template is:

```
https://offers-mtrack.affise.com/postback?clickid=${ (last_attributed_touch_data.~click_id)! }&goal=${(ad_network.goal_ids["${(name)!}"])!}
```

To add postbacks for additional events, select **Add new postback** on the **Postback config** tab, or enable the **Send all events** toggle to forward all events. To customize postback behavior, follow [Configure postbacks](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-postbacks) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Create a Branch Ad Link

Create a Branch Ad Link to use in your Mitraksh Media campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow [Create Ad Links](https://help.branch.io/marketer-hub/ad-links-new.md).

## Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and Mitraksh Media:

- **In Branch** [**Liveview**](https://app.branch.io/testing-and-monitoring/events): confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- **In Branch** [**Analysis dashboards**](https://help.branch.io/marketer-hub/analysis-dashboards-overview-new.md): review attributed installs and events where `Ad Partner Name = Mitraksh Media`.
- **In Mitraksh Media**: confirm that forwarded events are appearing in your Mitraksh Media attribution reporting.

## Data mappings

### Campaign data

Branch populates the following fields from Mitraksh Media campaign data.

| Branch field | Partner data |
| --- | --- |
| `~advertising_partner_name` | `"Mitraksh Media"` (static) |
| `~feature` | `"paid advertising"` (static) |