> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Enable Manage (New)

> Integrate Manage with Branch for effective mobile in-app advertising, enabling acquisition, retargeting, and precise attribution of clicks and installs.

## Overview

[Manage](https://www.criteo.com/products/mobile-app-advertising/) is a mobile in-app advertising platform for brand and performance marketers, offering acquisition and retargeting campaigns across mobile and web inventory. Connect Manage to Branch to attribute clicks and installs, and forward conversion events via Postbacks.

For more information about integrating ad partners in general, visit our [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

> **Note: this guide is for new Branch**
>
> Please note that this guide is about integrating Manage in the [new Branch experience](https://help.branch.io/marketer-hub/new-branch-overview.md). For information on Manage in legacy Branch, visit our [legacy guide](https://help.branch.io/marketer-hub/manage.md).

### Partner capabilities

| Capability | Details |
| --- | --- |
| Company type | Ad network |
| Deep linking | Supported |
| Attribution | Click-through attribution, View-through attribution |
| Ad campaign types | Acquisition campaigns, Retargeting campaigns |
| Ad formats | Desktop web inventory, In-app inventory, Mobile web inventory |
| Click types | Client-side click |
| Supported platforms | iOS, Android |
| Link wrapping | Not supported |
| Cost ingestion | Not supported |
| Pricing models | CPI, CPC, CPM, CPA, CPV |

## Before you begin

To set up the Manage integration, you need:

- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See [Branch pricing](https://www.branch.io/pricing/) or contact your Branch representative.
- A Branch account with access to **Configuration > Ad Partners** and admin permissions to enable and configure integrations.
- The Branch SDK implemented in your app ([iOS](https://help.branch.io/developer-hub/ios-sdk-overview.md) | [Android](https://help.branch.io/developer-hub/android-sdk-overview.md)) with [event tracking](https://help.branch.io/developer-hub/track-branch-events.md) configured.
- A Manage account with active campaigns.
- [PAM](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md) enabled (recommended).

> **Note: PAM uses two separate toggles**
>
> The **PAM for Publishers** toggle for this partner, found under **Partner settings** > **Manage account**, is separate from the account-level **PAM switch**. **PAM for Publishers** must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled on the [Attribution page](https://help.branch.io/account-hub/attribution-page-new.md) under **Configuration** > **Attribution**. Learn more in our [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers).

## Enable Manage

To begin, navigate to **Configuration > Ad Partners > Manage**.

Branch enables Manage's basic setup automatically. On the **Status** tab, the **Ad Linking**, **Attribution**, and **Postbacks** cards show **Enabled**.

(Recommended) To configure the optional **PAM for Publishers** privacy setting, select **Partner settings** to open the **Manage account** dialog and enable the toggle. When enabled, [PAM for Publishers](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers) removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by Manage.

## Configure attribution

By default, Manage uses your global app attribution settings. To set attribution windows specific to Manage, enable the **Override global app settings** toggle on the **Attribution windows** tab.

For more information, follow [Configure attribution](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-attribution) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Configure postbacks

Enabling Manage automatically activates postbacks for `INSTALL`, `OPEN`, and `PURCHASE`.

To add postbacks for additional events or to customize postback behavior, follow [Configure postbacks](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-postbacks) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Create a Branch Ad Link

Create a Branch Ad Link to use in your Manage campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow [Create Ad Links](https://help.branch.io/marketer-hub/ad-links-new.md).

## Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and Manage:

- **In Branch** [**Liveview**](https://app.branch.io/testing-and-monitoring/events): confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- **In Branch** [**Analysis dashboards**](https://help.branch.io/marketer-hub/analysis-dashboards-overview-new.md): review attributed installs and events where `Ad Partner Name = Manage`.
- **In Manage**: confirm that forwarded events are appearing in your Manage attribution reporting.

## Data mappings

### Campaign data

Branch populates the following fields from Manage campaign data.

| Branch field | Partner data |
| --- | --- |
| `~advertising_partner_name` | `"Manage"` (static) |
| `~feature` | `"paid advertising"` (static) |