> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Enable MAAS (Powered by Affle) (New)

> Connect MAAS by Affle to Branch to attribute clicks and installs on mobile user acquisition campaigns.

## Overview

[MAAS](https://affle.com/) is a mobile user-acquisition and advertising platform operated by Affle, a mobile adtech company based in India and Singapore. Connect MAAS to Branch to attribute clicks and installs and configure Postbacks.

For more information about integrating ad partners in general, visit our [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

> **Note: this guide is for new Branch**
>
> Please note that this guide is about integrating MAAS in the [new Branch experience](https://help.branch.io/marketer-hub/new-branch-overview.md). For information on MAAS in legacy Branch, visit our [legacy guide](https://help.branch.io/marketer-hub/maas.md).

### Partner capabilities

| Capability | Details |
| --- | --- |
| Company type | Non-SAN ad network |
| Deep linking | Supported |
| Attribution | Click-through attribution |
| Ad campaign types | Acquisition campaigns, Retargeting campaigns |
| Ad formats | Contact MAAS for details. |
| Click types | Client-side click |
| Supported platforms | iOS, Android |
| Link wrapping | Supported |
| Cost ingestion support | Supported (via click/impression tracking link) |
| Pricing models | CPI, CPM, CPA |

## Before you begin

To set up the MAAS integration, you need:

- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See [Branch pricing](https://www.branch.io/pricing/) or contact your Branch representative.
- A Branch account with access to **Configuration > Ad Partners** and admin permissions to enable and configure integrations.
- A MAAS account with admin access.
- [PAM](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md) enabled (recommended).

> **Note: PAM uses two separate toggles**
>
> The **PAM for Publishers** toggle for this partner, found under **Partner settings** > **Manage account**, is separate from the account-level **PAM switch**. **PAM for Publishers** must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled on the [Attribution page](https://help.branch.io/account-hub/attribution-page-new.md) under **Configuration** > **Attribution**. Learn more in our [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers).

## Enable MAAS

To begin, navigate to **Configuration > Ad Partners > MAAS**.

MAAS doesn't require credentials to activate. The integration is enabled automatically when you select **Enable MAAS** on the MAAS page.

## Configure attribution

To configure attribution windows, select the **Attribution windows** tab on the MAAS page.

To minimize discrepancies when comparing Branch and MAAS reporting, match your Branch attribution windows to the settings in your MAAS account.

| Attribution type | Default | MAAS's recommendation |
| --- | --- | --- |
| Click to start session | 1 day | 90 days |
| Click to install | 7 days | 30 days |
| Click to conversion event | 30 days | 90 days |
| Impression to start session | 1 day | 1 day |
| Impression to install | 1 day | 1 day |
| Impression to conversion event | 7 days | 1 day |
| Deep linking duration | 120 minutes | — |

For more information, follow [Configure attribution](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-attribution) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Configure postbacks

Enabling MAAS automatically activates postbacks for `INSTALL`.

To add postbacks for additional events or to customize behavior, follow [Configure postbacks](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-postbacks) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Create a Branch Ad Link

Create a Branch Ad Link to use in your MAAS campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow [Create Ad Links](https://help.branch.io/marketer-hub/ad-links-new.md).

## Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

- **In Branch** [**Liveview**](https://app.branch.io/testing-and-monitoring/events): confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- **In Branch** [**Analysis dashboards**](https://help.branch.io/marketer-hub/analysis-data-sources-new.md): review attributed installs and events where `Ad Partner Name = MAAS`.
- **In MAAS**: confirm that forwarded events are appearing in your MAAS attribution reporting.

## Data mappings

### Campaign data

Branch populates the following fields from MAAS campaign data.

| Branch field | Partner data |
| --- | --- |
| `~advertising_partner_name` | `"MAAS"` (static) |