> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Enable Koneo Mobile (New)

> Integrate Koneo Mobile with Branch for effective mobile user acquisition, attribution, and deep linking to enhance your multi-channel marketing strategy.

## Overview

Koneo Mobile is a multi-channel marketing platform that helps advertisers reach and acquire new mobile users across a wide range of media sources, using targeting and a proprietary performance distribution platform. Connect Koneo Mobile to Branch to attribute clicks and installs, forward conversion events via Postbacks, and deep link users into your app.

For more information about integrating ad partners in general, visit our [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

> **Note: this guide is for new Branch**
>
> Please note that this guide is about integrating Koneo Mobile in the [new Branch experience](https://help.branch.io/marketer-hub/new-branch-overview.md). For information on Koneo Mobile in legacy Branch, visit our [legacy guide](https://help.branch.io/marketer-hub/koneo-mobile-inc.md).

### Partner capabilities

| Capability | Details |
| --- | --- |
| Company type | Marketing platform |
| Deep linking | Supported |
| Attribution | Click-through attribution, View-through attribution |
| Ad campaign types | User Acquisition (UA), Re-engagement/retargeting |
| Ad formats | Native, Video, Display, Interstitial |
| Click types | Client-side click, Server-side click |
| Supported platforms | iOS, Android, Windows |
| Link wrapping | Supported |
| Cost ingestion support | Not supported |
| Pricing models | CPI, CPC, CPM, CPA, CPV |

## Before you begin

To set up the Koneo Mobile integration, you need:

- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See [Branch pricing](https://www.branch.io/pricing/) or contact your Branch representative.
- A Branch account with access to **Configuration > Ad Partners** and admin permissions to enable and configure integrations.
- The Branch SDK implemented in your app ([iOS](https://help.branch.io/developer-hub/ios-sdk-overview.md) | [Android](https://help.branch.io/developer-hub/android-sdk-overview.md)) with [event tracking](https://help.branch.io/developer-hub/track-branch-events.md) configured.
- A Koneo Mobile account with admin access.
- [PAM](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md) enabled (recommended).

> **Note: PAM uses two separate toggles**
>
> The **PAM for Publishers** toggle for this partner, found under **Partner settings** > **Manage account**, is separate from the account-level **PAM switch**. **PAM for Publishers** must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled on the [Attribution page](https://help.branch.io/account-hub/attribution-page-new.md) under **Configuration** > **Attribution**. Learn more in our [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers).

## Enable Koneo Mobile

To begin, navigate to **Configuration > Ad Partners > Koneo Mobile Inc.**

Branch enables Koneo Mobile's setup automatically. On the **Status** tab, the **Ad Linking**, **Attribution**, and **Postbacks** cards show **Enabled**, indicating that all systems are active and features are enabled.

(Recommended) To configure the optional **PAM for Publishers** privacy setting, select **Partner settings** to open the **Manage account** dialog and enable the toggle. When enabled, [PAM for Publishers](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers) removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by Koneo Mobile.

## Configure attribution

By default, Koneo Mobile uses your global app attribution settings. To set attribution windows specific to Koneo Mobile, enable the **Override global app settings** toggle on the **Attribution windows** tab.

For more information, follow [Configure attribution](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-attribution) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Configure postbacks

Enabling Koneo Mobile automatically activates postbacks for `INSTALL`, `COMPLETE_REGISTRATION`, and `PURCHASE`. The default postback URL template is:

```
https://g9i.sevmob.com/tracker/c_s?tracker_id=${ (last_attributed_touch_data.~click_id)! }&ct=5&cp=${ (name)! }
```

To add postbacks for additional events or to customize postback behavior, follow [Configure postbacks](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-postbacks) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md). For event names, see [Data mappings](#data-mappings) below.

## Create a Branch Ad Link

Create a Branch Ad Link to use in your Koneo Mobile campaigns. Branch uses the link to attribute clicks and installs and to deep link users into your app. Branch Ad Links support deferred deep linking, Android App Links, and iOS Universal Links, as well as web and app conversions.

Follow [Create Ad Links](https://help.branch.io/marketer-hub/ad-links-new.md).

## Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and Koneo Mobile:

- **In Branch** [**Liveview**](https://app.branch.io/testing-and-monitoring/events): confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- **In Branch** [**Analysis dashboards**](https://help.branch.io/marketer-hub/analysis-dashboards-overview-new.md): review attributed installs and events where `Ad Partner Name = Koneo Mobile Inc.`.
- **In Koneo Mobile**: confirm that forwarded events are appearing in your Koneo Mobile attribution reporting.

## Data mappings

### Campaign data

Branch populates the following fields from Koneo Mobile campaign data.

| Branch field | Partner data |
| --- | --- |
| `~advertising_partner_name` | `"Koneo Mobile Inc."` (static) |
| `~feature` | `"paid advertising"` (static) |