> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Enable Kakao (New)

> Connect Kakao to Branch to attribute clicks and installs on display, video, and native campaigns across Kakao apps.

## Overview

[Kakao](https://www.kakaocorp.com/page/) is a South Korean internet company whose advertising business offers display, video, and native ad formats across its apps, including KakaoTalk. Connect Kakao to Branch to attribute clicks and installs and configure Postbacks.

For more information about integrating ad partners in general, visit our [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

> **Note: this guide is for new Branch**
>
> Please note that this guide is about integrating Kakao in the [new Branch experience](https://help.branch.io/marketer-hub/new-branch-overview.md). For information on Kakao in legacy Branch, visit our [legacy guide](https://help.branch.io/marketer-hub/kakao.md).

### Partner capabilities

| Capability | Details |
| --- | --- |
| Company type | Ad network, DSP, exchange, RTB, self-serve |
| Deep linking | Supported |
| Attribution | Click-through attribution |
| Ad campaign types | Acquisition campaigns, Retargeting campaigns |
| Ad formats | Banner, Video |
| Click types | Contact Kakao for details. |
| Supported platforms | iOS, Android |
| Link wrapping | Not supported |
| Cost ingestion support | Not supported |
| Pricing models | CPC, CPM, CPA |

## Before you begin

To set up the Kakao integration, you need:

- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See [Branch pricing](https://www.branch.io/pricing/) or contact your Branch representative.
- A Branch account with access to **Configuration > Ad Partners** and admin permissions to enable and configure integrations.
- A Kakao account with admin access.
- [PAM](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md) enabled (recommended).

> **Note: PAM uses two separate toggles**
>
> The **PAM for Publishers** toggle for this partner, found under **Partner settings** > **Manage account**, is separate from the account-level **PAM switch**. **PAM for Publishers** must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled on the [Attribution page](https://help.branch.io/account-hub/attribution-page-new.md) under **Configuration** > **Attribution**. Learn more in our [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers).

## Enable Kakao

To begin, navigate to **Configuration > Ad Partners > Kakao**.

Kakao doesn't require credentials to activate. The integration is enabled automatically when you select **Enable Kakao** on the Kakao page.

## Configure attribution

By default, Kakao uses your global app attribution settings. To set attribution windows specific to Kakao, enable the **Override global app settings** toggle on the **Attribution windows** tab.

For more information, follow [Configure attribution](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-attribution) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Configure postbacks

Enabling Kakao automatically activates postbacks. The default postback URL template is:

```
https://wat.ad.daum.net/mat?tracker_id=10013&google_aid=${ (user_data.aaid)! }&apple_ifa=${ (user_data.idfa)! }&device_ip=${ (user_data.ip)! }&click_id=${ (last_attributed_touch_data.~click_id)! }&event_type=${ (name)! }&event_timestamp=${ timestamp }&click_timestamp=${ (last_attributed_touch_timestamp/1000)?long }&install_timestamp=${ (timestamp/1000)?long }&ios_ad_tracking=<#if (user_data.limit_ad_tracking)! >1<#else>0</#if>&google_ad_tracking=<#if (user_data.limit_ad_tracking)! >1<#else>0</#if>&event_revenue=${ (event_data.revenue)! }&event_revenue_currency_code=${ (event_data.currency)! }&app_name=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="IOS"><@break/><#elseif bundle.os == "ANDROID">${(bundle.android.package_name)!}</#if><@break/></#if></@loop>&ad_service_id=10004&mat_advertiser_name=${ (organization_name)! }&mat_publisher_name=${ (last_attributed_touch_data.~tune_publisher_name)! }&country_code=${ (user_data.geo_country_code)! }&retargeting_code=${(ad_network.goal_ids["${(name)!}"])!}&event_json=<@urlencode>{"product":[<@loop data=content_items val="item">{"content_id":"${(item.$sku)!}","price":"${(item.$price)!}","content_name":"${(item.$product_name)!}","brand":"${(item.$product_brand)!}","quantity":"${(item.$quantity)!}"}<@sep>,</@sep></@loop>]}</@urlencode>&apple_ifv=${ (user_data.idfv)! }&touch_type=${(last_attributed_touch_type)!}&app_version=${ (user_data.app_version)! }&campaign=${ (last_attributed_touch_data.~campaign)! }&platform=${ (user_data.os)! }&campaign_id=${ (last_attributed_touch_data.~campaign_id)! }&ad_group_id=${ (last_attributed_touch_data.~ad_set_id)! }&creative_id=${ (last_attributed_touch_data.~creative_id)! }&app_id=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="ANDROID">${(bundle.android.package_name)!}<#elseif bundle.os == "IOS">${(bundle.ios.itunes_id?substring(2))!}</#if><@break/></#if></@loop>&is_organic=<#if attributed>1<#else>0</#if>&is_first=<#if first_event_for_user>1<#else>0</#if>&device_model=${ (user_data.model)! }&is_attr=<#if (last_attributed_touch_data.$3p)! == (ad_network.machine_name)!>1<#else>0</#if>
```

> **Note: Goal ID required**
>
> Kakao requires the Goal ID that corresponds to each postback. Enter these values and save. Contact your Kakao account manager to obtain them.

To add postbacks for additional events or to customize behavior, follow [Configure postbacks](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-postbacks) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Create a Branch Ad Link

Create a Branch Ad Link to use in your Kakao campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow [Create Ad Links](https://help.branch.io/marketer-hub/ad-links-new.md).

## Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

- **In Branch** [**Liveview**](https://app.branch.io/testing-and-monitoring/events): confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- **In Branch** [**Analysis dashboards**](https://help.branch.io/marketer-hub/analysis-data-sources-new.md): review attributed installs and events where `Ad Partner Name = Kakao`.
- **In Kakao**: confirm that forwarded events are appearing in your Kakao attribution reporting.

## Data mappings

### Campaign data

Branch populates the following fields from Kakao campaign data.

| Branch field | Partner data |
| --- | --- |
| `~advertising_partner_name` | `"Kakao"` (static) |

### Link parameters

By default, Branch automatically appends these link parameters to Kakao ad links. When a user clicks the link, Kakao provides the corresponding values, which Branch ingests and uses for attribution and reporting.

| Branch parameter | Link placeholder |
| --- | --- |
| Click ID | `{click_id}` |
| Custom Link Macro | `{advertiser_id}` |
| Secondary Publisher | `{publisher_id}` |
| Custom Link Macro | `{mbrseq}` |
| Click AAID | `{google_aid}` |
| Click IDFA | `{apple_ifa}` |
| Placement | `{slot_id}` |