> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Enable Impact (New)

> Connect Impact to Branch to attribute clicks and installs across affiliate, influencer, and referral partnerships.

## Overview

[Impact](https://impact.com/) is a partnership-management platform (formerly Impact Radius) used to manage affiliate, influencer, and referral partnerships. Connect Impact to Branch to attribute clicks and installs and configure Postbacks.

For more information about integrating ad partners in general, visit our [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

> **Note: this guide is for new Branch**
>
> Please note that this guide is about integrating Impact in the [new Branch experience](https://help.branch.io/marketer-hub/new-branch-overview.md). For information on Impact in legacy Branch, visit our [legacy guide](https://help.branch.io/marketer-hub/impact.md).

### Partner capabilities

| Capability | Details |
| --- | --- |
| Company type | Affiliate network |
| Deep linking | Supported |
| Attribution | Click-through attribution |
| Ad campaign types | Acquisition campaigns, Retargeting campaigns |
| Ad formats | Desktop web inventory, In-app inventory, Mobile web inventory |
| Click types | Client-side click |
| Supported platforms | iOS, Android, Windows |
| Link wrapping | Not supported |
| Cost ingestion support | Not supported |
| Pricing models | CPI, CPC, CPM, CPA, CPV |

## Before you begin

To set up the Impact integration, you need:

- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See [Branch pricing](https://www.branch.io/pricing/) or contact your Branch representative.
- A Branch account with access to **Configuration > Ad Partners** and admin permissions to enable and configure integrations.
- An Impact account with admin access. You'll need the following credentials, available from your Impact account manager: iOS Tracker, Android Tracker, Account SID, Authorization Token.

## Enable Impact

To begin, navigate to **Configuration > Ad Partners > Impact**.

Enter your **iOS Tracker**, **Android Tracker**, **Account SID**, **Authorization Token**, then select **Enable Impact** on the Impact page. Contact your Impact account manager if you need these values.

## Configure attribution

By default, Impact uses your global app attribution settings. To set attribution windows specific to Impact, enable the **Override global app settings** toggle on the **Attribution windows** tab.

For more information, follow [Configure attribution](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-attribution) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Configure postbacks

Enabling Impact automatically activates postbacks, including `INSTALL` and `PURCHASE`. The default postback URL template is:

```
https://${ (ad_network.credentials.Account_SID)! }:${ (ad_network.credentials.Authorization_Token)! }@api.impactradius.com/Advertisers/${ (ad_network.credentials.Account_SID)! }/Conversions/?ActionTrackerId=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="IOS">${ (ad_network.credentials.ios_Tracker)! }<#elseif bundle.os == "ANDROID">${ (ad_network.credentials.android_Tracker)! }</#if><@break/></#if></@loop>&AppPackage=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="IOS"><@break/><#elseif bundle.os == "ANDROID">${(bundle.android.package_name)!}</#if><@break/></#if></@loop>&AppName=${ (app.name)! }&EventCode=${ (name)! }&EventDate=NOW&AndroidId=${ (user_data.android_id)! }&AppleIfa=${ (user_data.idfa)! }&GoogAid=${ (user_data.aaid)! }&AppInstallRef=${ (last_attributed_touch_data.AppInstallRef)! }&DeviceOs=${ (user_data.os)! }&DeviceOsVer=${ (user_data.os_version)! }&IpAddressCarrier=${ (user_data.ip)! }&ClickId=${ (last_attributed_touch_data.~click_id)! }&Oid=${ (id)! }&subID1=${ (last_attributed_touch_data.subID1)! }&subID2=${ (last_attributed_touch_data.subID2)! }&subID3=${ (last_attributed_touch_data.subID3)! }&ShareId=${ (last_attributed_touch_data.ShareId)! }&IntegrationSource=BRANCH
```

To add postbacks for additional events or to customize behavior, follow [Configure postbacks](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-postbacks) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Create a Branch Ad Link

Create a Branch Ad Link to use in your Impact campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow [Create Ad Links](https://help.branch.io/marketer-hub/ad-links.md).

## Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

- **In Branch** [**Liveview**](https://app.branch.io/testing-and-monitoring/events): confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- **In Branch** [**Analysis dashboards**](https://help.branch.io/marketer-hub/analysis-data-sources-new.md): review attributed installs and events where `Ad Partner Name = Impact`.
- **In Impact**: confirm that forwarded events are appearing in your Impact attribution reporting.

## Data mappings

### Campaign data

Branch populates the following fields from Impact campaign data.

| Branch field | Partner data |
| --- | --- |
| `~advertising_partner_name` | `"Impact"` (static) |

### Link parameters

By default, Branch automatically appends these link parameters to Impact ad links. When a user clicks the link, Impact provides the corresponding values, which Branch ingests and uses for attribution and reporting.

| Branch parameter | Link placeholder |
| --- | --- |
| Custom Link Macro | `{AppInstallRef}` |
| Click ID | `{clickid}` |
| Custom Link Macro | `{subid1}` |
| Custom Link Macro | `{subid2}` |
| Custom Link Macro | `{subid3}` |
| Custom Link Macro | `{sharedid}` |
| Secondary Publisher | `{irmpname}` |
| Campaign ID | `{ircid}` |