> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Enable Globale Media (New)

> Integrate Globale Media with Branch for effective user acquisition and performance advertising in mobile apps across various verticals.

## Overview

[Globale Media](https://www.globalemedia.net/) is a global adtech and performance marketing company that runs user acquisition and performance advertising for mobile apps across gaming, e-commerce, lifestyle, social, and other verticals. Connect Globale Media to Branch to attribute clicks and installs, forward conversion events via Postbacks, and deep link users into your app.

For more information about integrating ad partners in general, visit our [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

> **Note: this guide is for new Branch**
>
> Please note that this guide is about integrating Globale Media in the [new Branch experience](https://help.branch.io/marketer-hub/new-branch-overview.md). For information on Globale Media in legacy Branch, visit our [legacy guide](https://help.branch.io/marketer-hub/globale-media.md).

### Partner capabilities

| Capability | Details |
| --- | --- |
| Company type | Ad network |
| Deep linking | [Branch Ad Links](https://help.branch.io/marketer-hub/ad-links-new.md) (deferred deep linking) |
| Attribution | Click-through attribution |
| Ad campaign types | User acquisition, Retargeting, App installs, In-app action campaigns, Brand awareness, Impression-based |
| Ad formats | Banner, Interstitial, Video, Native, Social |
| Supported platforms | iOS, Android |
| Link wrapping | Supported |
| Cost ingestion support | Not supported |
| Pricing models | CPM, CPI, CPA |

## Before you begin

To set up the Globale Media integration, you need:

- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See [Branch pricing](https://www.branch.io/pricing/) or contact your Branch representative.
- A Branch account with access to **Configuration > Ad Partners** and admin permissions to enable and configure integrations.
- The Branch SDK implemented in your app ([iOS](https://help.branch.io/developer-hub/ios-sdk-overview.md) | [Android](https://help.branch.io/developer-hub/android-sdk-overview.md)) with [event tracking](https://help.branch.io/developer-hub/track-branch-events.md) configured.
- A Globale Media account with admin access and campaigns running through Globale Media.
- [PAM](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md) enabled (recommended).

> **Note: PAM uses two separate toggles**
>
> The **PAM for Publishers** toggle for this partner, found under **Partner settings** > **Manage account**, is separate from the account-level **PAM switch**. **PAM for Publishers** must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled on the [Attribution page](https://help.branch.io/account-hub/attribution-page-new.md) under **Configuration** > **Attribution**. Learn more in our [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers).

## Enable Globale Media

To begin, navigate to **Configuration > Ad Partners > Globale Media**.

Branch enables Globale Media's basic setup automatically. On the **Status** tab, the **Ad Linking**, **Attribution**, and **Postbacks** cards show **Enabled**, and the page confirms **Partner is enabled**.

(Recommended) To configure the optional **PAM for Publishers** privacy setting, select **Partner settings** to open the **Manage account** dialog and enable the toggle. When enabled, [PAM for Publishers](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers) removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by Globale Media.

## Configure attribution

By default, Globale Media uses your global app attribution settings. To set attribution windows specific to Globale Media, enable the **Override global app settings** toggle on the **Attribution windows** tab.

For more information, follow [Configure attribution](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-attribution) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Configure postbacks

Enabling Globale Media automatically activates postbacks for `INSTALL` and `PURCHASE`. The default postback URL template is:

```url
http://admin1.globalemedia.net/postback?clickid={clickid}&goal={goal_id}
```

To add postbacks for additional events or to customize postback behavior, follow [Configure postbacks](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-postbacks) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md). For event names, see [Data mappings](#data-mappings) below.

## Create a Branch Ad Link

Create a Branch Ad Link to use in your Globale Media campaigns. Branch uses the link to attribute clicks and deep link users into your app.

By default, Branch appends partner-specific link parameters during link creation. When a user clicks the link, Globale Media provides the parameter values that Branch ingests for attribution and reporting. Follow [Create an Ad Link](https://help.branch.io/marketer-hub/ad-links-new.md#create-an-ad-link).

## Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and Globale Media:

- **In Branch** [**Liveview**](https://app.branch.io/testing-and-monitoring/events): confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- **In Branch** [**Analysis dashboards**](https://help.branch.io/marketer-hub/analysis-dashboards-overview-new.md): review attributed installs and events where `Ad Partner Name = Globale Media`.
- **In Globale Media**: confirm that forwarded events are appearing in your Globale Media attribution reporting.

## Data mappings

### Campaign data

Branch populates the following fields from Globale Media campaign data.

| Branch field | Partner data |
| --- | --- |
| `~advertising_partner_name` | `"Globale Media"` (static) |
| `~feature` | `"paid advertising"` (static) |