> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Enable Criteo (New)

> Integrate Criteo with Branch for effective acquisition and retargeting campaigns, enabling deep linking, cost data import, and real-time event tracking.

## Overview

[Criteo](https://www.criteo.com) is a global DSP that enables brands and retailers to run acquisition and retargeting campaigns across web and app. Connect Criteo to Branch to attribute clicks and installs, forward conversion events via Postbacks, track deep links from product catalogs, and import cost data.

For more information about integrating ad partners in general, visit our [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

> **Note: this guide is for new Branch**
>
> Please note that this guide is about integrating Criteo in the [new Branch experience](https://help.branch.io/marketer-hub/new-branch-overview.md). For information on Criteo in legacy Branch, visit our [legacy guide](https://help.branch.io/marketer-hub/criteo.md).

### Partner capabilities

| Capability | Details |
| --- | --- |
| Company type | DSP |
| Deep linking | Supported (catalog deep links, URI scheme deep links, static campaign links) |
| Attribution | Click-through attribution, View-through attribution |
| Ad campaign types | Acquisition campaigns, Retargeting campaigns |
| Ad formats | Contact Criteo for details |
| Click types | Client-side click, Server-side click |
| Supported platforms | iOS, Android |
| Link wrapping | Supported |
| Cost ingestion support | Supported |
| Cost ingestion types | API |
| Pricing models | CPC, CPM |

## Before you begin

To set up the Criteo integration, you need:

- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See [Branch pricing](https://www.branch.io/pricing/) or contact your Branch representative.
- A Branch account with access to **Configuration > Ad Partners** and admin permissions to enable and configure integrations.
- The Branch SDK implemented in your app ([iOS](https://help.branch.io/developer-hub/ios-sdk-overview.md) | [Android](https://help.branch.io/developer-hub/android-sdk-overview.md)) with [event tracking](https://help.branch.io/developer-hub/track-branch-events.md) configured.
- A Criteo account with admin access.
- [PAM](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md) enabled (recommended).

> **Note: PAM uses two separate toggles**
>
> The **PAM for Publishers** toggle for this partner, found under **Partner settings** > **Manage account**, is separate from the account-level **PAM switch**. **PAM for Publishers** must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled on the [Attribution page](https://help.branch.io/account-hub/attribution-page-new.md) under **Configuration** > **Attribution**. Learn more in our [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers).

## Enable Criteo

To begin, navigate to **Configuration > Ad Partners > Criteo**.

Criteo requires account authentication before postbacks and cost data features become fully available. Select **Connect with Criteo** on the **Status** tab (or select the **Partner settings** gear icon) to open the **Manage account** dialog, then select **Sign in with Criteo** and complete the sign-in flow.

Once authenticated, the **Status** tab will show the postback status for each Criteo ad account. The **Clicks and Impressions** and **Cost Data** cards will show **Needs Setup** until those features are configured (see [Create a Branch Ad Link](#create-a-branch-ad-link) and [Import cost data](#import-cost-data)).

(Recommended) To configure the optional **PAM for Publishers** privacy setting, select **Partner settings** to open the **Manage account** dialog and enable the toggle. When enabled, [PAM for Publishers](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers) removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by Criteo.

## Configure attribution

By default, Criteo uses your global app attribution settings. To set attribution windows specific to Criteo, enable the **Override global app settings** toggle on the **Attribution windows** tab.

For more information, follow [Configure attribution](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-attribution) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Configure postbacks

Enabling Criteo automatically activates postbacks for `INSTALL`, `OPEN`, and `PURCHASE`. The default postback URL template is:

```
https://widget.criteo.com/s2sapp/event?mappingId=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="ANDROID">${(bundle.android.package_name)!}<#elseif bundle.os == "IOS">${(bundle.ios.bundle_id)!}<@break/>.${ (name)! }
```

To add postbacks for additional events or to customize postback behavior, follow [Configure postbacks](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-postbacks) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md). For event names and any required custom metadata keys, see [Data mappings](#data-mappings) below.

> **Note: custom event naming**
>
> For Branch Custom Events that map to Criteo events, you must use the exact event name shown in the [Event names](#event-names) table (for example, `UI_STATUS` or `SUBSCRIPTION`). Events named differently will not match the postback template.

## Import cost data

To enable cost data ingestion, select the **Cost Data** card on the **Status** tab to open the **Enable Cost Data** dialog. Select **Sign in with Criteo** to authenticate, then follow the remaining steps to complete setup. Contact your Criteo account manager if you need help locating the required credentials.

## Create a Branch Ad Link

Create a Branch Ad Link to use in your Criteo campaigns. Branch uses the link to attribute clicks and impressions and deep link users into your app. Placing the Branch Ad Link in your Criteo campaign will resolve the **Clicks and Impressions: Needs Setup** status on the **Status** tab.

Criteo accepts a product catalog with links for each item. For catalog-based campaigns, replace your web product URLs with Branch Links to enable deep linking and attribution on every product. Follow [Create Ad Links](https://help.branch.io/marketer-hub/ad-links-new.md).

## Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and Criteo:

- **In Branch** [**Liveview**](https://app.branch.io/testing-and-monitoring/events): confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- **In Branch** [**Analysis dashboards**](https://help.branch.io/marketer-hub/analysis-dashboards-overview-new.md): review attributed installs and events where `Ad Partner Name = Criteo`. Cost data will appear in cost-reporting views once ingestion is active.
- **In Criteo**: confirm that forwarded events are appearing in your Criteo attribution reporting.

## Data mappings

### Campaign data

Branch populates the following fields from Criteo campaign data.

| Branch field | Partner data |
| --- | --- |
| `~advertising_partner_name` | `"Criteo"` (static) |
| `~feature` | `"paid advertising"` (static) |

### Event names

Branch supports the full Criteo event suite. For [Branch Custom Events](https://help.branch.io/developer-hub/track-branch-events.md#custom-events), you must use the exact Branch event name in the table below. For events that require additional metadata, set the listed key in the event's custom data.

| Branch Event name | Criteo Event name | Branch Event type | Additional metadata keys |
| --- | --- | --- | --- |
| `OPEN` | View Home & appDeeplink | Branch Standard Event | `$criteo_deep_link_url` |
| `INSTALL` | Install | Branch Standard Event | None |
| `VIEW_ITEMS` | View Listing | Branch Standard Event | None |
| `VIEW_ITEM` | View Product | Branch Standard Event | None |
| `VIEW_CART` | View Basket | Branch Standard Event | None |
| `PURCHASE` | Track Transaction | Branch Standard Event | None |
| `ACHIEVE_LEVEL` | UI Level | Branch Standard Event | `ui_level` |
| `UNLOCK_ACHIEVEMENT` | UI Achievement | Branch Standard Event | `ui_achievement` |
| `COMPLETE_REGISTRATION` | Registration | Branch Standard Event | None |
| `COMPLETE_TUTORIAL` | Tutorial Finished | Branch Standard Event | None |
| `UI_STATUS` | UI Status | Branch Custom Event | `ui_status` |
| `UI_LOGIN` | UI Login | Branch Custom Event | None |
| `SUBSCRIPTION` | Subscription | Branch Custom Event | None |
| `LOW_PRIORITY` | Low Priority | Branch Custom Event | None |
| `HIGH_PRIORITY` | High Priority | Branch Custom Event | None |
| `ABANDONED_BASKET` | Abandoned Basket | Branch Custom Event | None |

Talk to your Criteo Solutions Engineer to confirm which events are appropriate for your app.