> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Enable Collectcent Digital Media (New)

> Integrate Collectcent Digital Media with Branch for effective user acquisition campaigns, enabling deep linking, attribution, and postback configurations.

## Overview

[Collectcent Digital Media](https://www.collectcent.com) is a programmatic ad network that runs mobile and desktop user acquisition campaigns across multiple business models. Connect Collectcent Digital Media to Branch to attribute clicks and installs, forward conversion events via Postbacks, and deep link users into your app.

For more information about integrating ad partners in general, visit our [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

> **Note: this guide is for new Branch**
>
> Please note that this guide is about integrating Collectcent Digital Media in the [new Branch experience](https://help.branch.io/marketer-hub/new-branch-overview.md). For information on Collectcent Digital Media in legacy Branch, visit our [legacy guide](https://help.branch.io/marketer-hub/collectcent-digital-media.md).

### Partner capabilities

| Capability | Details |
| --- | --- |
| Company type | Ad network, agency, DSP, non-incentive, publisher, RTB, self-serve |
| Deep linking | Supported |
| Attribution | Click-through attribution |
| Ad campaign types | Acquisition campaigns |
| Ad formats | Mobile display, Desktop display, Banner ads, Video, Native, Rich media |
| Click types | Client-side click |
| Supported platforms | iOS, Android, Windows |
| Link wrapping | Supported |
| Cost ingestion support | Not supported |
| Pricing models | CPI, CPC, CPM, CPA, CPL |

## Before you begin

To set up the Collectcent Digital Media integration, you need:

- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See [Branch pricing](https://www.branch.io/pricing/) or contact your Branch representative.
- A Branch account with access to **Configuration > Ad Partners** and admin permissions to enable and configure integrations.
- The Branch SDK implemented in your app ([iOS](https://help.branch.io/developer-hub/ios-sdk-overview.md) | [Android](https://help.branch.io/developer-hub/android-sdk-overview.md)) with [event tracking](https://help.branch.io/developer-hub/track-branch-events.md) configured.
- A Collectcent Digital Media account with admin access.
- [PAM](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md) enabled (recommended).

> **Note: PAM uses two separate toggles**
>
> The **PAM for Publishers** toggle for this partner, found under **Partner settings** > **Manage account**, is separate from the account-level **PAM switch**. **PAM for Publishers** must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled on the [Attribution page](https://help.branch.io/account-hub/attribution-page-new.md) under **Configuration** > **Attribution**. Learn more in our [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers).

## Enable Collectcent Digital Media

To begin, navigate to **Configuration > Ad Partners > Collectcent Digital Media**.

Branch enables Collectcent Digital Media's basic setup automatically. On the **Status** tab, the **Ad Linking**, **Attribution**, and **Postbacks** cards show **Enabled**, and the page confirms that the partner is enabled and all features are active.

(Recommended) To configure the optional **PAM for Publishers** privacy setting, select **Partner settings** to open the **Manage account** dialog and enable the toggle. When enabled, [PAM for Publishers](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers) removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by Collectcent Digital Media.

## Configure attribution

By default, Collectcent Digital Media uses your global app attribution settings. To set attribution windows specific to Collectcent Digital Media, enable the **Override global app settings** toggle on the **Attribution windows** tab.

For more information, follow [Configure attribution](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-attribution) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Configure postbacks

Enabling Collectcent Digital Media automatically activates postbacks for default events such as `INSTALL`. To review or add postbacks, select the **Postback config** tab on the Collectcent Digital Media page. The default postback URL template is:

```url
http://c.collectcent.com/dlv/track.php?ccuid={click_id}&p={payout}&sale=1&app_version={app_version}&uid={event_name}
```

To add postbacks for additional events or to customize postback behavior, follow [Configure postbacks](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-postbacks) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Create a Branch Ad Link

Create a Branch Ad Link to use in your Collectcent Digital Media campaigns. Branch uses the link to attribute clicks and installs and deep link users into your app.

Follow [Create Ad Links](https://help.branch.io/marketer-hub/ad-links-new.md).

## Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and Collectcent Digital Media:

- **In Branch** [**Liveview**](https://app.branch.io/testing-and-monitoring/events): confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- **In Branch** [**Analysis dashboards**](https://help.branch.io/marketer-hub/analysis-dashboards-overview-new.md): review attributed installs and events where `Ad Partner Name = Collectcent Digital Media`.
- **In Collectcent Digital Media**: confirm that forwarded events are appearing in your Collectcent Digital Media reporting.

## Data mappings

### Campaign data

Branch populates the following fields from Collectcent Digital Media campaign data.

| Branch field | Partner data |
| --- | --- |
| `~advertising_partner_name` | `"Collectcent Digital Media"` (static) |
| `~feature` | `"paid advertising"` (static) |