> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Enable Bold Screen Media (New)

> Connect Bold Screen Media to Branch to attribute clicks and installs on connected TV, video, audio, and mobile.

## Overview

[Bold Screen Media](https://www.boldscreenmedia.com/) is a US-based digital advertising company that offers connected TV, video, audio, and mobile app inventory. Connect Bold Screen Media to Branch to attribute clicks and installs and configure Postbacks.

For more information about integrating ad partners in general, visit our [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

> **Note: this guide is for new Branch**
>
> Please note that this guide is about integrating Bold Screen Media in the [new Branch experience](https://help.branch.io/marketer-hub/new-branch-overview.md). For information on Bold Screen Media in legacy Branch, visit our [legacy guide](https://help.branch.io/marketer-hub/bold-screen-media.md).

### Partner capabilities

| Capability | Details |
| --- | --- |
| Company type | Ad network |
| Deep linking | Contact Bold Screen Media for details. |
| Attribution | Contact Bold Screen Media for details. |
| Ad campaign types | Contact Bold Screen Media for details. |
| Ad formats | Contact Bold Screen Media for details. |
| Click types | Contact Bold Screen Media for details. |
| Supported platforms | Contact Bold Screen Media for details. |
| Link wrapping | Contact Bold Screen Media for details. |
| Cost ingestion support | Contact Bold Screen Media for details. |
| Pricing models | Contact Bold Screen Media for details. |

## Before you begin

To set up the Bold Screen Media integration, you need:

- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See [Branch pricing](https://www.branch.io/pricing/) or contact your Branch representative.
- A Branch account with access to **Configuration > Ad Partners** and admin permissions to enable and configure integrations.
- A Bold Screen Media account with admin access.
- [PAM](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md) enabled (recommended).

> **Note: PAM uses two separate toggles**
>
> The **PAM for Publishers** toggle for this partner, found under **Partner settings** > **Manage account**, is separate from the account-level **PAM switch**. **PAM for Publishers** must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled on the [Attribution page](https://help.branch.io/account-hub/attribution-page-new.md) under **Configuration** > **Attribution**. Learn more in our [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers).

## Enable Bold Screen Media

To begin, navigate to **Configuration > Ad Partners > Bold Screen Media**.

Bold Screen Media doesn't require credentials to activate. The integration is enabled automatically when you select **Enable Bold Screen Media** on the Bold Screen Media page.

## Configure attribution

To configure attribution windows, select the **Attribution windows** tab on the Bold Screen Media page.

To minimize discrepancies when comparing Branch and Bold Screen Media reporting, match your Branch attribution windows to the settings in your Bold Screen Media account.

| Attribution type | Default | Bold Screen Media's recommendation |
| --- | --- | --- |
| Click to start session | 1 day | 90 days |
| Click to install | 7 days | 30 days |
| Click to conversion event | 30 days | 90 days |
| Impression to start session | 1 day | 1 day |
| Impression to install | 1 day | 1 day |
| Impression to conversion event | 7 days | 1 day |
| Deep linking duration | 120 minutes | — |

For more information, follow [Configure attribution](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-attribution) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Configure postbacks

Enabling Bold Screen Media automatically activates postbacks for `INSTALL`. The default postback URL template is:

```
https://boldscreenmedia.servecvr.com/?nid=24&transaction_id=${ (last_attributed_touch_data.~click_id)! }
```

To add postbacks for additional events or to customize behavior, follow [Configure postbacks](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-postbacks) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Create a Branch Ad Link

Create a Branch Ad Link to use in your Bold Screen Media campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow [Create Ad Links](https://help.branch.io/marketer-hub/ad-links-new.md).

## Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

- **In Branch** [**Liveview**](https://app.branch.io/testing-and-monitoring/events): confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- **In Branch** [**Analysis dashboards**](https://help.branch.io/marketer-hub/analysis-data-sources-new.md): review attributed installs and events where `Ad Partner Name = Bold Screen Media`.
- **In Bold Screen Media**: confirm that forwarded events are appearing in your Bold Screen Media attribution reporting.

## Data mappings

### Campaign data

Branch populates the following fields from Bold Screen Media campaign data.

| Branch field | Partner data |
| --- | --- |
| `~advertising_partner_name` | `"Bold Screen Media"` (static) |