> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Enable Appnext (New)

> Integrate Appnext with Branch for seamless app attribution and contextual recommendations on iOS and Android.

## Overview

[Appnext](https://appnext.com) is a mobile discovery platform delivering contextual app recommendations to users across iOS and Android. Connect Appnext to Branch to attribute clicks and installs and configure Postbacks.

For more information about integrating ad partners in general, visit our [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

> **Note: this guide is for new Branch**
>
> Please note that this guide is about integrating Appnext in the [new Branch experience](https://help.branch.io/marketer-hub/new-branch-overview.md). For information on Appnext in legacy Branch, visit our [legacy guide](https://help.branch.io/marketer-hub/appnext.md).

### Partner capabilities

| Capability | Details |
| --- | --- |
| Company type | Non-SAN ad network |
| Deep linking | Supported |
| Attribution | Click-through attribution, View-through attribution |
| Ad campaign types | Acquisition campaigns, Retargeting campaigns |
| Click types | Server-side click |
| Supported platforms | iOS, Android |
| Link wrapping | Not supported |
| Cost ingestion support | Not supported |
| Pricing models | CPI, CPC |

## Before you begin

To set up the Appnext integration, you need:

- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See [Branch pricing](https://www.branch.io/pricing/) or contact your Branch representative.
- A Branch account with access to **Configuration > Ad Partners** and admin permissions to enable and configure integrations.
- The Branch SDK implemented in your app ([iOS](https://help.branch.io/developer-hub/ios-sdk-overview.md) | [Android](https://help.branch.io/developer-hub/android-sdk-overview.md)) with [event tracking](https://help.branch.io/developer-hub/track-branch-events.md) configured.
- Active campaigns running in Appnext.
- [PAM](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md) enabled (recommended).

> **Note: PAM uses two separate toggles**
>
> The **PAM for Publishers** toggle for this partner, found under **Partner settings** > **Manage account**, is separate from the account-level **PAM switch**. **PAM for Publishers** must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled on the [Attribution page](https://help.branch.io/account-hub/attribution-page-new.md) under **Configuration** > **Attribution**. Learn more in our [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers).

## Enable Appnext

To begin, navigate to **Configuration > Ad Partners > Appnext**.

Appnext doesn’t require credentials to activate. The integration is enabled automatically when you select **Enable Appnext** on the Appnext page.

(Recommended) To configure the optional **PAM for Publishers** privacy setting, select **Partner settings** to open the **Manage account** dialog and enable the toggle. When enabled, PAM for Publishers removes advertiser-specific user identifiers from postbacks for users who haven’t opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by Appnext.

## Configure attribution

By default, Appnext uses your global app attribution settings. To set attribution windows specific to Appnext, enable the **Override global app settings** toggle on the **Attribution windows** tab.

For more information, follow [Configure attribution](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-attribution) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Configure postbacks

Enabling Appnext automatically activates postbacks for `INSTALL`. The default INSTALL postback URL is:

```url
https://admin.appnext.com/PostInstall.aspx?advertising_id={advertising_id}&click_ip={click_ip}&clickid={clickid}&action={action}&pub_app_id={pub_app_id}&pub_app_name={pub_app_name}&sub_pub_id={sub_pub_id}
```

To add postbacks for additional events or to customize behavior, follow [Configure postbacks](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-postbacks) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

- **In Branch** [**Liveview**](https://app.branch.io/testing-and-monitoring/events): confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- **In Branch** [**Analysis dashboards**](https://help.branch.io/marketer-hub/analysis-dashboards-overview-new.md): review attributed installs and events where `Ad Partner Name = Appnext`.
- **In Appnext**: confirm that forwarded events are appearing in your Appnext attribution reporting.

## Data mappings

### Campaign data

Branch populates the following fields from Appnext campaign data.

| Branch field | Partner data |
| --- | --- |
| `~advertising_partner_name` | `Appnext` (static) |
| `~campaign` | Campaign name |
| `~ad_set_name` | Ad set name |
| `~ad_name` | Ad name |