> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Enable Appmontize Media (New)

> Integrate Appmontize Media with Branch for seamless ad attribution, deep linking, and enhanced campaign performance across mobile and desktop platforms.

## Overview

[Appmontize Media](https://appmontize.com) is an adtech ad network with its own mobile and desktop traffic across banner, native, video, and push notification placements. Connect Appmontize Media to Branch to attribute clicks and installs, forward conversion events via Postbacks, and deep link users into your app.

For more information about integrating ad partners in general, visit our [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

> **Note: this guide is for new Branch**
>
> Please note that this guide is about integrating Appmontize Media in the [new Branch experience](https://help.branch.io/marketer-hub/new-branch-overview.md). For information on Appmontize Media in legacy Branch, visit our [legacy guide](https://help.branch.io/marketer-hub/appmontize-media.md).

### Partner capabilities

| Capability | Details |
| --- | --- |
| Company type | Ad network |
| Deep linking | Supported |
| Attribution | Click-through attribution, View-through attribution |
| Ad campaign types | Acquisition campaigns, Retargeting campaigns |
| Ad formats | Banner, Interstitial, Video, Recommendation, App of the Day |
| Click types | Client-side click |
| Supported platforms | iOS, Android |
| Link wrapping | Supported |
| Cost ingestion support | Not supported |
| Pricing models | CPI, CPM, CPA, CPV |

## Before you begin

To set up the Appmontize Media integration, you need:

- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See [Branch pricing](https://www.branch.io/pricing/) or contact your Branch representative.
- A Branch account with access to **Configuration > Ad Partners** and admin permissions to enable and configure integrations.
- The Branch SDK implemented in your app ([iOS](https://help.branch.io/developer-hub/ios-sdk-overview.md) | [Android](https://help.branch.io/developer-hub/android-sdk-overview.md)) with [event tracking](https://help.branch.io/developer-hub/track-branch-events.md) configured.
- An Appmontize Media account with admin access.
- [PAM](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md) enabled (recommended).

> **Note: PAM uses two separate toggles**
>
> The **PAM for Publishers** toggle for this partner, found under **Partner settings** > **Manage account**, is separate from the account-level **PAM switch**. **PAM for Publishers** must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled on the [Attribution page](https://help.branch.io/account-hub/attribution-page-new.md) under **Configuration** > **Attribution**. Learn more in our [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers).

## Enable Appmontize Media

To begin, navigate to **Configuration > Ad Partners > Appmontize Media**.

Branch enables Appmontize Media's basic setup automatically. On the **Status** tab, the **Ad Linking**, **Attribution**, and **Postbacks** cards show **Enabled**, confirming that all systems are active.

(Recommended) To configure the optional **PAM for Publishers** privacy setting, select **Partner settings** to open the **Manage account** dialog and enable the toggle. When enabled, [PAM for Publishers](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers) removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by Appmontize Media.

## Configure attribution

By default, Appmontize Media uses your global app attribution settings. To set attribution windows specific to Appmontize Media, enable the **Override global app settings** toggle on the **Attribution windows** tab.

For more information, follow [Configure attribution](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-attribution) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Configure postbacks

Enabling Appmontize Media automatically activates a default `INSTALL` postback. The default postback URL template is:

```url
http://paychat.fuse-cloud.com/pb?tid={clickid}&e_tkn={E_TKN}
```

To add postbacks for additional events or to customize postback behavior, follow [Configure postbacks](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-postbacks) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md). For the campaign data fields Branch populates, see [Data mappings](#data-mappings) below.

## Create a Branch Ad Link

Create a Branch Ad Link to use in your Appmontize Media campaigns. Branch uses the link to attribute clicks and installs and deep link users into your app.

Follow [Create Ad Links](https://help.branch.io/marketer-hub/ad-links-new.md).

## Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and Appmontize Media:

- **In Branch** [**Liveview**](https://app.branch.io/testing-and-monitoring/events): confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- **In Branch** [**Analysis dashboards**](https://help.branch.io/marketer-hub/analysis-dashboards-overview-new.md): review attributed installs and events where `Ad Partner Name = Appmontize Media`.
- **In Appmontize Media**: confirm that forwarded events are appearing in your Appmontize Media reporting.

## Data mappings

### Campaign data

Branch populates the following fields from Appmontize Media campaign data.

| Branch field | Partner data |
| --- | --- |
| `~advertising_partner_name` | `"Appmontize Media"` (static) |
| `~feature` | `"paid advertising"` (static) |