> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Enable Admobs (New)

> Integrate Admobs with Branch for effective mobile ad campaigns, enabling attribution, postbacks, and deep linking to enhance user engagement.

## Overview

Admobs is a mobile advertising partner that runs acquisition and retargeting campaigns across mobile apps. Connect Admobs to Branch to attribute clicks and installs, forward conversion events via Postbacks, and deep link users into your app.

For more information about integrating ad partners in general, visit our [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

> **Note: this guide is for new Branch**
>
> Please note that this guide is about integrating Admobs in the [new Branch experience](https://help.branch.io/marketer-hub/new-branch-overview.md). For information on Admobs in legacy Branch, visit our [legacy guide](https://help.branch.io/marketer-hub/admobs.md).

### Partner capabilities

| Capability | Details |
| --- | --- |
| Company type | Non-SAN ad network, DSP |
| Deep linking | Supported |
| Attribution | Click-through attribution |
| Ad campaign types | Acquisition campaigns, Retargeting campaigns |
| Ad formats | Mobile and web display ads, Video ads, Native contextual ads |
| Click types | Client-side click |
| Supported platforms | Android, iOS, Mobile web, Desktop web |
| Link wrapping | Supported |
| Cost ingestion support | Supported |
| Cost ingestion types | API |
| Pricing models | CPI, CPC, CPA |

## Before you begin

To set up the Admobs integration, you need:

- Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See [Branch pricing](https://www.branch.io/pricing/) or contact your Branch representative.
- A Branch account with access to **Configuration > Ad Partners** and admin permissions to enable and configure integrations.
- The Branch SDK implemented in your app ([iOS](https://help.branch.io/developer-hub/ios-sdk-overview.md) | [Android](https://help.branch.io/developer-hub/android-sdk-overview.md)) with [event tracking](https://help.branch.io/developer-hub/track-branch-events.md) configured.
- An Admobs account with admin access.
- [PAM](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md) enabled (recommended).

> **Note: PAM uses two separate toggles**
>
> The **PAM for Publishers** toggle for this partner, found under **Partner settings** > **Manage account**, is separate from the account-level **PAM switch**. **PAM for Publishers** must be enabled to reconcile conversion events with your partner. To attribute events with PAM, you also need PAM enabled on the [Attribution page](https://help.branch.io/account-hub/attribution-page-new.md) under **Configuration** > **Attribution**. Learn more in our [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers).

## Enable Admobs

To begin, navigate to **Configuration > Ad Partners > Admobs**.

Branch enables Admobs automatically. On the **Status** tab, the **Ad Linking**, **Attribution**, and **Postbacks** cards show **Enabled**.

(Recommended) To configure the optional **PAM for Publishers** privacy setting, select **Partner settings** to open the **Manage account** dialog and enable the toggle. When enabled, [PAM for Publishers](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md#pam-for-publishers) removes advertiser-specific user identifiers from postbacks for users who haven't opted in via Apple's App Tracking Transparency (ATT) framework, prioritizing identifiers provided directly by Admobs.

## Configure attribution

By default, Admobs uses your global app attribution settings. To set attribution windows specific to Admobs, enable the **Override global app settings** toggle on the **Attribution windows** tab.

For more information, follow [Configure attribution](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-attribution) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Configure postbacks

When you enable Admobs, Branch activates a default postback for the `INSTALL` event. The default postback URL template is:

```
https://admobs57.trackier.co/acquisition?click_id=${ (last_attributed_touch_data.~click_id)! }&security_token=34d9059f6cec5ef526f2&idfa=${ (user_data.idfa)! }&gaid=${ (user_data.aaid)! }&goal_value=${ (name)! }
```

> **Note: Admobs GOAL ID required**
>
> Admobs requires a GOAL ID that corresponds to each postback. Enter the GOAL ID for each event when you configure its postback, then select **Save**. Contact your Admobs account manager to obtain your GOAL IDs.

To add postbacks for additional events or to customize postback behavior, follow [Configure postbacks](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md#configure-postbacks) in the general [Ad Partner Integration Guide](https://help.branch.io/marketer-hub/ad-partner-integration-guide-new.md).

## Create a Branch Ad Link

Create a Branch Ad Link to use in your Admobs campaigns. Branch uses the link to attribute clicks and installs and deep link users into your app. Follow [Create Ad Links](https://help.branch.io/marketer-hub/ad-links-new.md).

## Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch and Admobs:

- **In Branch** [**Liveview**](https://app.branch.io/testing-and-monitoring/events): confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.
- **In Branch** [**Analysis dashboards**](https://help.branch.io/marketer-hub/analysis-dashboards-overview-new.md): review attributed installs and events where `Ad Partner Name = Admobs`.
- **In Admobs**: confirm that forwarded events are appearing in your Admobs attribution reporting.

## Data mappings

### Campaign data

Branch populates the following fields from Admobs campaign data.

| Branch field | Partner data |
| --- | --- |
| `~advertising_partner_name` | `"Admobs"` (static) |
| `~feature` | `"paid advertising"` (static) |