Welcome to Branch’s Marketer Hub, your place to find resources for marketers leveraging Branch's Growth Platform to drive engagement, optimize campaign performance, and activate customers across channels.
What is Marketer Hub?
Marketer Hub is a dedicated documentation workspace designed for marketers, growth teams, and campaign managers using Branch. Whether you're creating personalized link campaigns, measuring ad performance, or driving app adoption, you'll find guides, best practices, and insights here to help drive your success.
This hub focuses on the marketer experience, from campaign setup and optimization to analytics and reporting, without requiring technical implementation or coding knowledge.
What’s inside
New to Branch? Start here to understand the basics and get oriented with the platform's marketer-focused features.
Understand how Branch measures user interactions and conversions across channels to help you make data-driven decisions about campaign performance.
Learn about the latest platform updates, features, and improvements. Please note that these features are being rolled out to customers in stages.
Access detailed analytics and export campaign data to measure performance, demonstrate ROI, and inform strategic decisions.
Use Branch's deep linking technology to create seamless user experiences that drive engagement and conversions across web, mobile, email, and social channels.
Implement smart banners that intelligently move users from mobile web to app, driving adoption on your highest-performing platform.
Integrate Branch links into your email campaigns to track performance and deliver personalized experiences that route users to the right destination.
Create mobile web previews that showcase app content and encourage installation before users even download your app.
Track and attribute organic traffic from search engines and AI chat agents.
Set up and optimize paid advertising campaigns across platforms. Includes support for features like cost data integration (ROI Hub) and measurement on household devices.
Navigate Apple's privacy framework to maintain effective measurement and attribution for iOS campaigns.
Connect Branch data to your analytics tools, warehouses, and business intelligence platforms for comprehensive reporting. Set up webhooks to export install and down-funnel event data as it occurs.
Monitor event and webhook activity in real-time to test your configurations and make quick optimizations.
How to navigate
Use the left sidebar to browse topics, or use the search function (CMD+K) to quickly find specific information. Each section contains detailed guides, step-by-step instructions, and best practices to help you get the most from Branch's platform.
Article folders are organized primarily by feature, making it easy to compare what you see in Branch with the structure of Marketer Hub.
Need developer resources?
While Marketer Hub focuses on campaign creation, optimization, and analytics, some implementations may require technical support. For SDK integration, API documentation, and developer guides, please visit Developer Hub.