Enable Perform[cb] (New)

Overview

Perform[cb] is a US-based performance marketing network (formerly Clickbooth) that drives user acquisition on a pay-for-results basis across web, mobile app, and call channels. Connect Perform[cb] to Branch to attribute clicks and installs and configure postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

   

       

Note: this guide is for new Branch

   

   

Please note that this guide is about integrating Perform[cb] in the new Branch experience. For information on Perform[cb] in legacy Branch, visit our legacy guide.

Partner capabilities

Before you begin

To set up the Perform[cb] integration, you need:

   
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  Branch's Performance product enabled for your Branch account. Contact your Branch account manager or visit https://branch.io/pricing.

     
   
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  A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.

     
   
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  A Perform[cb] account with admin access.

     

Enable Perform[cb]

To begin, navigate to Configuration > Ad Partners > Perform[cb].

Perform[cb] doesn't require credentials to activate. The integration is enabled automatically when you select Enable Perform[cb] on the Perform[cb] page.

Configure attribution

To configure attribution windows, select the Attribution windows tab on the Perform[cb] page.

To minimize discrepancies when comparing Branch and Perform[cb] reporting, match your Branch attribution windows to the settings in your Perform[cb] account.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Perform[cb] does not automatically activate any postbacks. Configure the postbacks you need on the Postbacks tab.

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your Perform[cb] campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create a Branch Ad Link in the general Ad Partner Integration Guide.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

   
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  In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.

     
   
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  In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Perform[cb].

     
   
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  In Perform[cb]: confirm that forwarded events are appearing in your Perform[cb] attribution reporting.

     

Data mappings

Campaign data

Branch populates the following fields from Perform[cb] campaign data.