Documentation Index

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Enable Adtiming (New)

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Overview

Adtiming is a mobile marketing platform that provides app advertising, user acquisition, and ad monetization. Connect Adtiming to Branch to attribute clicks and installs and configure postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

   
       

Note: this guide is for new Branch

   
   

Please note that this guide is about integrating Adtiming in the new Branch experience. For information on Adtiming in legacy Branch, visit our legacy guide.

Partner capabilities

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    
                   

Capability

               
                   

Details

               
                   

Company type

               
                   

Non-SAN ad network

               
                   

Deep linking

               
                   

Supported

               
                   

Attribution

               
                   

Click-through attribution, View-through attribution

               
                   

Ad campaign types

               
                   

Acquisition campaigns

               
                   

Ad formats

               
                   

Banner, Interstitial, Video

               
                   

Click types

               
                   

Client-side click, Server-side click

               
                   

Supported platforms

               
                   

iOS, Android

               
                   

Link wrapping

               
                   

Supported

               
                   

Cost ingestion support

               
                   

Not supported

               
                   

Pricing models

               
                   

CPI, CPA

               

Before you begin

To set up the Adtiming integration, you need:

       
  •        

    Branch's Performance product enabled for your Branch account. Contact your Branch account manager or visit https://branch.io/pricing.

       
  •    
  •        

    A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.

       
  •    
  •        

    An Adtiming account with admin access.

       

Enable Adtiming

To begin, navigate to Configuration > Ad Partners > Adtiming.

Adtiming doesn't require credentials to activate. The integration is enabled automatically when you select Enable Adtiming on the Adtiming page.

Configure attribution

By default, Adtiming uses your global app attribution settings. To set attribution windows specific to Adtiming, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling Adtiming automatically activates postbacks. The default postback URL template is:

http://api.adtiming.com/callback/active?n=106&c=${ (last_attributed_touch_data.~click_id)! }&idfa=${ (user_data.idfa)! }&gaid=${ (user_data.aaid)! }&idfv=${ (user_data.idfv)! }&android_id=${(user_data.android_id)!}&app_id=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="ANDROID">${(bundle.android.package_name)!}<#elseif bundle.os == "IOS">${(bundle.ios.itunes_id?substring(2))!}</#if><@break/></#if></@loop>&click_ts=${ (timestamp/1000)?long }&ip=${ (user_data.ip)! }&country_code=${(user_data.geo_country_code)!}&city=${(user_data.geo_city_code)!}&brand=${(user_data.brand)!}&model=${(user_data.model)!}&osv=<#if (user_data.os == 'ANDROID') && (user_data.os_version_android)??>${(user_data.os_version_android)!}<#else>${(user_data.os_version)!}</#if>&carrier=${(user_data.carrier_name)!}&lang=${(user_data.language)!}&app_version_name=${(user_data.app_version)!}&ua=${(user_data.user_agent)!}&install_unix_ts=<@urlencode><@dateformat output_date_format="TIMESTAMP_SECONDS">${install_activity.timestamp}</@dateformat></@urlencode>&is_reattribution=<#if (reengagement_activity.attributed)?? && reengagement_activity.attributed>1<#else>0</#if>

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link to use in your Adtiming campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create a Branch Ad Link in the general Ad Partner Integration Guide.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

       
  •        

    In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.

       
  •    
  •        

    In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = Adtiming.

       
  •    
  •        

    In Adtiming: confirm that forwarded events are appearing in your Adtiming attribution reporting.

       

Data mappings

Campaign data

Branch populates the following fields from Adtiming campaign data.

                                                                                                                                                                            
                   

Branch field

               
                   

Partner data

               
                   

~advertising_partner_name

               
                   

"Adtiming" (static)

               

By default, Branch automatically appends these link parameters to Adtiming ad links. When a user clicks the link, Adtiming provides the corresponding values, which Branch ingests and uses for attribution and reporting.

                                                                                                                                                                                                                                                                                                                                                    
                   

Branch parameter

               
                   

Link placeholder

               
                   

Click ID

               
                   

{clickid}

               
                   

Click AAID

               
                   

{gaid}

               
                   

Click IDFA

               
                   

{idfa}

               
                   

Secondary Publisher

               
                   

{pub_subid}