Enable AdColony Performance Media (New)

Overview

AdColony Performance Media is a mobile video advertising network, now part of Digital Turbine. Connect AdColony Performance Media to Branch to attribute clicks and installs and configure postbacks.

For more information about integrating ad partners in general, visit our Ad Partner Integration Guide.

Note: this guide is for new Branch

Please note that this guide is about integrating AdColony Performance Media in the new Branch experience. For information on AdColony Performance Media in legacy Branch, visit our legacy guide.

Partner capabilities

Before you begin

To set up the AdColony Performance Media integration, you need:

• Ad partner integrations enabled for your Branch account. Availability varies by Branch plan. See Branch pricing or contact your Branch representative.

• A Branch account with access to Configuration > Ad Partners and admin permissions to enable and configure integrations.

• An AdColony Performance Media account with admin access.

Enable AdColony Performance Media

To begin, navigate to Configuration > Ad Partners > AdColony Performance Media.

AdColony Performance Media doesn't require credentials to activate. The integration is enabled automatically when you select Enable AdColony Performance Media on the AdColony Performance Media page.

Configure attribution

By default, AdColony Performance Media uses your global app attribution settings. To set attribution windows specific to AdColony Performance Media, enable the Override global app settings toggle on the Attribution windows tab.

For more information, follow Configure attribution in the general Ad Partner Integration Guide.

Configure postbacks

Enabling AdColony Performance Media automatically activates postbacks. The default postback URL template is:

https://adcolony.servecvr.com/?nid=36&transaction_id=${ (last_attributed_touch_data.~click_id)! }&event_id=${ (last_attributed_touch_data[(ad_network.goal_ids[ (name)])])!}&timestamp=${ (timestamp/1000)?long }&adv_mmp=branch&adv_creative=${ (last_attributed_touch_data.~creative_name)! }&mtid=${ (last_attributed_touch_data.mtid)! }&adv_mmp_id=<#if (user_data.os)! == "IOS" && (user_data.idfa)!?has_content >${(user_data.idfa)!}<#elseif (user_data.os)! == "IOS">${(user_data.idfv)!}<#elseif (user_data.os)! == "ANDROID"&& (user_data.aaid)!?has_content  >${(user_data.aaid)!}<#elseif (user_data.os)! == "ANDROID">${(user_data.android_id)!}<#elseif (user_data.os)! == "ROKU" >${(user_data.roku_rida)!}<#elseif (user_data.os)! == "SAMSUNG"  >${(user_data.samsung_ifa)!}<#elseif (user_data.os)! == "LG"  >${(user_data.lg_ifa)!}<#elseif (user_data.os)! == "PANASONIC" >${(user_data.panasonic_ifa)!}<#elseif (user_data.os)! == "WINDOWS"  >${(user_data.windows_aid)!}<#elseif (user_data.os)! == "PLAYSTATION" >${(user_data.playstation_ifa)!}<#elseif (user_data.os)! == "XBOX" >${(user_data.xbox_msai)!}</#if>&adv_event_name=${ (name)! }&adv_click_time=${(last_attributed_touch_timestamp/1000)?long }&affiliate_id=${ (last_attributed_touch_data.~secondary_publisher)! }&adv_app_id=<@loop data=app.app_bundles val="bundle"><#if user_data.os == bundle.os><#if bundle.os=="ANDROID"><@break/><#elseif bundle.os == "IOS">${(bundle.ios.itunes_id?substring(2))!}</#if><@break/></#if></@loop>&adv_app_name=${ (app.name)! }&adv_app_version=${ (user_data.app_version)! }&adv_sdk_country=${ (user_data.geo_country_code)! }&adv_device_model=${ (user_data.model)! }&adv_ip=${ (user_data.ip)! }&adv_ua=${ (user_data.user_agent)! }&adv_device_language=${ (user_data.language)! }&adv_os=${ (user_data.os)! }&adv_os_version=${ (user_data.os_version)! }&is_viewthrough=<#if (last_attributed_touch_data.$3p)! == (ad_network.machine_name)!>1<#else>0</#if>&goal_name=${(ad_network.goal_ids["${(name)!}"])!}&event_id=${ (last_attributed_touch_data.event_id)! }&event_id2=${ (last_attributed_touch_data.event_id2)! }&event_id3=${ (last_attributed_touch_data.event_id3)! }&event_id4=${ (last_attributed_touch_data.event_id4)! }&event_id5=${ (last_attributed_touch_data.event_id5)! }&event_id6=${ (last_attributed_touch_data.event_id6)! }

Note: Event ID required

AdColony Performance Media requires the Event ID that corresponds to each postback. Enter these values and save. Contact your AdColony Performance Media account manager to obtain them.

To add postbacks for additional events or to customize behavior, follow Configure postbacks in the general Ad Partner Integration Guide.

Create a Branch Ad Link

Create a Branch Ad Link to use in your AdColony Performance Media campaigns. Branch uses the link to attribute clicks and deep link users into your app.

Follow Create Ad Links.

Verify your data

After your integration is connected and events are flowing, you can verify data is reaching Branch:

• In Branch Liveview: confirm that events from your app appear in real time. This is the fastest way to confirm SDK events are firing.

• In Branch Analysis dashboards: review attributed installs and events where Ad Partner Name = AdColony Performance Media.

• In AdColony Performance Media: confirm that forwarded events are appearing in your AdColony Performance Media attribution reporting.

Data mappings

Campaign data

Branch populates the following fields from AdColony Performance Media campaign data.