> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt). # Create a Banner Campaign (New) > Build a banner campaign in Branch. Set its placement and audience, pick a creative, add link data, and preview the banner before you publish or schedule it. > **Note** > > Journeys is becoming Banners. Opt-in access starts October 13, 2026. To get access, fill out the [Banners opt-in form](https://forms.gle/8naw5houv8zfi1aNA). Your existing Journeys keep running whether or not you opt in. A banner campaign decides where a banner appears, who sees it, which creative it shows, when it runs, and where it sends visitors. You build it in the **Define**, **Audience**, and **Creative** steps, then preview the banner on your site and publish it. For details on each setting, such as placement rules, audience attributes, formats, dismissal options, and link data, see the [Banner Settings Reference](https://help.branch.io/marketer-hub/banner-settings-reference-new.md). ## Before you begin To use Banners on your website, you first need to: - Add the Branch Web SDK to every page where the banner can appear. - Integrate the Branch iOS SDK and Branch Android SDK into your apps. - Add your `-alternate.app.link` domain to your iOS Associated Domains and Android intent filters. Your developer can find the details in the [Banners Developer Guide](https://help.branch.io/developer-hub/banners-developer-guide-new.md#set-up-banners). ## Start a campaign Each campaign is for either mobile or desktop visitors, and you choose which when you start it. 1. Go to **Campaigns > Banners** in Branch. 2. Select **Create Campaign** in the **Campaign Manager**. 3. Select **Mobile Campaign** or **Desktop Campaign**. The builder's right panel has **Summary**, **Preview Link**, and **Creative Preview** tabs for checking your work. To save your progress and finish later, select **Save & Exit**. If you close a new campaign with **X** and select **Discard & Exit**, Branch deletes it. ## Define the campaign The **Define** step names the campaign and sets the pages where it can appear. It also holds optional analytics tags for reporting. 1. Enter a unique name in **Campaign Name**. 2. (Optional) Add a placement rule to show the banner only on certain pages. Without one, the banner can appear on every page. 1. Select **Add filter** under **Placement**. 2. Choose a condition, such as **whose path contains**. 3. Enter one or more values to match, and press Enter after each one. 3. (Optional) Choose an **Objective** under **Analytics Tags**. 4. (Optional) Choose an **Objective Event**. The list includes your custom events. 5. (Optional) Set **Channel (utm_source)** and **Tag (utm_campaign)** to group the campaign in reports. ## Choose the audience The **Audience** step sets who can see the banner. 1. Select at least one device type under **Device & Operating System**, such as **iOS Phone**. Desktop campaigns don't have this setting. 2. (Optional) Add conditions under **User Attributes** to narrow the audience, such as visitors who've completed a purchase. Without user attributes, Branch shows the banner to every visitor who matches the device and placement rules. When you add several, a visitor must match every one. ## Add the creative The **Creative** step sets what the banner looks like and what happens when a visitor selects or dismisses it. To compare two or more creatives, [run an A/B test](#run-an-a-b-test). 1. Select a format under **Format**. 2. Select a creative under **Options**, either a template from **Branch Templates** or a saved creative from **Creatives**. A template opens in the editor right away. 3. Customize the template, if you chose one: 1. Design the banner in the editor. For help, see [Design Banner Creatives](https://help.branch.io/marketer-hub/design-banner-creatives-new.md#use-the-drag-and-drop-editor). 2. Select **Save & Return to Campaign**. 4. Choose a **Dismissal Period**, which is how long the banner stays hidden after a visitor dismisses it. 5. Select **Close banner** or **Redirect to a new webpage** under **Dismissal Behavior**. A redirect sends the visitor to the **Web URL** you enter. 6. Select **Dismiss this banner** to hide only this campaign, or **Dismiss all banners** to hide every banner for the dismissal period. 7. (Optional) Add [link data](https://help.branch.io/marketer-hub/banner-settings-reference-new.md#link-data) under **Link Data Configuration**, such as a `$deeplink_path` value that opens specific content in your app. Without link data, Branch uses your app-level link settings. 8. (Optional) Select **Auto-Open the app** to open the app automatically for visitors Branch believes have it installed. ## Run an A/B test An A/B test splits the campaign's traffic between two or more creatives to compare how they perform. 1. Select **Run an A/B test** under **Variants** in the **Creative** step. Variants **A** and **B** appear with a 50/50 split. 2. Choose a creative for each variant. 3. (Optional) Drag the divider under **Traffic split** to change each variant's share. The shares always total 100%. 4. (Optional) Select **Add variant** to test another creative. To use a single creative again, select **Remove test**. To compare results after the campaign runs, see [Compare A/B variants](https://help.branch.io/marketer-hub/manage-and-measure-banners-new.md#compare-a-b-variants). ## Preview the banner Before you publish, preview the banner on a page of your site. Make sure the campaign has a creative first. 1. Select the **Preview Link** tab in the right panel. 2. Enter a page address in **Webpage URL**. The page must run the Branch Web SDK. 3. Select **Generate Banner Preview Link**. 4. Open the preview on the device type the campaign targets, either by scanning the QR code or by selecting **Copy** and opening the link. ## Publish the campaign When you select **Publish Campaign**, Branch checks your settings and then asks when to start the campaign. 1. Select **Publish Campaign**. If a field is missing or invalid, Branch shows an error next to it. 2. Select **Publish campaign now** to start right away, or **Schedule campaign** to start later. 3. If you chose **Schedule campaign**, set when the campaign runs. See [Schedule a campaign](#schedule-a-campaign). 4. Select **Publish campaign**. A campaign that starts right away is **Active** and runs until you pause it. A scheduled campaign stays **Scheduled** until its start time. For more on statuses, see [Campaign statuses](https://help.branch.io/marketer-hub/banner-settings-reference-new.md#campaign-statuses). When a visitor matches more than one active campaign, Branch shows the one with the highest priority. To change this campaign's priority, see [Set priority](https://help.branch.io/marketer-hub/manage-and-measure-banners-new.md#set-priority). ## Schedule a campaign When you select **Schedule campaign** in the **Publish Campaign** panel, these settings appear: - **Start date**, **Start time**, and **Timezone** set when the banner starts. You need all three. - **End date** and **End time** set when it stops. They're optional, and without them the campaign keeps running. - **Run on** sets the days of the week the banner shows. Every day starts selected, and you need at least one. - **Specific time each day** is optional and limits the banner to the hours between a **Daily start time** and a **Daily end time**. To pause, edit, or reschedule the campaign later, see [Manage and Measure Banners](https://help.branch.io/marketer-hub/manage-and-measure-banners-new.md).