> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Predictive Aggregate Measurement

2 articles

- [PAM Overview](https://help.branch.io/marketer-hub/predictive-aggregate-measurement.md): Navigate the complexities of mobile attribution with Branch's Predictive Aggregate Measurement (PAM) while ensuring user privacy and optimizing campaign performance. (updated 2026-08-20)
- [PAM Data Reference](https://help.branch.io/marketer-hub/predictive-aggregate-measurement-data-reference.md): Explore the log-level data structures in Predictive Aggregate Measurement for marketers and analysts, detailing attribution data for advertisers and publishers. (updated 2026-08-20)