> For the complete documentation index, see [llms.txt](https://help.branch.io/llms.txt).

# Attribution Methods

2 sections · 9 articles

- [Branch Attribution Explained](https://help.branch.io/marketer-hub/branch-attribution-explained.md): Understand how Branch attributes app installs, opens, and in-app activity to the marketing that drove them. (updated 2026-10-05)
- [Funnel Attribution](https://help.branch.io/marketer-hub/funnel-attribution.md): Funnel enhances multi-touch attribution by visualizing user journeys, revealing the impact of up to three touchpoints on conversions for smarter budget decisions. (updated 2026-08-13)
- [Attribution Method Exposure](https://help.branch.io/marketer-hub/attribution-method-exposure.md): Learn how Branch's attribution method exposure fields reveal the signals and methodology behind each attribution decision, helping you assess data reliability and diagnose changes in your campaign performance. (updated 2026-08-20)
- [Network Performance and Arbitration](https://help.branch.io/marketer-hub/network-performance-and-arbitration.md): Compare Branch numbers with ad network reporting to identify and explain campaign discrepancies. (updated 2026-10-20)
- [Predictive Modeling (PREM)](https://help.branch.io/marketer-hub/predictive-modeling.md): Explore how PREM enables app conversion attribution and campaign performance measurement while respecting privacy policies and user consent. (updated 2026-05-07)
- [Predictive Aggregate Measurement](https://help.branch.io/marketer-hub/category/predictive-aggregate-measurement.md): 2 articles, starting with PAM Overview, PAM Data Reference (updated 2026-08-20)
- [Configuration and Identifiers](https://help.branch.io/marketer-hub/category/configuration-and-identifiers.md): 2 articles, starting with Advertising Identifiers for Attribution, Re-engagement Attribution Logic & Settings (updated 2026-08-20)